{"title":"Max Factor Eye Makeup","description":null,"products":[{"product_id":"max-factor-kohl-eyeliner-pencil-020-black","title":"Max Factor Kohl Eyeliner Pencil - 020 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Kohl Eyeliner Pencil - 020 Black\u003c\/h1\u003e\n\u003cp\u003eIntroducing the Max Factor Kohl Eyeliner Pencil in 020 Black—a timeless, creamy kohl pencil crafted to define and intensify your eyes with a bold, true-black payoff. The smooth, glide-on formula delivers precision along the lash line, waterline, or lids, creating a polished finish without tugging or skipping. With its blendable texture, you can seamlessly transition from crisp definition to sultry smokiness, making it a versatile staple for everyday wear and dramatic evening looks.\u003c\/p\u003e\n\u003cp\u003eThis classic kohl pencil is designed to be dependable across eye shapes and skin tones. The rich black shade provides instant contrast that brightens the eye, while the comfortable formula holds up through daily activities and long nights out. Whether you’re sharpening your technique or aiming for a quick, refined line, this pencil delivers reliable color that layers beautifully with other makeup products.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense Black Pigment: Delivers a deep, opaque black for striking eye definition.\u003c\/li\u003e\n\u003cli\u003eSmooth, Creamy Texture: Glides onto lids and waterlines with minimal tugging for precise control.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting Wear: Resists smudging and fading through daily activities and extended wear.\u003c\/li\u003e\n\u003cli\u003eBlendable Formula: Easy to smudge for soft, smoky edges or sharpen for crisp lines.\u003c\/li\u003e\n\u003cli\u003eVersatile Use: Defines the lash line, tightlines the waterline, or serves as a robust base for eyeshadows.\u003c\/li\u003e\n\u003cli\u003eSharpenable Pencil: Maintains a sharp tip for clean lines and detailed application.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDefine the lash line: Apply along the upper and lower lash lines with short, light strokes for precise control.\u003c\/li\u003e\n\u003cli\u003eTightline the waterline: Gently press along the upper waterline to create the illusion of fuller lashes.\u003c\/li\u003e\n\u003cli\u003eSmudge for a smoky look: Use a smudging brush or fingertip to blend the liner along the lash line for a diffused effect.\u003c\/li\u003e\n\u003cli\u003eSet for longer wear: Layer with a matching black eyeshadow or finishing powder to lock in color and deepen intensity.\u003c\/li\u003e\n\u003cli\u003eRemove easily: Use a makeup remover formulated for waterproof or long-wear formulas to cleanse fully.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Kohl Eyeliner\u003c\/h2\u003e\n\u003cp\u003eMax Factor brings a heritage of makeup artistry to a dependable eyeliner pencil that delivers consistent color payoff and comfortable wear. The 020 Black shade is a universal go-to for high-contrast definition, pairing beautifully with both neutral palettes and bold, dramatic looks. The creamy texture makes it forgiving for beginners while offering enough control for seasoned beauty lovers to master precise lines or a sultry smoked-out effect. Its versatile formulation makes it a true multitasker in your makeup kit—use it as a liner, a tightline, or a base to intensify the color of powder shadows.\u003c\/p\u003e \u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a bold, versatile black eyeliner that can adapt from day to night. It’s perfect for beginners learning basic liner techniques, professionals building more complex eye looks, and anyone who wants a reliable, long-wearing black pencil that stays true from morning coffee to late-evening plans.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eIn short, the Max Factor Kohl Eyeliner Pencil in 020 Black is a dependable, high-contrast tool designed for precision, longevity, and creative versatility. Key selling points: rich, true-black pigment; creamy glide that minimizes tugging; long-lasting wear that resists smudging; blendable formula for both sharp lines and soft smoky edges; and a sharpening-friendly pencil for maintaining a precise point. Add this staple to your makeup routine for consistently bold eyes with effortless application.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712586322251,"sku":"R23968","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736461186-05355000_f931f304-829b-4686-9c4a-c6980cd1e330.jpg?v=1763951508"},{"product_id":"max-factor-masterpiece-max-high-volume-definition-mascara-7-2ml-black","title":"Max Factor Masterpiece Max High Volume \u0026 Definition Mascara 7.2ml - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece Max High Volume \u0026amp; Definition Mascara – Black, 7.2ml\u003c\/h1\u003e \u003cp\u003eExperience a single-swipe transformation with Max Factor Masterpiece Max High Volume \u0026amp; Definition Mascara in deep Black. This high-performance formula is designed to deliver dramatic volume, amplified length, and precise definition while keeping lashes beautifully separated. The result is a bold, eye-catching look that stays put from morning to night, without clumping or smearing.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eHigh volume \u0026amp; definition without clumping for fuller, more prominent lashes\u003c\/li\u003e \u003cli\u003ePrecision brush designed to coat each lash from root to tip with controlled, even coverage\u003c\/li\u003e \u003cli\u003eSmudge-proof and long-lasting wear to keep your eyes defined all day\u003c\/li\u003e \u003cli\u003eDeep black shade creates intense, dramatic lashes that make eyes pop\u003c\/li\u003e \u003cli\u003eOphthalmologically tested; suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e \u003cli\u003eEasy removal with your regular makeup remover or gentle eye cleanser\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep lashes by curling to lift and maximize the effect\u003c\/li\u003e \u003cli\u003eHold the wand at the lash base and gently wiggle from root to tip for even coating\u003c\/li\u003e \u003cli\u003eBuild the desired volume by layering, allowing each coat to set briefly to avoid clumping\u003c\/li\u003e \u003cli\u003eUse the brush to comb through lashes in upward strokes for separation and definition\u003c\/li\u003e \u003cli\u003eApply additional coats to sculpt a more dramatic look if desired\u003c\/li\u003e \u003cli\u003eFinish with complementary eyeshadow or liner for a complete eye makeup look\u003c\/li\u003e \u003cli\u003eRemove with your regular makeup remover or gentle eye cleanser at day's end\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Masterpiece Max\u003c\/h2\u003e\n\u003cp\u003eMasterpiece Max stands out by combining a lightweight yet impactful formula with a brush that delivers precision you can feel. The result is lashes that appear longer, thicker, and better defined without the risk of globbing or flaking. The smudge-proof formula keeps up with daily activities and occasional humidity while remaining gentle enough for sensitive eyes and contact lens wearers. The deep black shade adds undeniable intensity, making it versatile for both everyday wear and evening looks, and its easy removal helps protect lash health over time.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: If you’re seeking a mascara that elevates lash volume and definition with a clean, clump-free finish, Masterpiece Max is your go-to. It’s designed to provide lasting impact from desk to date night, while remaining comfortable and easy to remove. Key selling points: dramatic volume without clumps, precision root-to-tip coverage, durable wear, sensitive-eye friendly formula, and a bold black finish that elevates any eye look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712565383499,"sku":"R20403","price":13.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1699701587-28663100_38da1c09-924d-479c-aa53-d2ed6b1f7b73.jpg?v=1763951526"},{"product_id":"max-factor-lash-revival-volume-boosting-11ml","title":"Max Factor Lash Revival Volume Boosting 11ml","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lash Revival Volume Boosting Mascara 11ml\u003c\/h1\u003e \u003cp\u003eTurn every glance into a statement with Max Factor Lash Revival Volume Boosting Mascara in a sleek 11ml tube. This innovative formula delivers instant, dramatic volume while nourishing lashes for a healthier, more resilient look over time. Rich, true-black pigment coats each lash from root to tip, creating a bold, defined lash line without heaviness or clumping. The result is a long-lasting, theater-ready lash that stays flawless from morning coffee to evening celebrations.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eVolume Boosting Formula: instantly thickens and defines lashes with each coat for a fuller, more open-eyed look.\u003c\/li\u003e\n\u003cli\u003eNourishing Ingredients: conditioning agents help support lash health with continued use, promoting a healthier appearance over time.\u003c\/li\u003e\n\u003cli\u003ePrecision Brush for Full Coverage: designed to coat every lash from root to tip, delivering even coverage while separating lashes for a clean, clump-free finish.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting Wear: formulated to resist smudging and flaking, keeping your lashes bold and defined throughout the day.\u003c\/li\u003e\n\u003cli\u003eRich Black Color: a deep, pigment-rich mascara shade that enhances lash depth and intensity.\u003c\/li\u003e\n\u003cli\u003eSafe for Sensitive Eyes: ophthalmologically tested and suitable for contact lens wearers, making it a comfortable everyday option.\u003c\/li\u003e\n\u003cli\u003eEasy to Remove: rinse away with your usual makeup remover or micellar water without harsh rubbing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003ePrepare Your Lashes: start by curling your lashes with an eyelash curler to lift and open your eyes for maximum impact.\u003c\/li\u003e\n\u003cli\u003eApply the Mascara: open the Lash Revival wand, wipe off excess product, and position the brush at the base of your lashes.\u003c\/li\u003e\n\u003cli\u003eCoat from Root to Tip: sweep upward in a steady motion to evenly coat each lash from root to tip.