{"title":"Bourjois Mascara","description":null,"products":[{"product_id":"bourjois-volume-reveal-volumizing-mascara-22-ultra-black","title":"Bourjois Volume Reveal Volumizing Mascara - 22 Ultra Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Volume Reveal Volumizing Mascara – Ultra Black 22\u003c\/h1\u003e \u003cp\u003eReveal bold, dramatic lashes with a mascara designed to elevate every glance. Bourjois Volume Reveal Volumizing Mascara in 22 Ultra Black combines an ultra-dark pigment with a precision applicator to deliver instant volume, definition, and a wide-eyed look that lasts. The glossy black tube, accented with gold lettering, signals a premium, travel-ready formula built for real-life moments—from a sunlit morning to a midnight soirée. The mascara is formulated with a paraben-free, fragrance-free base, making it gentle on sensitive eyes and suitable for contact lens wearers, while still delivering a strikingly deep black finish that refuses to smudge or flake.\u003c\/p\u003e \u003ch3\u003eFragrance notes\u003c\/h3\u003e \u003cp\u003eFragrance notes: fragrance-free. The formula is designed without perfume to ensure a clean, unobtrusive scent during wear, ideal for those who prefer a fragrance-free makeup experience.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eUltra-Black pigment for intense color\u003c\/b\u003e delivers a rich, deep black finish that enhances lash contrast and makes eyes pop from every angle.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVolume Reveal technology for fuller lashes\u003c\/b\u003e creates a velvety, multi-dimensional lash fringe without clumps, giving each lash its own moment in the spotlight.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecision applicator with dual-length bristles\u003c\/b\u003e features long and short fibers to capture every lash—from base to tip—ensuring a uniform, definition-rich look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuilt-in 3x magnifying mirror on the tube\u003c\/b\u003e allows for on-the-go precise application, so you can target hard-to-reach lashes and achieve a flawless finish anywhere.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-lasting wear up to 16 hours\u003c\/b\u003e with a transfer-resistant formula that resists smudging and flaking throughout the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight, comfortable feel\u003c\/b\u003e on the lashes prevents heaviness while maintaining dramatic volume and definition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eParaben-free and fragrance-free\u003c\/b\u003e formula designed for sensitive eyes and contact lens wearers, offering a gentle, irritation-minimized experience.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eOphthalmologist-tested\u003c\/b\u003e and suitable for sensitive eyes, providing reassurance for daily wear and extended use.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTravel-friendly design\u003c\/b\u003e combines a sleek black tube with a practical, built-in mirror for quick touch-ups on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eLook down into a mirror and apply the mascara with a gentle zigzag motion from the roots to the tips, starting at the outer lash line for lift.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eLook up and repeat the same motion on the upper lashes, ensuring even coverage from root to tip.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eApply a second coat if you want extra volume, focusing on the center and outer lashes for a fanned, wide-eyed effect.\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eTo remove, use a gentle makeup remover or micellar water designed for waterproof or long-wear formulas.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Bourjois Volume Reveal?\u003c\/h2\u003e \u003cp\u003eThis mascara stands out by combining a high-impact pigment with smart design that makes application effortless and precise. The integrated mirror is a rare convenience that eliminates the need to pull out a separate compact, while the dual-bristle brush ensures every lash—from the inner corners to the outer edges—receives an even coat. The ultra-black formula provides a bold, defined look without the risk of clumping, and the 16-hour wear gives you confidence from desk to dinner. With a fragrance-free, paraben-free composition and ophthalmologist testing, Volume Reveal is crafted for everyday wear and for those with sensitive eyes or contact lenses who still crave dramatic, show-stopping lashes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: If you want a sophisticated, travel-ready mascara that truly reveals your lash potential, Bourjois Volume Reveal Ultra Black 22 is designed to deliver bold volume, precise definition, and long-lasting comfort in one sleek, user-friendly package. Key selling points: ultra-black pigment, built-in 3x mirror, dual-bristle precision brush, up to 16 hours of wear, fragrance- and paraben-free formula, and ophthalmologist-tested safety.