{"title":"Dcm","description":null,"products":[{"product_id":"dcm-perfect-moisture-1000ml-shampoo","title":"DCM Perfect Moisture 1000ml Shampoo","description":"\u003cdiv\u003e\n\u003ch1\u003eDCM Perfect Moisture Shampoo 1000ml\u003c\/h1\u003e \u003cp\u003eExperience a hydration-forward cleanse with DCM Perfect Moisture Shampoo. This rich, moisture-rich formula is designed to cleanse without stripping, helping dry or frizzy hair feel softer, more manageable, and naturally bouncy. Packaged in a generous 1000ml bottle, it’s an excellent match for busy households, salons, or anyone who wants lasting value from a premium hair care staple.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Hydration\u003c\/b\u003e: A moisture-rich formula that helps replenish moisture from roots to ends, reducing frizz and improving overall manageability.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eGentle Cleansing\u003c\/b\u003e: A mild cleansing base that cleanses effectively without stripping essential oils, supporting comfortable scalp health.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eWeightless Finish\u003c\/b\u003e: Leaves hair feeling clean, soft, and naturally springy without weighing it down or leaving residue.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eValue Size\u003c\/b\u003e: A large 1000ml bottle provides long-lasting use, making it a practical choice for families and shared spaces.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cb\u003eSalon-Quality Experience\u003c\/b\u003e: Delivers a premium wash feel at home, helping you maintain healthier-looking hair between appointments.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly with warm water to open the cuticle and prepare for cleansing.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDispense a small amount of shampoo into your palms and lather well to create a rich, luxurious foam.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMassage into scalp with gentle circular motions for 30–60 seconds, ensuring even distribution from roots to ends.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse completely; repeat if needed for extra cleansing, then follow with your preferred conditioner for best results.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose DCM Perfect Moisture Shampoo\u003c\/h2\u003e\n\u003cp\u003eDCM Perfect Moisture Shampoo is crafted for hydration-first hair care. It targets dryness and frizz while delivering a clean, refreshed feeling after every wash. The formula supports smoother, more manageable strands and helps preserve natural shine, making it a reliable daily companion for all hair types seeking lasting moisture without heaviness. The generous 1000ml size offers practical value for daily routines or shared bathrooms, and its premium wash experience brings salon-like care into your home.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eLong-lasting hydration that enhances softness and manageability\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight cleansing that never weighs hair down\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePractical value with a 1000ml bottle for family or solo use\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePremium, salon-inspired care in a convenient at-home routine\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Elevate your everyday wash with DCM Perfect Moisture Shampoo. Expect deeper hydration, gentler cleansing, lasting softness, and a refreshed finish—delivered in a generous bottle designed for real-life use and lasting value.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DCM","offers":[{"title":"Default Title","offer_id":56377918226763,"sku":"DCM982376","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767998986-64401700.jpg?v=1769302861"},{"product_id":"dcm-perfect-no-yellow-250ml-mousse","title":"DCM Perfect No Yellow 250ml Mousse","description":"\u003cdiv\u003e\n\u003ch1\u003eDCM Perfect No Yellow 250ml Mousse\u003c\/h1\u003e \u003cp\u003eDCM Perfect No Yellow 250ml Mousse is a color-toning styling product designed to keep blonde, highlighted, and gray tones vibrant while delivering light hold and easy manageability. The violet-tinted formula targets yellow and brassy hues, helping you maintain a cooler, salon-fresh look between color appointments without weighing hair down. Suitable for daily use on color-treated hair, this mousse glides through damp strands for even coverage and smooth styling, leaving hair with natural movement and a polished finish.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones on blonde, highlighted, and gray hair for cooler, brighter results.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight mousse texture that distributes evenly without leaving a sticky residue.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProvides flexible hold to shape styles while preserving natural movement and shine.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor-safe formula designed to complement color-treated hair and extend salon results between visits.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eErgonomic bottle for precise, even application and minimal product waste.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, towel-dried hair. Dispense a small amount of mousse into your palm and distribute evenly through mid-lengths to ends.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrush or comb through to ensure uniform coverage and prevent patchy toning.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStyle as usual—air-dry or blow-dry—to your preferred finish. For deeper toning, leave the product in for a minute or two before styling; rinse if you prefer lighter toning.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse regularly between color visits to maintain a cooler tone and minimize brassiness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvoid applying directly to roots on very oily scalps to prevent heaviness; focus on mid-lengths to ends for balanced tone and volume.