\u003c\/li\u003e\n\u003cli\u003eBuild for Extra Volume: apply a second coat for bolder drama, allowing a brief moment for the first layer to set.\u003c\/li\u003e\n\u003cli\u003eSeparate and Define: use the brush to gently separate lashes and reach inner and outer corners for precision.\u003c\/li\u003e\n\u003cli\u003eFinish and Set: let the mascara dry fully before blinking to prevent smudges, and enjoy a defined, voluminous look all day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Max Factor Lash Revival\u003c\/h2\u003e \u003cp\u003eIf you want instant lash drama without sacrificing lash health, Lash Revival delivers. The formula pairs powerful volume with conditioning properties, so your lashes look bolder today while evolving toward healthier appearance over time. The precision brush ensures clean, even application that resists clumping, while long-lasting wear keeps your look intact from morning routines to evening events. Ophthalmologist-tested safety and compatibility with sensitive eyes mean it’s comfortable for daily use, and easy removal makes post-day makeup removal effortless. This mascara is engineered for busy lifestyles, travel-ready for on-the-go touch-ups, and designed to reveal lashes that look naturally fuller with every wear.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: Max Factor Lash Revival Volume Boosting Mascara delivers dramatic volume with a lash-loving formula, precise application, and reliable all-day wear. If you’re seeking a single mascara that adds instant fullness, supports lash health over time, and remains comfortable from dawn till dusk, this is the option to reach for first.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712558403915,"sku":"E103099","price":8.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1664725035-68353100.jpg?v=1760755393"},{"product_id":"max-factor-divine-lashes-mascara-8ml-001-rich-black","title":"Max Factor Divine Lashes 8ml - 001 Rich Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Divine Lashes Mascara 8ml – Rich Black (001)\u003c\/h1\u003e \u003cp\u003eDiscover the dramatic power of Max Factor Divine Lashes Mascara in 001 Rich Black. This 8ml tube is engineered to deliver unmistakable volume, length, and definition with a rich, bold black finish that makes lashes pop from every angle. The ultra-soft brush is designed to separate each lash as it coats, preventing clumps while lifting and opening the eye for a wide-awake look. Whether you’re building a natural enhancement or a high-impact, nightclub-worthy fringe, Divine Lashes stays put without smudging, flaking, or fading through daily activities. It’s the perfect daily essential that transitions seamlessly from desk to dinner and beyond.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense Rich Black Color delivers bold, dramatic lashes with a deep, vibrant finish.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting Volume creates thickness and lift that remains all day without weighing lashes down.\u003c\/li\u003e\n\u003cli\u003eClump-Free Formula glides on smoothly for a clean, defined lash line every time.\u003c\/li\u003e\n\u003cli\u003ePrecision Ultra-Soft Brush isolates and coats each lash for flawless separation and coverage.\u003c\/li\u003e\n\u003cli\u003eSmudge-Proof \u0026amp; Flake-Proof wear stands up to humidity, heat, and daily activity with minimal touch-ups.\u003c\/li\u003e\n\u003cli\u003eVersatile for Day or Night looks; from a subtle enhancement to a bold, dramatic fringe with multiple coats.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes. For best results, curl lashes with an eyelash curler before applying mascara.\u003c\/li\u003e\n\u003cli\u003eRemove excess product from the wand to prevent clumping and uneven application.\u003c\/li\u003e\n\u003cli\u003eSweep the wand from the base of lashes to the tips, wiggling as you go to ensure even coating and maximum lift.\u003c\/li\u003e\n\u003cli\u003eBuild additional coats gradually for more volume, allowing each layer to dry slightly before applying the next.\u003c\/li\u003e\n\u003cli\u003eFinish by coating upper lashes and, if desired, lightly apply to lower lashes for balanced definition.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Divine Lashes Mascara\u003c\/h2\u003e\n\u003cp\u003eDivine Lashes combines pigment-rich color with a feather-light feel, giving you intense drama without heaviness. The brush design targets every lash from root to tip, delivering instant lift and separation that opens the eye. The formula is crafted to resist smudging and flaking through long days, making it a trusted option for busy routines, humid climates, or evenings out. The 8ml tube is compact for easy carrying in purses or makeup bags, ensuring you’re ready for a quick touch-up wherever you are. If you value a mascara that delivers consistent, high-impact results with minimal effort, Divine Lashes is tailored for you.\u003c\/p\u003e \u003ch2\u003eWho Is This Ideal For?\u003c\/h2\u003e\n\u003cp\u003e- Lash lovers seeking noticeable length, lift, and definition without clumping\u003c\/p\u003e\n\u003cp\u003e- Those who want a versatile mascara that transitions from office to evening events\u003c\/p\u003e\n\u003cp\u003e- Anyone needing a smudge-proof, reliable wear that lasts from morning coffee to late-night plans\u003c\/p\u003e \u003ch2\u003eClosing Thoughts \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eMax Factor Divine Lashes Mascara 8ml in Rich Black is your go-to for bold, defined lashes with dependable longevity. Key selling points include an intensely pigmented black formula, a precision brush that delivers precise separation, a clump-free glide, and a smudge- and flake-resistant finish. Its eye-opening lift makes everyday eyes visually brighter, while its buildable coverage lets you tailor the look from natural to dramatic with ease. Invest in a mascara that performs as hard as you do and keeps up with your day-to-night routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712552866123,"sku":"E114028","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1731935529-65110700_e53c4b05-ce82-4c32-9c3f-840a6502d666.jpg?v=1760755073"},{"product_id":"max-factor-eyebrow-pencil-with-brush-comb-applicator-001-ebony","title":"Max Factor Eyebrow Pencil With Brush Comb Applicator","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Eyebrow Pencil with Brush Comb Applicator – Ebony 001\u003c\/h1\u003e \u003cp\u003eThe Max Factor Eyebrow Pencil with Brush Comb Applicator is your go-to tool for creating defined, natural-looking brows with effortless ease. This dual-ended design combines a precise pencil for meticulous filling with a built-in brush comb on the opposite side for blending and shaping, giving you a polished brow look that lasts all day. The 001 Ebony shade delivers a rich, deep color that suits dark hair shades, offering bold definition without looking harsh.\u003c\/p\u003e \u003cp\u003eEngineered for everyday use, this pencil is lightweight and compact, making touch-ups a breeze whether you’re at home, at work, or on the go. The pencil’s fine tip enables hair-like strokes for targeted filling and arch enhancement, while the brush comb blends the product into your natural brow hairs to achieve a soft, natural finish. Dermatologically tested for comfort around the delicate eye area, it’s a reliable staple for flawless brows from morning routine to evening out.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eDual-ended design with a precision pencil on one side and a built-in brush comb on the other for shaping and blending\u003c\/li\u003e \u003cli\u003eRich 001 Ebony shade: deep, natural-looking color ideal for dark hair and brows\u003c\/li\u003e \u003cli\u003eFine, precise tip for hair-like strokes and accurate filling of sparse areas\u003c\/li\u003e \u003cli\u003eBrush comb delivers seamless blending and grooming for a natural finish\u003c\/li\u003e \u003cli\u003eLong-lasting wear that holds shape and color throughout the day without dulling or fading\u003c\/li\u003e \u003cli\u003eDermatologically tested for sensitive eye areas, suitable for daily use\u003c\/li\u003e \u003cli\u003eLightweight, compact design that’s easy to carry for quick brow touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eChoosing this Max Factor eyebrow tool means investing in a time-saving, all-in-one solution that eliminates the need for multiple products. The dual-ended design streamlines your routine: you can shape, fill, and blend with a single pencil, reducing makeup application time while maintaining a natural appearance. The Ebony shade is purpose-built for darker brows, providing depth without appearing artificial, so you achieve a bold yet believable look. The built-in brush comb ensures you never leave with harsh lines or uneven color—the brush gently blends product into each brow hair for a cohesive, well-groomed finish. In short, it’s a reliable, travel-friendly staple that supports precise artistry and everyday practicality, backed by dermatological safety for sensitive eye areas.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep Brows: Start with clean, dry brows. Use the brush comb to lift hairs and create a neat base for the pencil\u003c\/li\u003e \u003cli\u003eOutline and Fill: Using the pencil end, outline the bottom and top edges along your natural shape, then fill sparse areas with light, hair-like strokes\u003c\/li\u003e \u003cli\u003eBlend with Brush Comb: Run the built-in brush comb through brows to blend color into your natural hairs for a seamless finish\u003c\/li\u003e \u003cli\u003eDefine Shape: Revisit the arch and tail with additional light strokes to sharpen definition as needed\u003c\/li\u003e \u003cli\u003eOptional Set: Apply a clear brow gel to lock in shape and color for all-day hold\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: If you want defined, natural-looking brows without a lot of effort, the Max Factor Eyebrow Pencil with Brush Comb Applicator – Ebony 001 delivers. It combines precise filling with effortless blending in one sleek tool, making it ideal for beginners and pros alike. Key selling points: dual-ended convenience, rich Ebony shade for depth, hair-like precision, built-in blending brush, long-lasting wear, dermatological safety, and portable design for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53616044474699,"sku":"B188798","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1657309393-64098400.jpg?v=1760751692"},{"product_id":"max-factor-excess-intensity-longwear-eyeliner-01-excessive-gold","title":"Max Factor Excess Intensity Longwear Eyeliner - 01 Excessive Gold","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Excess Intensity Longwear Eyeliner — 01 Excessive Gold\u003c\/h1\u003e \u003cp\u003eElevate your eye makeup with a premium gold statement that stays put from morning glow to evening shine. Max Factor’s Excess Intensity Longwear Eyeliner in 01 Excessive Gold delivers a richly pigmented metallic gold that glides on smoothly, delivering high-impact color without fading or shifting. This longwear formula is designed for versatility—perfect for bold party looks, glam editorial accents, or simply adding a luxe touch to everyday eyes.