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712573739339,"sku":"E83707","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1731528843-15908200.jpg?v=1760756284"},{"product_id":"bourjois-volume-glamour-push-up-mascara-waterproof-71-black","title":"Bourjois Volume Glamour Push Up Mascara Waterproof - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Volume Glamour Push Up Mascara Waterproof - Black\u003c\/h1\u003e \u003cp\u003eMeet the Bourjois Volume Glamour Push Up Mascara Waterproof in shade 71 Black — a standout combination of dramatic volume, precise lift, and all-day reliability. This waterproof formula is engineered to resist humidity, sweat, and light water exposure, so your lashes stay defined, bold, and curl-holding from morning to night. The result is gaze-enhancing lashes with an undeniable “pushed up” effect that instantly opens the eyes without sacrificing comfort or wear time.\u003c\/p\u003e \u003cp\u003eThe secret to the look lies in the innovative push-up brush. Its tapered shape hugs every lash from root to tip, delivering maximum lift and separation with controlled, clump-free distribution. You’ll notice instant volume enhancement that fans out each lash for a wide-eyed, cinema-worthy finish. The deep-black pigment intensifies contrast against the whites of the eyes, giving you a striking, camera-ready look whether you’re heading to the office or out for evening plans.\u003c\/p\u003e \u003cp\u003eKey benefits at a glance include a waterproof, long-wearing formula, smudge-proof performance, precise brush technology, and a color payoff that makes eyes pop. The mascara is ophthalmologically tested and suitable for sensitive eyes and contact lens wearers, offering comfort and reliability for daily use and special occasions alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWaterproof formula designed to endure humidity, heat, and water exposure for all-day wear.\u003c\/li\u003e\n\u003cli\u003ePush-up, tapered brush that lifts, separates, and coats lashes from base to tip for intense volume with minimal clumping.\u003c\/li\u003e\n\u003cli\u003eLong-lasting, smudge-proof performance that stays put from morning routines to evening plans.\u003c\/li\u003e\n\u003cli\u003eDeep black pigment delivers bold, high-contrast lashes for dramatic eye definition.\u003c\/li\u003e\n\u003cli\u003eOphthalmologically tested and suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eFragrance notes: fragrance-free and non-scented, offering a comfortable wear for sensitive eyes and people who prefer a neutral lash product. The formula emphasizes performance over scent, ensuring a clean, non-distracting finish on the eyes.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes: Make sure there’s no old mascara or residue before applying a fresh coat.\u003c\/li\u003e\n\u003cli\u003eApply a coat to the top lashes: Hold the wand horizontally, base to tip, and gently wiggle upward to lift and cover each lash for even fullness.\u003c\/li\u003e\n\u003cli\u003eBuild for more intensity: Apply additional coats as desired, allowing each layer to dry briefly to maintain separation and prevent clumping.\u003c\/li\u003e\n\u003cli\u003eLightly coat the lower lashes: Use the tip of the wand to lightly brush the lower lashes for balanced definition without overloading.\u003c\/li\u003e\n\u003cli\u003eLet it dry completely: Allow the mascara to set before blinking to maximize wear and minimize transfer.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eThe Bourjois Volume Glamour Push Up Mascara Waterproof is crafted for real-life scenarios where you need reliable volume, lift, and longevity. The push-up brush is purpose-built to maximize lash separation while delivering a dramatic push-up effect, so you get a wide-eyed look without the fuss of heavy clumps. The waterproof formula means you can handle humidity, workouts, and occasional splashes without fear of smudging or flaking. The intense black shade ensures your eyes stand out with definition and contrast, making this mascara a versatile choice for day-to-night looks. Plus, ophthalmological testing provides reassurance for those with sensitive eyes or contact lenses, making it a practical pick for daily wear and special events alike.\u003c\/p\u003e \u003cp\u003eIdeal for anyone who wants amplified lash drama with dependable performance: busy professionals, travelers, athletes, or anyone seeking a bold gaze that lasts. By focusing on lift, separation, and a true-black finish, this mascara offers a distinctive look that stays put without requiring touch-ups through the day. It’s a smart, confident option for creating a dynamic eye look with minimal effort.