{"title":"Grown Alchemist","description":null,"products":[{"product_id":"grown-alchemist-enzyme-exfoliant-75ml","title":"Grown Alchemist Enzyme Exfoliant 75ml","description":"\u003cdiv\u003e\n\u003ch1\u003eGrown Alchemist Enzyme Exfoliant 75ml\u003c\/h1\u003e \u003cp\u003eExperience a refined, radiant complexion with the Grown Alchemist Enzyme Exfoliant. This 75ml treatment harnesses botanical enzymes to gently dissolve dull, dead skin cells, promoting smoother texture and better absorption for subsequent serums and moisturizers. Designed for weekly use, it delivers a non-abrasive boost that respects the skin’s natural barrier while delivering noticeable refinement in texture and glow.\u003c\/p\u003e \u003cp\u003eCrafted for those seeking a clean, plant-powered approach to exfoliation, this product fits seamlessly into both morning and evening routines. It’s ideal for minimizing rough patches, evening out skin tone, and preparing skin to receive the full benefits of your skincare lineup without the harsh impact of gritty scrubs or strong acids.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eEnzymatic exfoliation powered by plant-derived enzymes for gentle skin renewal\u003c\/li\u003e \u003cli\u003eNon-granular, non-abrasive formula that smooths texture without mechanical scrubbing\u003c\/li\u003e \u003cli\u003eRefines dullness and helps improve surface radiance for a healthier-looking complexion\u003c\/li\u003e \u003cli\u003eCompact 75ml bottle—easy to fold into your weekly routine and travel-friendly\u003c\/li\u003e \u003cli\u003eSuitable for most skin types with emphasis on gentle, regular use; patch test recommended for sensitive or reactive skin\u003c\/li\u003e \u003cli\u003ePart of the Grown Alchemist line, emphasizing botanical, thoughtfully formulated skincare\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow it works\u003c\/h2\u003e \u003cp\u003eEnzymes in this exfoliant target the bonds that trap dead skin cells on the surface, dissolving them to reveal a fresher, smoother layer underneath. This enzymatic approach minimizes physical abrasion, making it suitable for those who want effective exfoliation without the irritation that sometimes comes with scrubs. Regular use supports improved texture, a more even complexion, and better product penetration for the rest of your routine.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart with clean, dry skin. After cleansing, apply a thin, even layer over the face, avoiding the eye and lip areas.\u003c\/li\u003e \u003cli\u003eLeave on for 1–3 minutes, adjusting time as comfort allows, then rinse off with lukewarm water.\u003c\/li\u003e \u003cli\u003eGently pat dry and follow with your regular serum and moisturizer.\u003c\/li\u003e \u003cli\u003eUse 1–2 times per week, or as directed by a skincare professional.\u003c\/li\u003e \u003cli\u003ePatch test before first use. If redness or irritation occurs, discontinue use and consult a professional.\u003c\/li\u003e \u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this for?\u003c\/h2\u003e \u003cp\u003eIdeal for anyone seeking a gentle, non-scrub exfoliation to improve texture and brightness. Suitable for most skin types, including those who prefer a more conservative, enzyme-based approach to exfoliation. If you have very sensitive or reactive skin, or active breakouts, consider starting with a patch test or consulting a skincare professional before use.\u003c\/p\u003e \u003ch2\u003eWhy choose this enzyme exfoliant\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eConvenient, enzyme-based exfoliation that’s gentler on sensitive skin compared with rough scrubs\u003c\/li\u003e \u003cli\u003eBotanical formulation philosophy emphasizes plant-derived ingredients and thoughtful skincare\u003c\/li\u003e \u003cli\u003eHelps improve texture and radiance, enhancing the effectiveness of subsequent serums and moisturizers\u003c\/li\u003e \u003cli\u003eSmall, portable 75ml size makes it easy to integrate into weekly routines or travel\u003c\/li\u003e \u003cli\u003eDesigned to be well-tolerated for many skin types when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: If you’re seeking a refined, non-irritating path to smoother skin, this enzyme exfoliant offers a targeted solution that respects the skin’s barrier while delivering noticeable texture improvement. Key selling points: plant-based enzymes for gentle resurfacing, non-abrasive formula, easy 1–2 times weekly use, compact 75ml bottle, and alignment with Grown Alchemist’s botanical skincare philosophy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Grown Alchemist","offers":[{"title":"Default Title","offer_id":50712366580043,"sku":"GRO002028","price":23.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1674477395-35796100_3f10cdff-dcda-43fb-958b-037632d11049.jpg?v=1760740017"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/grown-alchemist.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}