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVery intense metallic gold shade with luminous payoff that catches the light from every angle.\u003c\/li\u003e \u003cli\u003eLongwear formula crafted to maintain its shape and color through daily activities and photo-ready moments.\u003c\/li\u003e \u003cli\u003eCreamy, comfortable texture that glides on with minimal tugging and blends easily for soft or sharp lines.\u003c\/li\u003e \u003cli\u003ePrecise applicator and balanced hardness allow clean lines for classic definition or dramatic wings.\u003c\/li\u003e \u003cli\u003eVersatile for multiple eye looks—from tightlining to bold, statement liners—without frequent reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a high-impact metallic gold liner that remains true from desk to dance floor. Great for warm skin tones that glow with gold accents, and for makeup lovers who love a festive shimmer to pair with neutrals or jewel tones alike.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply along the upper lash line from the inner corner toward the outer edge for immediate definition.\u003c\/li\u003e \u003cli\u003eFor a thicker line or winged look, gradually build the line while maintaining control at the outer edge.\u003c\/li\u003e \u003cli\u003eUse across the lower lash line for a subtle pop of shimmer or to intensify a completed eye look.\u003c\/li\u003e \u003cli\u003ePair with warm neutrals or jewel tones to maximize the metallic glow; set with a complementary gold or bronze shadow if desired.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose this eyeliner\u003c\/h2\u003e\n\u003cp\u003eThis liner combines Max Factor’s heritage in longwear cosmetics with a bold gold shade designed to elevate any makeup routine. The 01 Excessive Gold tone is a sophisticated metallic that pairs beautifully with both light and deep eye palettes, offering a flexible option for everyday glam or special occasions. The formula emphasizes longevity and color intensity, helping you achieve a crisp, professional-looking line that endures through activities and lighting changes without a lot of maintenance.\u003c\/p\u003e \u003ch2\u003eClosing thoughts and key selling points\u003c\/h2\u003e\n\u003cp\u003eBold gold that stays true from dawn to dusk, backed by Max Factor’s trusted longwear formula. A versatile shade that complements a wide range of skin tones and eye colors, delivering high-impact payoff with minimal effort. Ideal for those who want an instant upgrade to their look without frequent touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53615812018507,"sku":"B95686","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1716120831-63825200.jpg?v=1760747927"},{"product_id":"max-factor-wild-shadow-pencil-040-brazen-gold","title":"Max Factor Wild Shadow Pencil - 040 Brazen Gold","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Wild Shadow Pencil - 040 Brazen Gold\u003c\/h1\u003e \u003cp\u003eStep into a radiant, versatile makeup essential with the Max Factor Wild Shadow Pencil in 040 Brazen Gold. This creamy, metallic pencil delivers a luminous gold wash that can serve as a quick all-over lid color or as a precise liner for defined eyes. The formula glides on smoothly, blends with ease, and transitions from day to night with minimal effort. Brazen Gold flatters a wide range of skin tones, making it a go-to for busy mornings, travel, and makeup lovers who want a high-impact look without a lot of steps.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, warm metallic gold payoff that catches light for an instant glow.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreamy, glide-on texture that minimizes tugging and streaks during application.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual-use formula: great as a lid color or as a precise liner for a defined eye look.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlendable finish that lets you build intensity from sheer to bold with ease.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong-wearing performance designed to stay visible throughout the day on most lids.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePortable, pencil format for quick touch-ups and on-the-go makeup routines.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep your lids with a lightweight primer or a clean base to ensure smooth application and longer wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply Brazen Gold across the entire lid in a single sweep for a fast, radiant wash of color.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor liner looks, trace along the upper lash line and lightly smudge for a soft, smoky edge.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLayer the pencil to deepen the color or create a more defined crease line for added dimension.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTo extend wear, lightly press a matching powder eyeshadow over the pencil's edge and blend as needed.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFinish with mascara and remove with a gentle makeup remover at day’s end.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Max Factor Wild Shadow Pencil in Brazen Gold\u003c\/h2\u003e \u003cp\u003eIf you value convenience without sacrificing impact, this pencil is built for you. The warm metallic shade Brazen Gold brings instant brightness to the eyes and pairs beautifully with other neutrals or deeper tones for a layered look. The creamy texture eliminates the need for brushes in many scenarios, making it ideal for travel, quick auditions, or last-minute beauty fixes. Its dual-use capability saves space in your makeup bag and simplifies routines—you can go from clean, sheer shimmer to a bold, defined line in minutes. The color versatility makes it appropriate for various skin tones and eye colors, helping you achieve polished looks with minimal effort.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e \u003cp\u003eMax Factor Wild Shadow Pencil in 040 Brazen Gold is a practical, high-impact option for anyone who wants a fast, luminous solution for eyes. Key selling points: effortless glide and blendability, versatile lid-and-liner use, radiant metallic finish, compact design for on-the-go touch-ups, and buildable intensity that adapts to your mood and occasion. Embrace a smarter, brighter eye look with less effort and more Glow.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":51678865162571,"sku":"V585549","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1532843959-80151200.jpg?v=1760747640"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-velvet-black-01","title":"Max Factor Masterpiece High Precision Liquid Eyeliner - Velvet Black 01","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner - Velvet Black 01\u003c\/h1\u003e \u003cp\u003eMax Factor Masterpiece High Precision Liquid Eyeliner in Velvet Black 01 elevates eye definition with a true velvet-black payoff and a meticulously crafted paddle-shaped tip that delivers professional-looking lines with ease. This liquid liner is designed for precision from a feather-light lash-line trace to a bold cat-eye, making it a versatile centerpiece in any makeup routine. The formula is long-wearing and smudge-proof, so your eye makeup stays clean and defined from desk to dinner. It is fragrance-free and dermatologically tested, addressing sensitive eyes and contact lens wearers who seek comfort without compromise.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense Velvet Black color: Rich, highly pigmented black that creates bold, defined eyes with one sweep.\u003c\/li\u003e\n\u003cli\u003eUnique Paddle-Shaped Tip: Versatile applicator that enables both ultra-fine lines and thick, dramatic strokes for a range of looks.\u003c\/li\u003e\n\u003cli\u003eSmudge-Proof and Long-Lasting: Formulated to resist smudging, fading, and transferring throughout the day.\u003c\/li\u003e\n\u003cli\u003eQuick-Drying Formula: Dries rapidly to minimize the risk of smearing during application and wear.\u003c\/li\u003e\n\u003cli\u003eEasy to Use: Glides smoothly along the lash line with minimal tugging or skipping, suitable for beginners and pros.\u003c\/li\u003e\n\u003cli\u003eWater-Resistant: Maintains its shape in light moisture, ideal for humid conditions or light sweat.\u003c\/li\u003e\n\u003cli\u003eFragrance-Free and Dermatologically Tested: Safe for sensitive eyes and contact lens wearers, with no added fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use to ensure even color distribution.\u003c\/li\u003e\n\u003cli\u003eUse the thin edge of the paddle tip to create a precise, fine line along the lash line for a natural look.\u003c\/li\u003e\n\u003cli\u003eTurn the paddle to use the flat edge for a bold, thicker line and a dramatic effect.\u003c\/li\u003e\n\u003cli\u003eStart from the inner corner of the eye and glide outward in one smooth motion for clean definition.\u003c\/li\u003e\n\u003cli\u003eAdjust the thickness by varying the angle and pressure of the tip to suit your preferred style.\u003c\/li\u003e\n\u003cli\u003eAllow a few seconds to dry completely before blinking fully to prevent smudging.