\u003c\/p\u003e \u003ch2\u003eClosing Message — Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eChoose Bourjois Volume Glamour Push Up Mascara Waterproof for a reliable, high-impact lash look that travels well from day to night. Key selling points: waterproof longevity, precision push-up brush for lift and separation, intense black pigment for dramatic contrast, smudge-proof wear, and gentle formulation suitable for sensitive eyes and contact lens wearers. If you want standout lashes that resist humidity and still look perfectly defined, this is your go-to mascara.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712556011851,"sku":"B25761","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1585139861-50074500.jpg?v=1760755252"},{"product_id":"bourjois-brow-fiber-oh-oui-6-8ml","title":"Bourjois Brow Fiber Oh, Oui! 6.8ml","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Brow Fiber Oh Oui! 6.8 ml — All-in-One Brow Mascara with Fibers\u003c\/h1\u003e \u003cp\u003eMeet your new go-to brow superhero: Bourjois Brow Fiber Oh Oui! is the first all-in-one brow mascara with fibers, engineered to color, fill, and discipline brows in a single effortless sweep. The gel-based formula glides on smoothly, while a slim mini brush deposits just the right amount of product for precise definition. The result is instantly fuller-looking brows with natural texture that stays in place from morning through evening. The compact 6.8 ml tube fits neatly in your makeup bag for quick touch-ups on the go. It’s designed to suit a range of brow tones with several shade options, including the Blond variation shown here. \u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eAll-in-one brow mascara with fibers to add volume and create a fuller brow in a single pass. \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eGel-based formula that delivers flexible hold without stiffness, so brows look natural and never stiff.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eUltra-precise mini brush designed to coat each hair and fill gaps with clean, controlled strokes. \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-wear finish that resists smudging and lasts from desk to dusk, reducing the need for touch-ups. \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eAvailable in multiple shades to match your brow color, ensuring a seamless, natural look (01 Blond is a representative shade). \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eFragrance: a faint, cosmetic-scented note typical of brow mascaras, designed to be unobtrusive and non-intrusive when worn with other fragrances. The product relies on a lightweight gel texture that dries quickly to set brows without heaviness. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply the mascara from the tip of the brow toward the root, in the opposite direction of hair growth, for precise color and lift. \u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eBrush the brow in the opposite direction to tame stray hairs, shape, and set the look for all-day hold. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy this brow mascara stands out\u003c\/h2\u003e \u003cp\u003eIf you’ve struggled to achieve defined brows with a single product, Brow Fiber Oh Oui! changes the game by combining color, volume, and discipline in one brush stroke. The fiber-enriched formula creates noticeable fullness without the need for pencils or powders, while the slim wand ensures you can target sparse areas and customize density exactly where you want it. The result is a natural, groomed brow that looks effortless and polished, with long-wear performance that fits busy schedules. \u003c\/p\u003e \u003ch2\u003eWho it’s ideal for\u003c\/h2\u003e \u003cp\u003ePerfect for anyone with sparse or unruly brows who wants quick, reliable definition in seconds. It’s especially popular for those who prefer a one-step solution that eliminates the need for multiple products, as well as anyone who travels frequently and wants a compact, all-in-one brow enhancer. The product’s precision wand and fiber-enhanced formula deliver controlled fullness without clumping, making it suitable for daily wear or special occasions. \u003c\/p\u003e \u003ch2\u003eHow it compares to traditional brow products\u003c\/h2\u003e \u003cp\u003eCompared to pencils or powders that require layering, Brow Fiber Oh Oui! combines color, volume, and setting in one brush stroke, delivering a natural, brush-stroke texture with long-lasting hold. The integrated fibers add dimension and fullness, while the gel formula minimizes fallout and smudging. This means fewer tools in your kit and a faster, cleaner brow routine that still looks expertly groomed. \u003c\/p\u003e \u003cp\u003eClosing note: Bourjois Brow Fiber Oh Oui! is a thoughtfully designed, travel-friendly brow solution that pairs fiber technology with precise application for instantly fuller, naturally defined brows that stay put all day. Its compact size, versatile shade range, and one-step application make it a standout choice for modern, on-the-go beauty routines. Key selling points include the all-in-one fiber formula, the ultra-precise mini brush, long-wear performance, and the ease of achieving professionally groomed brows in moments. