{"title":"Loreal Professionnel","description":null,"products":[{"product_id":"loreal-professionnel-absolut-repair-oil-10-in-1-professional-oil-90ml","title":"Loreal Professionnel Absolut Repair Oil 10-In-1 Professional Oil 90ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Professionnel Absolut Repair Oil 10-in-1 – Professional Repair Oil, 90ml\u003c\/h1\u003e \u003cp\u003eExperience salon-grade nourishment and repair for damaged, dry, or color-treated hair with Loreal Professionnel Absolut Repair Oil. This lightweight, professional-grade oil leverages the Lipidium complex to help rebuild and seal the hair shaft, delivering smoother, softer, and more manageable strands without weighing hair down. Designed for both salon use and home routines, this 90ml bottle is a versatile addition to any repair-focused hair care regimen.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e10-in-1 benefits: nourishment, detangling, shine, frizz control, heat styling protection, color protection, strength, smoothness, softness, and improved manageability.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLipidium complex with protein and lipids to help repair and seal the hair surface for damaged or over-processed strands.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, fast-absorbing formula that delivers deep conditioning without leaving an oily residue or weighing hair down.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eThermal protection during heat styling to help minimize daily styling damage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eColor-safe formulation designed for color-treated hair to help maintain vibrancy and reduce fading.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEnhances detangling and reduces breakage, making combing easier for dry or tangled hair.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinishing oil that adds lasting shine and a polished, smooth look without heaviness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 90ml bottle offers salon-grade performance in a travel-friendly size for professionals and at-home use alike.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Absolut Repair Oil\u003c\/h2\u003e\n\u003cp\u003eThis oil is more than a styling product; it’s a targeted repair solution for compromised hair. The Lipidium-based formula works to reinforce hair from within while forming a protective surface barrier, helping to restore elasticity and softness over time. It’s specifically engineered for damaged, dry, and color-treated hair, delivering a lightweight, non-greasy finish that won’t weigh hair down. For a complete at-home salon routine, pair with other Absolut Repair products to extend color life and support ongoing repair without sacrificing manageability or shine.\u003c\/p\u003e \u003ch2\u003eWho this product is ideal for\u003c\/h2\u003e\n\u003cp\u003eIdeal for damaged or dry hair, color-treated hair, hair subjected to frequent heat styling, and anyone seeking a lightweight, non-greasy oil that provides nourishment, detangling, and a polished finish.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply 1–2 pumps to towel-dried hair, focusing on mid-lengths to ends. Adjust the amount based on hair length and thickness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDistribute evenly with fingers or a wide-tooth comb; style as usual or let hair air-dry for a natural finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor extra shine and frizz control, apply a small amount to dry hair ends as a finishing touch and avoid the scalp to prevent greasiness.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse before heat styling as a protective step to minimize styling damage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIncorporate into your routine 2–3 times per week or as needed for ongoing repair and nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e For professional-grade repair at home, Absolut Repair Oil delivers targeted nourishment, lightweight manageability, and enduring shine. Key selling points include Lipidium technology for structural repair, ten-in-one benefits in a single bottle, color-safe formula, effective heat protection, and a travel-friendly 90ml size that fits seamlessly into your hair care routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":53615839838539,"sku":"LOR977369","price":22.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1675268883-29062900.jpg?v=1760748689"},{"product_id":"loreal-professionnel-absolut-repair-gold-conditioner-750ml","title":"Loreal Professionnel Absolut Repair Gold Conditioner 750ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL’Oréal Professionnel Absolut Repair Gold Conditioner 750ml — Deep Restoration, Hydration \u0026amp; Shine\u003c\/h1\u003e \u003cp\u003eExperience salon-quality care at home with the L’Oréal Professionnel Absolut Repair Gold Conditioner. This luxurious conditioning treatment is engineered to rebalance and rebuild damaged hair through a sophisticated blend of Gold Quinoa and Protein. The lightweight yet deeply nourishing formula helps repair, strengthen, and protect hair fibers, restoring elasticity while delivering a radiant, healthy-looking shine. Housed in a generous 750ml bottle, it’s designed for regular use and long-lasting value within your at-home routine.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eDeeply Restores Damaged Hair: Repairs and strengthens the hair fiber for improved health and resilience.\u003c\/li\u003e \u003cli\u003eEnriched with Gold Quinoa \u0026amp; Protein: A nourishing combination that helps protect against breakage and split ends, supporting better manageability over time.\u003c\/li\u003e \u003cli\u003eLightweight Hydration: Delivers essential moisture without weighing hair down or leaving a greasy feel.\u003c\/li\u003e \u003cli\u003eAdds Shine and Softness: Leaves strands silky smooth with a natural-looking, golden shine.\u003c\/li\u003e \u003cli\u003eDetangling Formula: Helps ease combing and styling, reducing the risk of further damage during brushing.\u003c\/li\u003e \u003cli\u003eSuitable for All Hair Types: Particularly beneficial for dry, brittle, and damaged hair, while supporting regular styling needs.\u003c\/li\u003e \u003cli\u003eSalon-Size Bottle: 750ml for extended use, offering exceptional value and consistency in your hair-care routine.