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThis eyeliner delivers exceptional control with a single tool, letting you craft anything from delicate, precise lines to bold, graphic flicks. The high-pigment velvet-black formula ensures standout definition that lasts, while the quick-dry, smudge-resistant properties reduce routine touch-ups. Its fragrance-free composition and dermatological testing make it a thoughtful choice for sensitive eyes and contact lens wearers. The paddle-tip design supports steady line work for both beginners learning the basics and makeup artists refining a dramatic eye.\u003c\/p\u003e \u003cp\u003eClosing note: With Max Factor Masterpiece High Precision Liquid Eyeliner, you gain a reliable, versatile tool that stays put from morning coffee to evening plans, all while remaining gentle on delicate eyes and free from fragrance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712414716235,"sku":"B117281","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736879944-07184900.jpg?v=1760747444"},{"product_id":"maxfactor-x-2000-calorie-dramatic-volume-mascara-black","title":"Maxfactor X 2000 Calorie Dramatic Volume Mascara - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor X 2000 Calorie Dramatic Volume Mascara – Black\u003c\/h1\u003e \u003cp\u003eStep into bold, iconic lashes with Max Factor X 2000 Calorie Dramatic Volume Mascara in Black. This timeless makeup essential has been a favorite of professional artists for over three decades, delivering three times the volume without sacrificing comfort or lash health. The lightweight, fast-drying formula creates a weightless, clump-free finish that lasts from first application to the end of the day, while the precision brush coats from root to tip to sculpt every lash. With Panthenol to condition and protect, this mascara is designed for length, lift, and lasting wear, making it suitable for sensitive eyes and contact lens wearers alike. Whether you’re crafting everyday definition or a dramatic evening look, this mascara keeps lashes looking full, separated, and effortlessly refined.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThree times the volume from root to tip, while keeping lashes lightweight and comfortable all day\u003c\/li\u003e \u003cli\u003eFast-drying, long-wearing formula that resists smudging and flaking for a crisp, defined finish\u003c\/li\u003e \u003cli\u003eBrush design coats evenly from root to tip for maximum lift and separation, with soft bristles that prevent clumping\u003c\/li\u003e \u003cli\u003ePanthenol-enriched formula to condition lashes during wear, promoting healthier-looking lashes over time\u003c\/li\u003e \u003cli\u003eOphthalmologist tested and suitable for sensitive eyes and contact lens wearers\u003c\/li\u003e \u003cli\u003eEasy to remove with standard makeup remover, avoiding rough rubbing or tugging at lashes\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLook down into a mirror and use the brush to sweep from the roots to the tips with gentle side-to-side motions to build volume\u003c\/li\u003e \u003cli\u003eApply to upper lashes first, then look up and apply to lower lashes for balanced definition\u003c\/li\u003e \u003cli\u003eUse the tip of the brush to coat each lash individually for precise shaping and separation\u003c\/li\u003e \u003cli\u003eWait for the first coat to dry, then apply a second coat to intensify volume while avoiding excess product on the lash line\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Max Factor X 2000 Calorie Dramatic Volume Mascara\u003c\/h2\u003e\n\u003cp\u003eThis mascara isn’t just about bold drama; it delivers dependable performance that fits real-life routines. The threefold volume boost is engineered to create full, fluttery lashes without heaviness, so you can wear it from morning meetings to after-hours events without touch-ups. The lightweight, quick-dry formula minimizes the risk of smudging during long days, while the conditioning Panthenol helps maintain lash health with continued use. The brush design is purpose-built to reach from the base to the tips of every lash, creating uniform length and lift across the entire eye. Professional-endorsed and ophthalmologist-tested, it offers confidence for sensitive eyes and contact lens wearers without sacrificing impact. The mascara cleans away easily, reducing the need for harsh rubbing that can damage lashes. In short, it’s a reliable, all-day performer that blends classic elegance with modern comfort.\u003c\/p\u003e \u003ch2\u003eWho Is This Product Ideal For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a high-impact, dramatic lash look that lasts all day without smudging. Great for: busy professionals who want definied, voluminous lashes from morning through evening; makeup lovers who appreciate a trusted, pro-grade formula; those with sensitive eyes or wearing contact lenses who need a gentle, ophthalmologist-tested option; and anyone seeking that timeless, “little black dress” lash appearance that never goes out of style.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eMax Factor X 2000 Calorie Dramatic Volume Mascara offers a definitive combination of volume, hold, and comfort that elevates your eye look with minimal effort. Key selling points: 3x volume from root to tip with a lightweight, fast-drying formula; smudge- and flake-proof, long-lasting wear; conditioning Panthenol to support lash health; brush design for precise, even coating from base to tip; ophthalmologist-tested for sensitive eyes and contact lens wearers; and easy removal for everyday use. Embrace iconic lashes that stay bold from dawn to dusk with confidence and ease.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712322343243,"sku":"R24030","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1687534686-43642500_c15914f4-96d2-4806-93c7-5a7a8f9ef661.jpg?v=1763951509"},{"product_id":"max-factor-2000-calorie-waterproof-volume-mascara-9ml-black","title":"Max Factor 2000 Calorie Waterproof Volume Mascara 9ml - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor 2000 Calorie Waterproof Volume Mascara – Black\u003c\/h1\u003e \u003cp\u003eMeet Max Factor 2000 Calorie Waterproof Volume Mascara in Black, a powerhouse mascara designed to give you dramatic volume that lasts from morning to night. In a portable 9ml tube, it delivers bold, open-eyed lashes with a waterproof, smudge-proof formula that stands up to sweat, humidity, and tears. Built for everyday wear or special occasions, this mascara combines a precise brush, jet-black pigment, and a lightweight feel to lift and define every lash without weighing them down. It’s also fragrance-free, making it ideal for sensitive eyes and contact lens wearers who want comfort alongside high-impact impact.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eIntense Volume\u003c\/b\u003e Instantly amplifies lashes, delivering up to 300% more volume than bare lashes with a buildable formula and precision brush designed to coat from root to tip without clumping.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eWaterproof and Long-Lasting\u003c\/b\u003e Resists sweat, humidity, and tears so you can rely on your lashes from morning through evening events or workouts.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eSmudge-Proof and Flake-Free\u003c\/b\u003e Formulation stays put all day, keeping your eye makeup looking fresh and clean without annoying smudges or flakes.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003ePrecision Brush\u003c\/b\u003e Engineered to evenly coat each lash from base to tip for maximum impact with minimal clumping and a defined lash line.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eHypoallergenic\u003c\/b\u003e Gentle on sensitive eyes and suitable for contact lens wearers, reducing irritation and ensuring comfortable all-day wear.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eRich Jet-Black Pigment\u003c\/b\u003e Deep, true-black color enhances lash definition and makes eyes appear bigger and more awake.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eLightweight Formula\u003c\/b\u003e Volumizes without weighing lashes down, delivering a dramatic look that still feels comfortable.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eFragrance-Free\u003c\/b\u003e Ideal for sensitive users who prefer unscented beauty products, reducing the risk of irritation around the eye area.\u003c\/li\u003e \u003cli style=\"margin-bottom:32px;\"\u003e\n\u003cb\u003eTravel-Ready Size\u003c\/b\u003e Convenient 9ml tube that fits easily into your makeup bag for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eBegin with clean, dry lashes to ensure maximum adhesion and avoid any clumping.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003ePosition the brush at the base of your lashes and gently wiggle the wand back and forth while sweeping upward to coat from root to tip.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eLayer in additional coats for more volume, allowing each coat to set briefly to maintain a clump-free finish.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eUse the tip of the brush to precisely coat lower lashes and corner lashes for added definition.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eLet the mascara dry completely before applying other eye makeup to prevent transfer or smudges.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:32px;\"\u003eTo remove, use a waterproof eye makeup remover for gentle, effective cleansing without tugging at delicate skin.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Max Factor 2000 Calorie Waterproof Volume Mascara – Black\u003c\/h2\u003e \u003cp\u003eThis mascara is engineered for performance-focused wearers who demand dramatic volume that lasts. The waterproof formula keeps lashes bold through heat, sweat, and tears, while its smudge-proof, flake-free finish ensures a clean look all day. The hypoallergenic, fragrance-free composition is friendly to sensitive eyes and contact lens wearers, and the precision brush makes application effortless with minimal clumping. Plus, the rich jet-black pigment intensifies your gaze, giving you a wide-eyed look that reads as confident and polished in any lighting.