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":51678865817931,"sku":"E111931","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1619092206-69458600.jpg?v=1760747928"},{"product_id":"bourjois-volume-glamour-push-up-volumizing-curling-mascara-7ml-71-wonder-black","title":"Bourjois Volume Glamour Push Up Volumizing Curling Mascara 7ml - 71 Wonder Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Volume Glamour Push Up Volumizing Curling Mascara – 7ml, 71 Wonder Black\u003c\/h1\u003e\n\u003cp\u003eExperience bold, runway-worthy lashes with Bourjois Volume Glamour Push Up Mascara in 71 Wonder Black. This compact 7ml tube is designed for on‑the‑go touch‑ups, delivering a dramatic, curling lift that visually opens the eyes. The deep black pigment adds intense definition, making lashes look thicker and more extended, whether you’re heading to the office or out for the evening. The fragrance‑free formula keeps irritation at bay, ideal for sensitive eyes and daily wear, while the sleek, glossy black tube with rose‑gold typography adds a touch of Parisian chic to your makeup bag.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e7ml compact tube\u003c\/b\u003e — travel-friendly and easy to stash in a clutch or makeup bag for quick touch-ups.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFragrance-free formula\u003c\/b\u003e — gentle on sensitive eyes, suitable for everyday use without irritation.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVolumizing \u0026amp; curling action\u003c\/b\u003e — push‑up effect lifts lashes and adds noticeable volume for a more open-eyed look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIntense 71 Wonder Black pigment\u003c\/b\u003e — rich, true-black color that defines lashes and enhances eye contrast.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInnovative brush design\u003c\/b\u003e — wand lifts, separates, and coats each lash evenly with minimal clumping.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-lasting wear\u003c\/b\u003e — smudge-resistant finish that stays put from morning to night without flaking.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e Fragrance-free formula; no added perfume or scent. This keeps the focus on lash appearance and wearer comfort, making it ideal for sensitive eyes and all-day use.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare your lashes with clean, dry eyes; you may curl for extra lift if desired.\u003c\/li\u003e \u003cli\u003eWipe excess product from the wand to prevent clumping and uneven application.\u003c\/li\u003e \u003cli\u003eApply mascara at the base of the lashes, then wiggle upward toward the tips to deposit product evenly and build volume.\u003c\/li\u003e \u003cli\u003eFor a stronger effect, apply a second coat after the first has set slightly to amplify volume and curl.\u003c\/li\u003e \u003cli\u003eUse the tip of the wand to coat lower lashes for definition without smudging.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Mascara\u003c\/h2\u003e\n\u003cp\u003eChoosing Bourjois Volume Glamour Push Up Mascara means embracing a formula that delivers lift, volume, and curl in a single sweep. The push‑up technology targets lash roots for an immediate boost, reducing the need for multiple coats. The fragrance‑free composition keeps eyes comfortable all day, while the rich black shade provides bold definition that works with any eye makeup look. Its 7ml size is ideal for travel, work, or gym bags, ensuring you’re ready to refresh your lash game anywhere.\u003c\/p\u003e \u003ch2\u003eClosing Thoughts: Key Selling Points\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eInstant lash uplift and volume\u003c\/b\u003e with a single stroke for a dramatic, eye-opening look.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAll-day smudge resistance\u003c\/b\u003e keeps lashes defined from morning coffee to evening plans.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFragrance-free and eye-friendly\u003c\/b\u003e design supports comfortable wear for sensitive eyes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTravel-friendly 7ml tube\u003c\/b\u003e makes it easy to maintain your lash look on the go.