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eDCM Perfect No Yellow 250ml Mousse stands out by combining targeted color-toning with everyday styling in a single, easy step. The violet-tinted formula neutralizes yellow hues specifically in blonde, bleached, and highlighted hair, helping you sustain a cooler shade without frequent salon touch-ups. The mousse format offers a weightless hold that supports natural movement and shine, so hair looks effortless rather than stiff. The generous 250ml size delivers long-lasting use, making it economical for regular toning and styling. Its user-friendly application ensures precise coverage and minimal waste, making it a reliable staple for daily hair care routines.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively neutralizes brassy yellow tones to keep blonde and lightened hair cool between visits.\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky mousse that provides gentle hold and easy styling.\u003c\/li\u003e\n\u003cli\u003eColor-safe formula designed to work with color-treated hair without harsh effects.\u003c\/li\u003e\n\u003cli\u003eLong-lasting 250ml bottle that offers good value for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing message:\u003c\/strong\u003e Ready to maintain cool-toned, vibrant hair at home? DCM Perfect No Yellow 250ml Mousse delivers a practical, salon-like toning and styling solution in one easy step. Key selling points: targeted yellow neutralization, weightless styling with natural movement, compatible with color-treated hair, and a generous 250ml supply for ongoing use. Invest in your at-home routine today and keep brassiness at bay with every wash and style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DCM","offers":[{"title":"Default Title","offer_id":56377918259531,"sku":"DCM982000","price":19.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767999195-15892700.jpg?v=1769302861"},{"product_id":"dcm-ultra-xxstrong-750ml-hairspray","title":"DCM Ultra XXStrong 750ml Hairspray","description":"\u003cdiv\u003e\n\u003ch1\u003eDCM Ultra XXStrong 750ml Hairspray\u003c\/h1\u003e \u003cp\u003eDCM Ultra XXStrong 750ml Hairspray delivers maximum hold for professional-grade styles that stay in place from first glance to last look. This premium spray is engineered for reliability, making it ideal for intricate updos, sleek ponies, and voluminous blowouts alike. With a fast-drying formula that sets quickly and brushes out cleanly, it provides long-lasting control without weighing hair down or leaving a chalky residue. Perfect for busy mornings, long events, and climate-challenged days, this hairspray keeps hair looking defined, polished, and effortlessly movable.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme hold that lasts all day\u003c\/strong\u003e keeps even the most ambitious styles secure from morning to night, through heat, humidity, and movement.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerous 750ml can\u003c\/strong\u003e offers excellent value for salons and dedicated at-home users, reducing the need for frequent repurchases.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-drying, non-sticky finish\u003c\/strong\u003e sets hair quickly without a heavy, crunchy feel or greasy shine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eHumidity- and wind-resistant\u003c\/strong\u003e formula helps tame flyaways and preserve shape in challenging conditions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrush-out friendly\u003c\/strong\u003e with minimal buildup, making post-style removal smooth and damage-free.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlake-free and color-safe\u003c\/strong\u003e so it works well with color-treated hair and leaves no white residue on the look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile for all hair types\u003c\/strong\u003e from fine to thick, straight to curly, providing reliable hold without compromising texture.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable hold\u003c\/strong\u003e allows layering in stages for custom intensity without over-drying.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eThis hairspray is ideal for professional stylists and serious home users who need dependable, high-hold performance for runways, weddings, photo shoots, and everyday looks. It excels on updos, sleek styling, and voluminous blowouts, while remaining safe for color-treated hair and suitable for a wide range of textures and densities.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use to ensure the hold formula is evenly distributed in the spray.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHold the can about 20–30 cm (8–12 inches) from dry hair and spray in short bursts to set the style.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSpray in light, even layers, focusing on the sections that need the most hold and control.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor volume or updos, lift at the crown and mist at the roots to create elevation without stiffness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eAllow each layer to dry completely before applying the next to build a controllable, long-lasting hold.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish by gently brushing or combing to blend the spray and remove any excess for a natural look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIf needed, reapply lightly to touch up hold during the day without over-saturating the hair.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose DCM Ultra XXStrong 750ml Hairspray\u003c\/h2\u003e\n\u003cp\u003eDCM Ultra XXStrong stands out with its deliberate balance of power and practicality. The XXStrong hold is designed for styles that must endure long hours, wind, and humidity, yet the formula remains brushable and color-safe, preserving hair health and vibrancy. The 750ml size provides exceptional value for both professional environments and long-term use, reducing the frequency of repurchases. This hairspray is formulated to deliver reliable, fuss-free performance without a heavy scent or visible residue, so your look stays true from the moment you rise until you unwind.