\u003c\/p\u003e \u003ch2\u003eClosing Message with Key Selling Points\u003c\/h2\u003e \u003cp\u003eWhen you want lashes that make a statement and stay flawless from early morning meetings to late-night festivities, this mascara is your reliable go-to. Key selling points: dramatic volume up to 300% without weighing lashes down, durable waterproof protection against sweat and humidity, smudge-proof and flake-free wear, fragrance-free and hypoallergenic comfort for sensitive eyes, and a precise brush that delivers even, clump-free coverage with bold, jet-black pigment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":51678859002187,"sku":"R24499","price":11.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1646389651-38866400_84b673ae-7cd7-426c-8440-602a7dd62d37.jpg?v=1763951511"},{"product_id":"max-factor-2000-calorie-curl-addict-volumising-and-curling-mascara-black","title":"Max Factor 2000 Calorie Curl Addict Volumising And Curling Mascara - Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor 2000 Calorie Curl Addict Volumising And Curling Mascara - Black\u003c\/h1\u003e\n\u003cp\u003eUnleash dramatic, long-lasting lashes with Max Factor 2000 Calorie Curl Addict Volumising and Curling Mascara in Black. Engineered to deliver bold volume, precise curl, and deep black definition, this mascara lifts lashes from root to tip and keeps them looking fabulous from morning to night. The thoughtfully designed wand and formula work together to separate each lash, minimize clumps, and resist smudging for eye-catching eyes that stay flawless all day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eVolumising Formula: Provides intense volume that plumps each lash, creating a full-bodied look that reads as dramatic yet controlled.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eCurling Action: Specifically formulated to enhance and hold curls, ensuring your lashes stay lifted and defined from root to tip.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eRich Black Pigmentation: Deep, true-black color delivers bold definition, making lashes appear thicker and more noticeable.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eClump-Free Application: Innovative brush design separates and defines each lash, resulting in a clean, fluttery finish without spidery strands.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-Lasting Wear: Smudge-proof and flake-resistant performance keeps eye makeup intact throughout the day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep Your Lashes: Start with clean, dry lashes. If you want extra lift, use an eyelash curler before applying the mascara.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply Mascara: Position the wand at the base of your lashes and sweep upward in a zig-zag motion to coat evenly from root to tip.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eBuild Volume: For added fullness, apply a second coat while the first layer is still slightly wet, concentrating on the mid-lengths and tips for lengthening effect.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eDefine Lower Lashes: Use the tip of the brush to lightly coat the lower lashes for balanced definition.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFinish Your Look: Allow the product to dry completely before applying other eye makeup for a seamless, polished finish.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Mascara\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePowerful Volumising: The formula is designed to dramatically increase lash volume for a striking, eye-catching look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSuperior Curl Retention: Lashes stay lifted throughout the day, creating a defined, wide-eyed effect without constant readjustment.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eRich Black Definition: Deep pigment provides high-contrast lashes that enhance overall eye makeup and make colors pop.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eEffortless Clump Control: The brush is tailored to separate lashes, delivering a clean, fan-like finish rather than clumps or spider lashes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-Lasting, Smudge-Proof Wear: Engineered to resist transferring or flaking, keeping your look intact from morning meetings to evening plans.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003eMax Factor 2000 Calorie Curl Addict Mascara is ideal for anyone seeking dramatic, curled, and voluminous lashes with bold black definition. It’s especially great for days when you want your eyes to be the focal point—whether at work, on a night out, or in front of the camera—without the worry of smudging or frequent touch-ups.\u003c\/p\u003e \u003cp\u003eClosing note: Embrace a captivating gaze with 2000 Calorie Curl Addict—built to lift, volumize, and define with lasting comfort. Key selling points include the voluminous, curl-holding formula, true-black pigment, clump-free brush design, and durable, smudge-proof wear that keeps your lashes flawless all day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712287510859,"sku":"B164928","price":8.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1662223758-22821400_3e321e0b-ad43-4c91-bf98-bae03a3ab23b.jpg?v=1760736172"},{"product_id":"max-factor-eyebrow-pencil-002-hazel","title":"Max Factor Eyebrow Pencil - 002 Hazel","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Eyebrow Pencil - 002 Hazel\u003c\/h1\u003e \u003cp\u003eMax Factor Eyebrow Pencil in 002 Hazel is a versatile tool designed to define, shape, and fill eyebrows with a natural, hair-like finish. The 002 Hazel shade is tailored for light to medium brown hair, delivering a soft, neutral tone that flatters a broad range of skin tones. Its creamy, blendable formula allows precise control, so you can subtly enhance brows for a barely-there look or layer for more definition. The dual-end design features an integrated spoolie for effortless grooming, ensuring a seamless, polished finish from start to finish. This pencil wears smudge-proof throughout the day and is dermatologically tested to be gentle around the delicate eye area. The slim packaging is ideal for quick touch-ups on the go or travel-friendly routines.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eNatural finish that mirrors the texture and density of real brow hairs\u003c\/li\u003e \u003cli\u003eSmudge-proof formula for long-lasting hold from morning to night\u003c\/li\u003e \u003cli\u003ePrecision tip enables accurate outlining and hair-like strokes\u003c\/li\u003e \u003cli\u003eShade 002 Hazel: soft, neutral brown that complements light to medium brown hair\u003c\/li\u003e \u003cli\u003eDual-end design with an integrated spoolie for grooming and blending\u003c\/li\u003e \u003cli\u003eBlendable and buildable color to customize from subtle to defined\u003c\/li\u003e \u003cli\u003eSlim, portable packaging perfect for travel and pouch touch-ups\u003c\/li\u003e \u003cli\u003eFragrance-free and safe for sensitive eye areas, dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e \u003cp\u003eThis eyebrow pencil is ideal for anyone with light to medium brown hair who wants a natural, everyday brow look. It’s suitable for beginners and pros alike thanks to its forgiving, blendable formula. If you’re aiming to frame your eyes with softly enhanced brows that stay put all day without a heavy or drawn-on appearance, 002 Hazel is a reliable choice.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eDefine the Brow Shape: Outline the bottom and top edges of your brows with light, hair-like strokes following your natural arch.\u003c\/li\u003e \u003cli\u003eFill in Sparsity: Apply soft, feathery strokes to fill in sparse areas and create a fuller look.\u003c\/li\u003e \u003cli\u003eBuild Color Gradually: Layer gradually to achieve more definition without harsh lines.\u003c\/li\u003e \u003cli\u003eBlend with Spoolie Brush: Use the spoolie on the opposite end to blend and soften any harsh edges.\u003c\/li\u003e \u003cli\u003eRefine and Shape: Add targeted strokes along the tail for extra definition if desired.\u003c\/li\u003e \u003cli\u003eSet for Longevity: Optional — finish with a clear brow gel to lock in shape and enhance longevity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePrecision meets natural artistry with a controllable, hair-like stroke\u003c\/li\u003e \u003cli\u003eAll-day hold without smudging or feathering, ideal for busy schedules\u003c\/li\u003e \u003cli\u003eDual-ended design combines shaping, filling, and grooming in one tool\u003c\/li\u003e \u003cli\u003eShade 002 Hazel provides a versatile, soft brown that suits a wide range of complexions\u003c\/li\u003e \u003cli\u003eDermatologically tested and fragrance-free for sensitive eye areas\u003c\/li\u003e \u003cli\u003eTravel-friendly, slim packaging that fits easily in purses and cosmetics bags\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Max Factor Eyebrow Pencil 002 Hazel delivers precise control, a natural-looking finish, and reliable wear for everyday brows. Its blendable formula, dual-ended spoolie, and fragrance-free design make it a practical choice for anyone seeking effortlessly polished brows. Key selling points: accurate, hair-like strokes; long-lasting, smudge-proof wear; easy grooming with the built-in spoolie; flattering shade for light–to–medium brown hair; and a compact, travel-ready design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712285905227,"sku":"B188800","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736464912-91025000_03233510-4392-4ad8-b4ec-9c64d314b352.jpg?v=1760736286"},{"product_id":"max-factor-revial-densifying-brown-mascara-005-black-brown","title":"Max Factor Revial Densifying Brown Mascara - 005 Black Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Revival Densifying Brown Mascara - 005 Black Brown\u003c\/h1\u003e \u003cp\u003eMax Factor Revival Densifying Brown Mascara in 005 Black Brown is a multi-benefit mascara designed to deliver instant volume, definition, and a naturally fuller look. The rich black-brown shade provides subtle, everyday definition that complements dark brown hair and eyes without overpowering them. The formula is crafted with lash-loving ingredients that condition and nourish lashes over time, helping to reduce breakage and support healthier-looking lashes with each wear. A precisely designed brush coats every lash from root to tip, lifting and fanning them for a polished, eye-brightening effect. This mascara is built for all-day wear with a smudge-proof, flake-free finish that remains curled, separated, and beautifully defined from morning to night.