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDeep, true-black pigment\u003c\/b\u003e ensures bold, lasting definition that pairs beautifully with any makeup style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712309727563,"sku":"B3678","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1659381295-66993100.jpg?v=1760736617"},{"product_id":"bourjois-big-lashes-oh-oui-mascara-7ml-001-black","title":"Bourjois Big Lashes Oh Oui! Mascara 7ml - 001 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Big Lashes Oh Oui! Mascara 7ml – 001 Black\u003c\/h1\u003e \u003cp\u003eDiscover a bold, camera-ready gaze with Bourjois Big Lashes Oh Oui! Mascara. This high-impact formula is designed to deliver dramatic volume, lift, and curl from root to tip, all in a single swipe. The precision zigzag brush works with a collagen-enriched formula to coat every lash for a dense, defined fringe that reads as true drama in daylight or under night lights. While the classic deep black pigment intensifies eyes, the lightweight feel keeps lashes comfortable from morning to late evening. This mascara is shown in multiple angles in the images, but it’s the same powerhouse product—no variants to consider.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVoluminous Lashes:\u003c\/b\u003e dramatic volume and lift that create a bold, eye-catching look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eIntense Black Pigment:\u003c\/b\u003e rich, deep color for maximum lash definition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting Formula:\u003c\/b\u003e designed to hold shape and dimension throughout the day without smudging (even through heat or humidity).\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClump-Free Application:\u003c\/b\u003e smooth, even coating that avoids clumps and flaking for a clean, couture finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecision Brush:\u003c\/b\u003e zigzag fibers that hug every lash—from base to tip—for full separation and uniform density.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight Feel:\u003c\/b\u003e comfortable wear that won’t weigh lashes down or feel heavy during extended wear.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEye-Safe Formula:\u003c\/b\u003e suitable for sensitive eyes and contact lens wearers, with a composition designed to minimize irritation.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cem\u003eNote:\u003c\/em\u003e The product is marketed as a Volume Glamour Oh Oui! mascara, with modern iterations emphasizing extreme volume and precise separation. The brush shape and collagen-enriched formula are highlighted features in official descriptions from Bourjois.\u003c\/p\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e \u003cp\u003eThe Bourjois Big Lashes Oh Oui! Mascara is fragrance-free, making it a gentle option for sensitive eyes and those who prefer makeup without added fragrance. In official product communications, this mascara is presented as suitable for sensitive eyes and contact lens wearers, underscoring comfort during wear. The emphasis is on performance and eye comfort rather than scent, so you can focus on the look you want without distractions.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePrepare lashes:\u003c\/b\u003e start with clean, dry lashes to maximize adhesion and even coverage.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBase application:\u003c\/b\u003e place the precision brush at the base of your lashes and gently wiggle upward to coat each lash from root to tip.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild volume:\u003c\/b\u003e apply additional coats as desired, allowing a brief moment for the mascara to slightly set between passes for denser definition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDefine small lashes:\u003c\/b\u003e use the tip of the brush to reach inner and outer corner lashes, ensuring separation and a polished finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFinish and removal:\u003c\/b\u003e if you want extra drama, add a final light pass for density; remove with your preferred makeup remover or a gentle cleanser at day’s end.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Bourjois Big Lashes Oh Oui! Mascara - 001 Black\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDramatic Results:\u003c\/b\u003e tailored for bold, standout lashes that instantly draw attention and enhance eye shape.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eRich Pigmentation:\u003c\/b\u003e the deep black pigment delivers striking contrast against the whites of the eyes for a more open, awake look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClump-Free Confidence:\u003c\/b\u003e carefully engineered formula and brush work together to prevent clumping, yielding a smooth, even lash line.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGentle on Eyes:\u003c\/b\u003e designed with sensitive eyes in mind and compatible with contact lenses, reducing irritation during wear.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTrusted Brand Quality:\u003c\/b\u003e Bourjois brings decades of expertise in eye makeup, delivering reliable performance and a refined aesthetic.