\u003c\/p\u003e \u003cp\u003eKey differentiators include its buildable hold, quick-dry performance, and white-residue-free finish, all while maintaining flexibility and movement in the hair. It’s particularly well-suited for complex styles that require precision and longevity, yet remains accessible for daily styling routines. Users can trust that their hairstyle will stay defined through the day, with easy cleanup when it’s time to refresh or change looks.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003eChoose DCM Ultra XXStrong 750ml Hairspray for unmatched hold that adapts to your routine, exceptional value, and a finishing touch you can rely on. Expect all-day control, brushable texture, and a clean, residue-free finish that keeps hair looking naturally styled rather than stiff. A smart choice for professionals and dedicated enthusiasts who demand performance without compromise.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DCM","offers":[{"title":"Default Title","offer_id":56377918292299,"sku":"DCM983540","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767999290-77178600.jpg?v=1769302861"},{"product_id":"dcm983717","title":"DCM Perfect Color 1000ml Shampoo","description":"\u003cdiv\u003e\n\u003ch1\u003eDCM Perfect Color 1000ml Shampoo\u003c\/h1\u003e\n\u003cp\u003eDCM Perfect Color 1000ml Shampoo is a straightforward cleansing solution from DCM, packaged in a generous 1000 ml bottle for extended use. This shampoo provides dependable cleansing for hair and scalp, making it a practical addition to any routine where a reliable wash is desired.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: DCM\u003c\/li\u003e\n\u003cli\u003eProduct: Perfect Color Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 1000 ml\u003c\/li\u003e\n\u003cli\u003eType: Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cp\u003eDesigned to deliver a simple, effective cleanse, this shampoo offers a balanced formula that rinses clean, leaving hair fresh and manageable. The generous 1000 ml bottle ensures you have a long-lasting supply for regular use.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount of shampoo to scalp and hair.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently massage to create a light lather, then rinse completely.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepeat if desired and follow with conditioner if part of your routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose DCM Perfect Color 1000ml Shampoo\u003c\/h2\u003e\n\u003cp\u003eOpt for a straightforward cleansing solution from a trusted brand. The 1000 ml size offers long-lasting value, delivering reliable performance without unnecessary complexity. It pairs well with other items in the DCM lineup and fits into a balanced haircare regimen focused on consistent cleansing and everyday use.\u003c\/p\u003e \u003cp\u003eClosing: Choose DCM Perfect Color 1000ml Shampoo for a dependable, long-lasting cleansing experience — a practical, value-driven option that supports a clean, refreshed feel in daily haircare. Key selling points: large 1000 ml bottle for extended use, simple yet effective cleansing formula, trusted DCM brand, and easy integration into any routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DCM","offers":[{"title":"Default Title","offer_id":57807530066251,"sku":"DCM983717","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_f8a974ab-c9c1-40ce-8630-bc3bc0120aa1.jpg?v=1783713030"},{"product_id":"dcm983045","title":"DCM Perfect Volume 300ml Shampoo","description":"\u003cdiv\u003e\n\u003ch1\u003eDCM Perfect Volume Shampoo 300ml\u003c\/h1\u003e\n\u003cp\u003eMeet a volumizing cleanse designed to give hair lift and body with every wash. The DCM Perfect Volume Shampoo is packaged in a 300ml bottle and crafted to leave hair feeling light, refreshed, and ready for styling. This lightweight formula aims to cleanse thoroughly without weighing hair down, helping strands appear fuller and more moveable from root to tip.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eVolumizing cleansing formula that adds body and lift to hair\u003c\/li\u003e \u003cli\u003eLightweight feel that prevents heaviness and flattening\u003c\/li\u003e \u003cli\u003eGentle enough for regular use\u003c\/li\u003e \u003cli\u003eGenerous 300ml bottle for long-lasting use\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eWet hair thoroughly and apply a small amount to the scalp, then work into a light lather\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eMassage from the scalp through the lengths, rinse completely\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e \u003cli\u003eRepeat if desired, then follow with conditioner if you use one\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose DCM Perfect Volume Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is designed to deliver noticeable volume and a buoyant feel, creating a clean foundation for styling with body. The 300ml bottle provides reliable, ongoing use as part of a daily hair-care routine, helping you achieve a fuller look with each wash.\u003c\/p\u003e \u003cp\u003eClosing: Elevate your everyday wash with a lightweight, voluminous finish that lasts—perfect for adding lift, bounce, and confidence to your hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"DCM","offers":[{"title":"Default Title","offer_id":57807530230091,"sku":"DCM983045","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_836eb7cf-4857-4666-a51c-e211265f908c.jpg?v=1783712236"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/dcm.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}