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eVolumizing and densifying effect: instantly adds thickness and body to lashes for a fuller, more open-eyed look without heavy clumping.\u003c\/li\u003e \u003cli\u003eRich black-brown shade: a softer, natural definition that suits deeper hair tones and lighter skin tones alike, ideal for everyday makeup or professional looks.\u003c\/li\u003e \u003cli\u003eLash-loving ingredients: conditioning components that help nourish and support lash health over time, contributing to stronger-looking lashes with continued use.\u003c\/li\u003e \u003cli\u003ePrecise brush design: engineered to grab each lash from base to tip, delivering even application and a fanned-out, lifted silhouette.\u003c\/li\u003e \u003cli\u003eLong-lasting, smudge-proof wear: stays put throughout the day, maintaining lift, separation, and volume without flaking.\u003c\/li\u003e \u003cli\u003eLow-maintenance removal: compatible with a gentle oil-based eye makeup remover for easy, thorough removal without tugging at lashes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart at the base: place the wand at the lash line and gently position it at the roots of your upper lashes.\u003c\/li\u003e \u003cli\u003eWiggle and sweep: move the wand back and forth at the base, then sweep upward to coat each lash evenly and prevent clumping.\u003c\/li\u003e \u003cli\u003eBuild for volume: apply additional coats to increase intensity, allowing each coat to dry briefly before applying the next.\u003c\/li\u003e \u003cli\u003eUse the tip for lower lashes: flip the brush tip to define and separate lower lashes for a polished finish.\u003c\/li\u003e \u003cli\u003eCurl for extra lift (optional): if you prefer more curl, curl lashes before applying the mascara for enhanced lift and openness.\u003c\/li\u003e \u003cli\u003eRemove with eye makeup remover: finish with a gentle, oil-based remover to fully erase the mascara without tugging on the delicate lash area.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Mascara\u003c\/h2\u003e \u003cp\u003eChoose Max Factor Revival Densifying Brown Mascara for a refined, natural-looking enhancement that respects your lashes while delivering noticeable volume and definition. The 005 Black Brown shade offers a sophisticated balance between depth and softness, making it versatile for everyday wear, work, or social occasions. The lash-conditioning formula supports healthier-looking lashes over time, while the precise brush guarantees a lifted, fanned-out effect without spidery clumps. With all-day transfer resistance and a reliable removal routine, this mascara is a dependable staple for anyone seeking a denser, more defined lash line that still looks effortlessly natural.\u003c\/p\u003e \u003ch2\u003eWho It’s For\u003c\/h2\u003e \u003cp\u003eThis mascara is ideal for anyone who wants a soft, natural-looking enhancement to their lashes—especially those with dark brown hair or eyes who prefer a subtler definition over a stark black look. It’s well-suited for daily wear, professional environments, or occasions where you want lasting lash impact without dramatic heaviness. If you appreciate a mascara that conditions while it colors, and value precise, lift-focused brush performance, this formula delivers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e For a dependable, everyday lash upgrade that blends seamlessly with natural features, Max Factor Revival Densifying Brown Mascara in 005 Black Brown offers instant volume, nourished-looking lashes, and a refined finish that lasts all day. Key selling points: soft yet noticeable volume, natural black-brown shade, lash-conditioning benefits, precise lift with each stroke, long-wear comfort, and easy removal.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50096844996939,"sku":"MAX914995","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1717775785-89455800_11182fa0-02d6-4838-92d4-cd58a2590535.jpg?v=1763950338"},{"product_id":"max-factor-brow-revival-brow-mascara-4-5ml-003-brown","title":"Max Factor Brow Revival Brow Mascara 4.5ml - 003 Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Brow Revival Brow Mascara 003 Brown (4.5ml) – Brow Tint, Shape \u0026amp; Nourish\u003c\/h1\u003e \u003cp\u003eMeet the Max Factor Brow Revival Brow Mascara, a versatile makeup essential designed to tint, shape, and revitalize your brows in a single stroke. The 4.5ml tube in shade 003 Brown is tailored for medium to dark brow colors, delivering a natural, well-groomed look with depth and dimension. Beyond color, this formula conditions the brow hairs, helping them feel stronger and look fuller over time while keeping brows neat from morning to night.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eTint and Shape:\u003c\/b\u003e effortless, buildable color that defines brows with a natural finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eRevitalizing Formula:\u003c\/b\u003e conditioning ingredients nourish brows, promoting a healthier, fuller appearance over time.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting Wear:\u003c\/b\u003e reliable hold that stays in place without flaking or fading throughout the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e003 Brown Shade:\u003c\/b\u003e rich, natural brown designed for medium-to-dark hair tones to add depth without looking harsh.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecision Applicator:\u003c\/b\u003e a fine brush that distributes product evenly and helps define each brow hair with control.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuildable Coverage:\u003c\/b\u003e layer the product for a sheer tint or a more defined, bolder brow as needed.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDaily Convenience:\u003c\/b\u003e quick, no-fuss brow grooming that complements makeup routines and travel on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy This Brow Mascara Stands Out\u003c\/h2\u003e\n\u003cp\u003eMax Factor’s Brow Revival Brow Mascara goes beyond adding color. The conditioning formula helps support brow health, while the precise brush allows for targeted application—so you can sculpt a natural arch or a more defined look without needing additional products. The 003 Brown shade is specifically chosen to harmonize with medium-to-dark hair colors, ensuring your brows look fuller and more dimensional rather than flat. The result is a polished, everyday brow that requires minimal effort but delivers noticeable enhancement—ideal for busy mornings, quick touch-ups, or makeup artists seeking dependable, repeatable results.\u003c\/p\u003e \u003ch2\u003eWho Is This For\u003c\/h2\u003e\n\u003cp\u003eThis product is ideal for anyone seeking convenient brow grooming with a touch of color. It suits those who want to avoid multi-step routines and prefer a natural-looking tint that fills sparse areas while shaping the brow. It’s perfect for daily wear, travel-friendly for on-the-go touch-ups, and suitable for users aiming to streamline their makeup routine with a single, multifunctional product.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrepare Your Brows: Ensure your brows are clean and free from makeup or residue.\u003c\/li\u003e \u003cli\u003eApply Mascara: Using the precision brush, apply Max Factor Brow Revival Brow Mascara to your brows, starting from the inner corner and working outward.\u003c\/li\u003e \u003cli\u003eShape and Define: Brush the product through your brows in the direction of hair growth for a natural finish.\u003c\/li\u003e \u003cli\u003eBuild Intensity: Add additional layers for more tint or definition if desired.\u003c\/li\u003e \u003cli\u003eFinish: Allow the mascara to dry and set. For a fuller look, comb through brows to distribute the product evenly.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Brow Mascara\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eAll-in-one brow enhancement — color, shape, and conditioning in a single step.\u003c\/li\u003e \u003cli\u003eShade accuracy with 003 Brown for a natural, dimensional look on medium-to-dark brows.\u003c\/li\u003e \u003cli\u003eControlled application thanks to a precision applicator that minimizes clumping.\u003c\/li\u003e \u003cli\u003eLong-wearing formula designed to maintain color and shape throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e If you value a quick, reliable brow routine, this Max Factor Brow Revival Brow Mascara delivers subtle tint, defined shape, and nourishing care in one compact product. The buildable coverage means you can tailor your brows from barely-there enhancement to a more pronounced brow, making it a versatile staple for everyday wear and on-the-go touch-ups.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eKey selling points:\u003c\/em\u003e buildable tint, conditioning formula, precision applicator, long-lasting hold, shade 003 Brown for natural depth, travel-friendly 4.5ml tube.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":51542804922699,"sku":"MAX914896","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1726181921-69744900_2ac89ed5-b0ee-4799-9e02-c3fd7401a400.jpg?v=1763950628"},{"product_id":"max-factor-colour-xpert-liquid-eyeliner-01-deep-black","title":"Max Factor Colour Xpert Liquid Eyeliner - 01 Deep Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Colour Xpert Liquid Eyeliner – 01 Deep Black\u003c\/h1\u003e \u003cp\u003eExperience razor-sharp definition and all-day intensity with the Max Factor Colour Xpert Liquid Eyeliner in 01 Deep Black. This high-precision liner delivers a saturated, deep-black color in a single stroke, making it easy to achieve everything from ultra-fine lines to dramatic winged effects. The fine-tipped applicator transports pigment with exceptional control, allowing you to craft precise lines, winged cat-eyes, or tightlining looks. The formula is smudge-proof and water-resistant, designed to stay put through humidity, workouts, and busy days, while drying quickly to prevent transfer. Dermatologically and ophthalmologically tested, it’s suitable for sensitive eyes and contact lens wearers. A travel-friendly, compact design ensures you can touch up anywhere, anytime.