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing Note\u003c\/h2\u003e \u003cp\u003eReady to elevate your lash game? Oh Oui! mascara offers a precise, high-impact look with lasting comfort, designed for everyday wear or a show-stopping evening finish. With its dedicated wand and collagen-rich formula, you get a voluminous, separated lash fringe that moves naturally with your eye shape. For a bold gaze that stays put—choose Bourjois Big Lashes Oh Oui! Mascara in 001 Black and enjoy a dramatic, clump-free finish from morning through night.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKey selling points:\u003c\/em\u003e dramatic volume with deep black color, precise zigzag brush for full lash capture, long-lasting and comfortable wear, fragrance-free formula ideal for sensitive eyes, trusted Bourjois quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712282104139,"sku":"E110249","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1657183264-13907600.jpg?v=1760738770"},{"product_id":"bourjois-push-up-volume-glamour-curling-eye-mascara-7ml-31-ultra-black","title":"Bourjois Push Up Volume Glamour Curling Eye Mascara 7ml - 31 Ultra Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Push Up Volume Glamour Curling Mascara – Ultra Black, 7 ml (31 Ultra Black)\u003c\/h1\u003e \u003cp\u003eExperience instant lash transformation with the Bourjois Push Up Volume Glamour Curling Mascara in 31 Ultra Black. Designed to lift, curl and overload lashes with dramatic, clump-free volume, this mascara uses a precision curling brush and a lightweight, silky formula to create a wide-eyed, high-contrast look that lasts. The ultra-black pigment adds depth and intensity, so your eyes stand out from morning to night. The formula is engineered for long wear, flexing with your movements without weighing lashes down. The official French\/European formulation emphasizes a lightweight, buildable texture that layers beautifully for more drama over time. The mascara is described as paraben-free and suitable for sensitive eyes and contact lens wearers. \u003c\/p\u003e \u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePush Up Volume \u0026amp; Lift: delivers instant lash volume and a lifted look from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDramatic Curl Effect: specialized curling brush catches every lash for a wide-open gaze\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIntense Ultra-Black Color: deep, rich pigment that defines and intensifies the eye makeup\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-Lasting Formula: wear-tested for extended hold with minimal flaking or smudging\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eClump-Free Application: smooth, layering-friendly texture that builds drama without lumps\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch4\u003eFragrance notes\u003c\/h4\u003e\n\u003cp\u003eThe brand does not advertise a specific fragrance for this mascara, and the product is described as fragrance-free in practice while focusing on performance. If any scent is present, it is extremely subtle and non-intrusive, designed to be comfortable for sensitive eyes. The formula is explicitly paraben-free and suitable for contact lens wearers, which often correlates with gentler, fragrance-conscious formulations. For exact fragrance disclosures, refer to official product details from Bourjois and regional retailers. \u003c\/p\u003e \u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLook downward in the mirror and apply the mascara starting at the base of the lashes, using a gentle zigzag motion to coat from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a more dramatic curl, apply extra coats to the outer lashes and allow a brief moment for each layer to set\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse the brush tip to lightly coat the lower lashes for balance and definition\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer as desired, letting each coat dry slightly before applying another to maximize volume without clumps\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch4\u003eWhy you should choose Bourjois Push Up Volume Glamour Curling Mascara\u003c\/h4\u003e\n\u003cp\u003eThis mascara stands out with its Push Up technology: a fiber-rich, lifting brush designed to engage 15 coating zones that maximize volume instantly and sustain a curling effect throughout wear. The 11x volume claim (validated in testing) reflects the dramatic impact achieved from the first pass, while the 16-hour wear ensures your look remains bold across busy days and nights. The formula remains lightweight and flexible, so lashes stay comfortable and separated rather than stiff. Its paraben-free composition and suitability for sensitive eyes or contact lens wearers further differentiate it from heavier, creasing formulas. Compared to generic volumizing mascaras, this product emphasizes lift, curl retention, and a cleaner, more defined finish that holds up to real-world wear. