{"title":"Alterna","description":null,"products":[{"product_id":"alterna-winter-rx-thermal-warming-treatment-oil-100ml","title":"Alterna Winter Rx Thermal Warming Treatment Oil 100ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAlterna Winter Rx Thermal Warming Treatment Oil 100ml\u003c\/h1\u003e \u003cp\u003eDesigned for cold, dry months, this limited-edition Alterna Winter Hair Rx Thermal Warming Treatment Oil targets frizz, static, and lackluster shine caused by winter weather. The heat-intense treatment calms each strand, restoring vibrancy while delivering a luxuriously smooth finish. Infused with enzymetherapy, it works at the microstructural level to help hair take in nourishing actives more effectively, repairing and smoothing where damage accumulates. Use it as part of your seasonal routine to transform dry, lifeless hair into luminous, manageable tresses.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eThermal warming infusion that activates upon contact, promoting deeper penetration of nourishing ingredients and a polished, frizz-free look.\u003c\/li\u003e\n\u003cli\u003eEnzymetherapy to optimize the microstructure of each strand, improving elasticity and resilience against environmental stress.\u003c\/li\u003e\n\u003cli\u003eWeightless conditioning that restores softness and shine without weighing hair down, making it suitable for fine to thick hair types.\u003c\/li\u003e\n\u003cli\u003eTargets winter-specific concerns like dryness, static, and breakage, delivering a smoother, healthier feel from root to tip.\u003c\/li\u003e\n\u003cli\u003eLimited Edition formulation designed to deliver salon-grade results in the comfort of home care, enhancing your seasonal hair routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAfter shampooing, apply liberally from root‑to‑tips.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes to allow warming action and actives to penetrate.\u003c\/li\u003e\n\u003cli\u003eRinse away thoroughly for a clean, soft finish.\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week; if extra conditioning is desired, follow with Alterna conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This\u003c\/h2\u003e \u003cp\u003eChoosing this treatment oil means opting for a targeted winter solution that addresses the unique challenges of cold-weather hair. The blend of thermal activation and enzymetherapy provides deeper repair, resulting in smoother strands, less frizz, and more consistent shine. It’s a practical, salon-caliber upgrade to your regular hair care routine that specifically helps combat dryness and static caused by winter air.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eSeasonal focus: engineered to combat dry, frizzy, and static hair during winter.\u003c\/li\u003e\n\u003cli\u003eDeep repair with enzymetherapy: enhances penetration of nutrients for longer-lasting softness and strength.\u003c\/li\u003e\n\u003cli\u003eBalanced conditioning: delivers moisture without heaviness, supporting a range of hair textures.\u003c\/li\u003e\n\u003cli\u003eSimple, repeatable routine: easy post-wash step that complements your existing Alterna lineup.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing\u003c\/h2\u003e \u003cp\u003eEquip your hair for the season with this warming treatment oil and experience noticeably smoother, shinier, more manageable hair after every wash. Key selling points: targeted winter care, deep microstructure repair, radiant shine with a lightweight feel, and a limited-edition formula that elevates your at-home routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":50712253038923,"sku":"ALTWRXF99100001","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1667553998-36968900.jpg?v=1760735617"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/alterna.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}