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eIntense Deep Black pigmentation provides rich, bold color in a single stroke for a striking eye look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFine-Tipped Applicator delivers pinpoint precision, allowing ultra-thin lines or bold, winged shapes with ease.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSmudge-Proof and Water-Resistant formula is engineered to stay in place all day, resisting smudging and fading even in humid conditions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eQuick-Drying technology minimizes the risk of accidental transfer and prevents movement while you apply other eye makeup.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-Lasting Wear up to 12 hours keeps your eye makeup looking fresh from morning to night.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eBuildable Coverage lets you layer from a subtle line to a dramatic stroke without clumping or dragging.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSuitable for Sensitive Eyes, dermatologically and ophthalmologically tested for safer daily use by those with sensitive eyes or contact lenses.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eTravel-Friendly Design, compact and lightweight for easy carry in a makeup bag or purse for quick touch-ups.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eShake the bottle well before use to ensure even pigment distribution.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStarting at the inner corner of your eye, place the fine-tipped applicator close to your lash line and draw a thin, precise line outward along your natural eye shape.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor a subtler look, keep your line close to the lash line and gradually extend toward the outer corner.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTo create a winged eyeliner, extend the line slightly past the outer corner and angle it upward to form a clean wing.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf you want bolder definition, apply a second pass to build up the intensity, allowing a few seconds to dry between layers.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAllow the product to dry completely before blinking or applying additional eye makeup to avoid smudging.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemove with a gentle eye makeup remover at the end of the day for a clean, easy take-off without tugging at delicate eye skin.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cp\u003eThe Colour Xpert Liquid Eyeliner combines professional-grade precision with long-lasting color. The fine-tipped applicator provides unprecedented control for both novice and experienced users, enabling clean lines and sharp wings with minimal effort. The intensely pigmented, deep-black formula ensures your look remains vibrant throughout the day, reducing the need for frequent touch-ups. Built for real-life conditions, its smudge-proof and water-resistant properties stand up to humidity, heat, and light sweat, making it a reliable choice for daily wear or special occasions. Quick-drying action minimizes transfer and ensures a neat finish, while the 12-hour wear time keeps your eyes looking defined from first light to late evening. Safe for sensitive eyes and contact lens wearers, this liner is a practical, travel-friendly addition to any makeup routine, offering versatility from tightlining to bold cat-eyes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Max Factor Colour Xpert Liquid Eyeliner in 01 Deep Black is your go-to for precise, dramatic definition that lasts. Key selling points: ultra-precise fine tip, single-stroke deep-black pigment, smudge-proof and water-resistant formula, quick-drying for clean results, long-lasting up to 12 hours, buildable coverage for versatility, dermatologist and ophthalmologist tested for sensitive eyes, and a compact design ideal for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964224913739,"sku":"B121","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736372674-49061200.jpg?v=1763948706"},{"product_id":"max-factor-real-brow-1-7g","title":"Max Factor Real Brow 1.7G","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Real Brow 1.7G — Define, Fill \u0026amp; Set Your Brows with a Natural Finish\u003c\/h1\u003e \u003cp\u003eMax Factor Real Brow 1.7G is a compact brow gel-filler designed to shape, tint, and hold brows with a natural, hair-like finish. In a portable 1.7g tube, this product delivers quick color, precise definition, and a flexible hold that lasts through daily activities—from office days to evenings out—without looking heavy or mask-like.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuildable color with a natural, hair-like finish that mimics real brows.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, creamy gel formula that dries to a flexible hold for all-day wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIntegrated spoolie brush for precise shaping, even distribution, and effortless grooming.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 1.7g packaging designed for travel, purse touch-ups, and on-the-go routines.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWorks across a range of brow tones, delivering subtle to fuller-looking brows without over-coloring.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003ePerfect for anyone who wants instantly defined brows with a natural look. Ideal for sparse or uneven brows, quick morning routines, and makeup lovers seeking a streamlined solution that replaces multiple steps. Suitable for all skin tones and brow colors, and pairs well with other Max Factor brow products to customize intensity.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOpen the tube and use the built-in spoolie to comb brows upward and outward, coating hairs from root to tip.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a light, everyday vibe, apply a single thin coat and brush through in the direction of hair growth.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTo build fullness or define the tail, apply in thin layers, focusing on sparse areas and shaping as you go.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish by brushing the brows up, then outward to set and blend for a soft, natural look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Max Factor Real Brow 1.7G\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eColor designed to mimic real brow hairs with natural density and subtle shading for a believable finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFlexible hold that keeps brows looking polished without stiffness or flaking.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTravel-friendly 1.7g tube that fits easily into bags for quick touch-ups anytime, anywhere.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight formula that feels comfortable on the skin and eye area during prolonged wear.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eQuick-drying, blendable texture that builds from a discreet enhancement to more defined brows as needed.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: Ready to elevate your brow game? Max Factor Real Brow 1.7G delivers effortless definition, natural color, and all-day wear in a compact, portable package. Key selling points: portable 1.7g design, buildable color for tailored intensity, natural-looking finish, quick-dry formula for a no-fuss routine, and an integrated spoolie for precise shaping—perfect for busy mornings and on-the-go lifestyles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964382593355,"sku":"E97701","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1620045168-85718000.jpg?v=1763948927"},{"product_id":"max-factor-lash-revival-mascara-11ml-003-extreme-black","title":"Max Factor Lash Revival Mascara 11ml - 003 Extreme Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lash Revival Mascara 11ml - 003 Extreme Black\u003c\/h1\u003e \u003cp\u003eDiscover a mascara that not only delivers dramatic, runway-worthy lashes but also nourishes as you wear. Max Factor Lash Revival Mascara in 003 Extreme Black blends extreme pigment with a fortifying formula to lift, lengthen, and define every lash. The result is a bold, all-day look that stays perfectly separated and clump-free from morning tea to late-night photos. Enriched with bamboo extract, this mascara works to strengthen and condition lashes over time while the precision brush coats each lash from root to tip for maximum impact.\u003c\/p\u003e \u003cp\u003eWhether you’re preparing for a close-up, a night out, or simply want a more defined daily lash, this mascara is designed for anyone who craves volume without compromise. It’s particularly suited for those with sparse lashes who want visible length and a deep, true-black finish, plus a long-lasting wear that resists smudges and flakes throughout the day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eExtreme Black Pigment:\u003c\/b\u003e Delivers a deep, dramatic black that makes lashes stand out in any lighting.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVolume \u0026amp; Length:\u003c\/b\u003e Amplifies fullness while extending lash length for a striking, eye-opening look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFortifying Bamboo Extract:\u003c\/b\u003e Nourishes and helps strengthen lashes over time, reducing breakage with regular use.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClump-Free Application:\u003c\/b\u003e Smooth, seamless texture that prevents clumping for a polished finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecision Brush:\u003c\/b\u003e Designed to coat every lash from base to tip, including hard-to-reach corners, for thorough coverage.