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: Ultra-black pigment, long wear, and a lifting brush that curl-lifts every lash from root to tip—Bourjois Push Up Volume Glamour Curling Mascara is built for eyes that demand drama with daily comfort. Key selling points include instant volume, extended wear up to 16 hours, clump-free layering, fragrance-conscious formulation, and a travel-friendly 7 ml size that travels as boldly as your look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712279974219,"sku":"B28286","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1662115699-03705400.jpg?v=1760736499"},{"product_id":"bourjois-twist-up-the-volume-2-in-1-volume-length-24hr-mascara-23-black","title":"Bourjois Twist Up The Volume 2-In-1 Volume \u0026 Length 24Hr Mascara - 23 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Twist Up The Volume 24H Mascara – 23 Black | 2-in-1 Volume \u0026amp; Length\u003c\/h1\u003e \u003cp\u003eMeet the Bourjois Twist Up The Volume 24H Mascara in shade 23 Black, a game-changing mascara engineered to deliver both dramatic volume and precise length in a single, customizable stroke. The innovative twist-up brush transforms the lash look, letting you switch between a longer, separated effect and a fuller, more voluminous lash line. Designed for all-day wear, this formula coats each lash from root to tip with a deep black pigment, providing intense definition without clumping. Ophthalmologically tested and gentle enough for sensitive eyes and contact lens wearers, it’s the reliable go-to for daily wear or special occasions where your lashes need to stand up to the day’s demands.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e2-in-1 customizable twist-up brush that switches between lengthening and volumizing modes for flexible looks\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDelivers both intense volume and defined length in a single sweep, reducing the need for multiple coats\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003e24-hour wear that stays put without smudging, flaking, or fading, even through long days\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eClump-free formula ensures a clean, separated lash line with minimal effort\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDeep, true black pigment for bold eyes that pop in any lighting\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eBuildable coverage lets you layer for dramatic drama or keep it refined for daytime looks\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eOphthalmologically tested and suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eGentle on lashes and easy to remove with your regular makeup remover\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eFragrance: Fragrance-free. The mascara is formulated to minimize irritation and avoid adding fragrance to the delicate eye area, making it comfortable for sensitive users. If you notice any faint cosmetic scent, it dissipates quickly and does not linger after removal.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eTwist the bottom of the tube to select the desired brush setting: longer brush for length and separation, or shorter brush for maximum volume\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLook downward into a mirror and starting at the lash roots, wiggle the brush upward to coat each lash evenly\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFor added volume, apply a second coat using the thicker brush setting, ensuring you don’t overload the bristles\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSwitch to the thinner brush setting to define and separate lashes, eliminating clumps\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLayer as needed to reach your desired intensity while allowing brief drying time between coats\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFinish with a light coat on the lower lashes if desired and allow to dry completely\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Bourjois Twist Up The Volume\u003c\/h2\u003e\n\u003cp\u003eChoose this mascara when you want two signature looks in one bottle: a lengthened, fluttery effect or a bold, voluminous lash line, all without switching products. The unique twist-up brush gives you control to tailor your lash profile to mood or occasion, while the 24-hour wear keeps lashes looking fresh from morning coffee to late-night plans. The deep black pigment provides striking definition that enhances eye shape and brightness, and the formula remains smooth and buildable without forming unsightly clumps. Additionally, the product is ophthalmologically tested for safety around eyes, making it a practical choice for everyday use and for those with sensitive eyes or contact lens wearers.\u003c\/p\u003e \u003cp\u003eIn short, Bourjois Twist Up The Volume 24H Mascara in 23 Black is the versatile, reliable solution for long-lasting, camera-ready lashes that look longer, fuller, and perfectly separated—without the need to carry multiple mascaras.