\u003c\/li\u003e \u003cli\u003eProfessional-Grade Formula: Designed to work in harmony with Absolut Repair Gold Shampoo and other products in the range for cohesive results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eWash Your Hair: Begin with L’Oréal Professionnel Absolut Repair Gold Shampoo to cleanse and prepare your hair for conditioning.\u003c\/li\u003e \u003cli\u003eApply the Conditioner: Squeeze a small amount into your palms and distribute evenly through damp hair, focusing on mid-lengths and ends.\u003c\/li\u003e \u003cli\u003eLet It Work: Leave the conditioner on for 2–3 minutes to allow the formula to penetrate and repair the hair fiber.\u003c\/li\u003e \u003cli\u003eRinse Thoroughly: Rinse with lukewarm water until all product is removed, leaving hair silky and smooth.\u003c\/li\u003e \u003cli\u003eStyle as Desired: For best results, follow with other products from the Absolut Repair Gold range.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose L’Oréal Professionnel Absolut Repair Gold Conditioner?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eProfessional Results at Home: Achieve salon-grade repair and care with every use, supporting healthier hair over time.\u003c\/li\u003e \u003cli\u003eInnovative Formula: The powerful blend of Gold Quinoa and Protein delivers a restorative effect that helps strengthen and protect hair fibers.\u003c\/li\u003e \u003cli\u003eTransforms Damaged Hair: Expect improved strength, shine, and manageability, making styling easier and more enjoyable.\u003c\/li\u003e \u003cli\u003eGentle and Effective: Repairs damage without leaving hair heavy or greasy, maintaining natural movement and bounce.\u003c\/li\u003e \u003cli\u003eIdeal for Regular Use: The 750ml bottle provides long-lasting care and real value for ongoing maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eExperience the transformative power of Absolut Repair Gold and give your hair the renewal it deserves. With each wash, enjoy stronger, smoother strands, effortless detangling, and a luminous finish that elevates your everyday look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":50712439882059,"sku":"LOR975471","price":29.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1707401659-99993900.jpg?v=1760748682"},{"product_id":"loreal-professionnel-curl-expression-drying-accelerator-150ml","title":"Loreal Professionnel Curl Expression Drying Accelerator 150ml","description":"\u003cdiv\u003e\n\u003ch1\u003eL’Oréal Professionnel Curl Expression Drying Accelerator 150ml\u003c\/h1\u003e \u003cp\u003eTransform your curl routine with this lightweight, leave-in accelerator designed for curly hair. Curl Expression Drying Accelerator speeds up drying time on damp curls while preserving curl definition, reducing frizz, and leaving hair feeling soft and breathable. Engineered to work seamlessly with the Curl Expression line, it’s the smart choice for a faster, more manageable styling experience without heaviness or stiffness.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpeeds up drying time on damp curls to shorten your styling routine\u003c\/li\u003e \u003cli\u003ePreserves curl definition and bounce without weighing hair down\u003c\/li\u003e \u003cli\u003eLightweight, non-greasy finish that feels natural and breathable\u003c\/li\u003e \u003cli\u003eFrizz control helps deliver smoother, more polished curls\u003c\/li\u003e \u003cli\u003eDesigned to work in harmony with diffuser or air-drying methods\u003c\/li\u003e \u003cli\u003ePart of the L’Oréal Professionnel Curl Expression system for cohesive results\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply a small amount to freshly washed, towel-dried hair\u003c\/li\u003e \u003cli\u003eDistribute evenly through lengths and ends, focusing on the mid-shsft to ends\u003c\/li\u003e \u003cli\u003eFinger comb or use a wide-tooth comb to ensure even coverage\u003c\/li\u003e \u003cli\u003eAir-dry or diffuse on low to medium heat to activate curls and speed drying\u003c\/li\u003e \u003cli\u003eFinish with your preferred Curl Expression styling products to lock in the look\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose\u003c\/h2\u003e \u003cp\u003eChoosing Curl Expression Drying Accelerator means opting into a purpose-built solution for curly textures. The formula is lightweight and purposely crafted to minimize drying time without compromising curl integrity, so your coils stay defined, flexible, and easy to manage. By pairing this product with the broader Curl Expression family, you gain a consistent routine that enhances moisture retention, adds natural shine, and delivers salon-grade results from the comfort of home. It’s especially advantageous for busy mornings, quick refreshes, or when you want to reduce heat exposure while keeping your curls looking vibrant and well-formed.\u003c\/p\u003e \u003ch3\u003eWho this is ideal for\u003c\/h3\u003e \u003cp\u003eIdeal for people with natural curls who wash and go, or anyone who refreshes second-day curls. It’s well-suited for damp hair post-wash, aiming to cut styling time while preserving curl shape, texture, and softness. Works effectively whether you air-dry or use a diffuser to encourage curl formation and reduce frizz.\u003c\/p\u003e \u003ch2\u003eClosing message\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eSalon-grade Curl Expression technology supports defined, bouncy curls\u003c\/li\u003e \u003cli\u003eFaster drying reduces heat exposure and speeds up your routine\u003c\/li\u003e \u003cli\u003eLightweight, non-greasy feel that maintains natural movement\u003c\/li\u003e \u003cli\u003eSeamless integration with the Curl Expression line for consistent results\u003c\/li\u003e \u003cli\u003eCompact 150 ml bottle offers lasting use between washes\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eElevate your curls with the Curl Expression Drying Accelerator and enjoy quicker styling, more manageable coils, and salon-quality results every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":55964853862731,"sku":"LOR069148","price":21.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1759591746-77201000.png?v=1763949711"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/loreal-professionnel.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}