\u003c\/p\u003e \u003cp\u003eClosing: Key selling points —\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003e2-in-1 twist-up brush offers tailored volume and length in one product\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eUp to 24 hours of smudge-resistant wear for all-day confidence\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eDeep black pigment delivers bold, dramatic definition\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eClump-free, buildable formula that layers beautifully\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eOphthalmologically tested and gentle on delicate eyes\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eEasy removal with regular makeup remover without harsh rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":53615222161739,"sku":"E90780","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1659382608-22828600.jpg?v=1760739045"},{"product_id":"bourjois-twist-extreme-fiber-mascara-8ml-024-black","title":"Bourjois Twist Extreme Fiber Mascara 8ml - 024 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Twist Extreme Fiber Mascara 8ml – 024 Black\u003c\/h1\u003e \u003cp\u003eMeet Bourjois Twist Extreme Fiber Mascara, a premium lash enhancer crafted to deliver dramatic length, defined volume, and pristine separation in a single sleek tube. Housed in a rose-gold bottle, this mascara features a twist‑to‑switch design with two practical wands, so you can tailor your look on the fly—from a precision lengthening effect to a fuller, more voluminous lash line. The built‑in fiber formula coats every lash from root to tip, creating a extended, fanned-out lash look that opens the eyes without clumping. Designed for everyday wear that transitions seamlessly from desk to date night, it’s the go-to choice for quick, professional‑quality definition.\u003c\/p\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eFragrance notes: fragrance-free formula, designed to be gentle on the sensitive eye area with no added scents that could irritate or overwhelm your makeup routine.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eDual‑brush system with a twist mechanism for on‑demand lash styling, enabling both length and volume in one product.\u003c\/li\u003e \u003cli\u003eFiber‑rich formula that visibly extends lashes and enhances fullness for a bold, high‑impact look.\u003c\/li\u003e \u003cli\u003eClump‑free formulas and separation for a clean, fluttery finish rather than a heavy, stubby effect.\u003c\/li\u003e \u003cli\u003eEasy‑to‑remove when you’re ready, simplifying the end of the day without harsh rubbing or tugging.\u003c\/li\u003e \u003cli\u003eCompact 8ml tube designed for travel, touch‑ups, and storage in your makeup bag without bulk.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eStart by twisting the cap to reveal the preferred wand, choosing between length‑focused or volume‑enhancing bristles before application.\u003c\/li\u003e \u003cli\u003eApply with gentle, upward strokes from the lash line to the tip, using a zig‑zag motion to lift and separate each lash.\u003c\/li\u003e \u003cli\u003eFor length, use the longer wand’s strokes from root to tip, building up in thin, even coats until you reach the desired extension.\u003c\/li\u003e \u003cli\u003eFor volume, switch to the second wand and apply in small, controlled layers, focusing on the center and outer lashes to create a fuller fringe.\u003c\/li\u003e \u003cli\u003eFinish with a light comb through the lashes to remove any stray fibers and sharpen definition.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose this mascara\u003c\/h2\u003e \u003cp\u003eIf you crave a versatile, fast‑acting mascara that adapts to your daily rhythm, Bourjois Twist Extreme Fiber Mascara stands out. The two‑wand system lets you tailor the look without switching products, the fiber‑enriched formula adds noticeable length and fullness, and the lightweight rose‑gold bottle looks as polished as the results you’ll see. The fragrance‑free formula is friendly for sensitive eyes and contact lens wearers, while the travel‑friendly size makes it easy to carry for on‑the‑go touch‑ups. This isn’t just a mascara; it’s a compact, two‑in‑one tool for eye‑opening drama with a clean, clump‑free finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note: key selling points\u003c\/strong\u003e — A dual‑wand, twist‑to‑switch mascara that delivers length, volume, and separation; fiber‑rich formula for dramatic lash extension; fragrance‑free and gentle on the eyes; compact 8ml tube ideal for travel and daily on‑the‑go use; easy removal for comfortable, routine cleanup.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":51542798139723,"sku":"E113172","price":10.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1659521677-76977300.jpg?v=1760738786"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/bourjois-mascara.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}