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAll-Day Wear:\u003c\/b\u003e Long-lasting formula resists smudging, flaking, and fading, keeping your lashes bold from morning to night.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e11ml Size:\u003c\/b\u003e Generous tube provides substantial use, making it a dependable everyday staple or a travel-friendly option.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Max Factor Lash Revival Mascara?\u003c\/h2\u003e \u003cp\u003eChoosing Lash Revival means opting for a lash Maximizer that goes beyond appearance. The formula is engineered to lift and coat every lash with an intensely black pigment while delivering nourishment through bamboo extract. The result is a dramatic, defined lash line that remains smudge-proof and flake-resistant all day, without sacrificing lash health. Whether you’re aiming for a polished daytime look or a high-drama evening statement, this mascara adapts to your mood while maintaining comfort and control through its precision brush and smooth texture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIdeal for:\u003c\/b\u003e anyone seeking significant volume and length with a bold, dark finish; those who wear contact lenses or have sensitive eyes (tested to minimize irritation); daily wearers who still want a standout look for evenings; makeup lovers who value lash conditioning as part of their routine; anyone looking for long-lasting, non-flaking performance that remains beautiful after hours of wear.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFragrance notes:\u003c\/b\u003e Not applicable, as this is a cosmetic product designed for lash application rather than scent delivery.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart at the base of the lashes with the wand, then gently wiggle and sweep upward to lift and separate.\u003c\/li\u003e \u003cli\u003eApply additional coats if you want more intensity, allowing a brief moment for each coat to set before adding the next.\u003c\/li\u003e \u003cli\u003eUse the tip of the wand to lightly coat the outer corners or lower lashes for added definition.\u003c\/li\u003e \u003cli\u003eFinish with a final once-over to ensure even coverage and to smooth any slight clumping before it sets.\u003c\/li\u003e \u003cli\u003eRemove gently with your preferred makeup remover, avoiding tugging at the delicate lash line.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn daily use, consider pairing Lash Revival with a lash-curler for an extra lift before application, or pairing it with a separate coating of a clear mascara on non-voluminous days to maintain separation and shape.\u003c\/p\u003e \u003cp\u003eClosing thoughts: Max Factor Lash Revival Mascara 11ml in 003 Extreme Black is a standout choice for creating bold, dramatic lashes with long-lasting wear. Its nourishing bamboo-enriched formula supports lash health, while the precise brush and deep pigment deliver a high-impact finish that stays vibrant from desk to date night. A reliable addition to any makeup routine that values both performance and lash conditioning.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e intensely black, high-volume look; conditioning bamboo extract for healthier lashes; smudge-proof, flake-resistant all-day wear; precise brush for full lash coverage; 11ml tube designed for long-lasting use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964406350155,"sku":"E103319","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1655213693-66015700.png?v=1763948958"},{"product_id":"max-factor-eyebrow-pencil-real-brow-fill-shape-05-black-brown","title":"Max Factor Eyebrow Pencil Real Brow Fill \u0026 Shape - 05 Black Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Eyebrow Pencil Real Brow Fill \u0026amp; Shape - 05 Black Brown\u003c\/h1\u003e \u003cp\u003eMeet Max Factor Real Brow Fill \u0026amp; Shape, a precision eyebrow pencil designed to help you fill sparse areas and sculpt a natural-looking brow with effortless control. The versatile 05 Black Brown shade sits between cool and warm tones, making it a reliable match for a wide range of brunette hair colors. This pencil is crafted to deliver definition without heavy makeup lines, so your brows look like your own—just a little bolder.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrecise, easy-to-control pencil for hair-like strokes that mimic natural brows.\u003c\/li\u003e\n\u003cli\u003eAdjust the intensity from soft to defined with subtle pressure for a customized look.\u003c\/li\u003e\n\u003cli\u003eShade 05 Black Brown offers a balanced brunette tone that blends with most brown hair colors.\u003c\/li\u003e\n\u003cli\u003eLong-wearing, pigment-rich formula designed to maintain shape and color through the day.\u003c\/li\u003e\n\u003cli\u003eCompact, travel-friendly design makes touch-ups on the go quick and convenient.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOutline the brows along their natural shape to define the starting point, arch, and tail.\u003c\/li\u003e\n\u003cli\u003eFill sparse areas with short, hair-like strokes to build natural density.\u003c\/li\u003e\n\u003cli\u003eLightly blend the edges to soften lines and achieve a seamless transition with your existing brow hair.\u003c\/li\u003e\n\u003cli\u003eFinish by brushing through the brows to blend color and set the shape for a polished look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Max Factor Real Brow Fill \u0026amp; Shape\u003c\/h2\u003e\n\u003cp\u003eThis eyebrow pencil is engineered to deliver precise control and a natural finish without harsh lines. The 05 Black Brown shade is specially chosen to complement a broad range of brunettes, from ash to chestnut tones, ensuring a harmonious brow that aligns with your hair color. The formula is forgiving—you can layer color for more definition or apply light strokes for a barely-there enhancement, making it suitable for both daily wear and more dramatic evening looks. Its compact design ensures you can keep your brows looking defined wherever you are, without sacrificing comfort or practicality.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Elevate your brow game with a tool that blends artistry with everyday practicality. Key selling points: precise, hair-like strokes; a versatile brunette shade; long-wearing color that stays put; compact and travel-ready packaging; quick, damage-free application that builds from natural to bold with ease.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964955115851,"sku":"RIM448047","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1720363587-52344200.jpg?v=1763949910"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-1ml-15-charcoal","title":"Max Factor Masterpiece High Precision Liquid Eyeliner 1ml - 15 Charcoal","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner 1ml – 15 Charcoal\u003c\/h1\u003e\n\u003cp\u003eTake control of your eye makeup with a precise, liquid liner designed for both beginners and professionals. The Max Factor Masterpiece High Precision Liquid Eyeliner features a unique dual-shaped tip that switches from a flat edge for bold, dramatic lines to a slender point for ultra-fine detailing. The rich charcoal shade delivers deep definition that reads softer than true black, making everyday looks and smokey finishes achievable with ease. A compact 1ml tube keeps you ready for travel, touch-ups, and on-the-go glam.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-precision dual-shaped applicator for versatile lines—from sharp, thin strokes to bold, wide swipes.\u003c\/li\u003e\n\u003cli\u003eSmooth, quick-dry liquid formula for clean, controlled application with minimal smudging.\u003c\/li\u003e\n\u003cli\u003eRich charcoal shade offers softer definition with high colour payoff that suits most eye colors and skin tones.\u003c\/li\u003e\n\u003cli\u003eSmudge-resistant and long-lasting wear that stays put through daily activities and nights out.\u003c\/li\u003e\n\u003cli\u003eIdeal for both beginners and makeup professionals thanks to intuitive control and predictable results.\u003c\/li\u003e\n\u003cli\u003eCompact 1ml size is travel-friendly and easy to carry in any makeup bag or clutch.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake the liner gently before applying to ensure pigment is well mixed and ready for a smooth flow.\u003c\/li\u003e\n\u003cli\u003eUse the flat edge for thicker lines and the thin edge for precise detailing; switch as your look requires.\u003c\/li\u003e\n\u003cli\u003eGently glide along the lash line from inner corner to outer corner with steady, even strokes.\u003c\/li\u003e\n\u003cli\u003eAllow the formula to dry for a few seconds before blinking to minimize transfer.\u003c\/li\u003e\n\u003cli\u003eBuild intensity by layering thin applications until you reach the desired charcoal finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy Max Factor Masterpiece Eyeliner\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-level precision with a dual-tip that adapts to every look, from subtle definition to dramatic graphic lines.\u003c\/li\u003e\n\u003cli\u003eCharcoal shade that flatters most eye colors and skin tones—defines without the harshness of pure black.\u003c\/li\u003e\n\u003cli\u003eLong-wear, smudge-resistant formula designed to survive busy days and nights out without frequent touch-ups.\u003c\/li\u003e\n\u003cli\u003eUser-friendly for beginners yet reliable enough for pros who demand consistency in every stroke.\u003c\/li\u003e\n\u003cli\u003eCompact 1ml tube lets you carry exacting precision wherever you go, without weighing you down.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e When you want a clean, confident eye with controllable intensity, this liner delivers. The dual-tip design provides instant versatility, the charcoal tone offers a softer but still striking definition, and the quick-dry, smudge-resistant formula keeps your look crisp from day to night. Upgrade your eyeliner routine with Max Factor Masterpiece for reliable, studio-grade control in a pocket-sized tube.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965440606539,"sku":"MAX903963","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1763057912-59692400.jpg?v=1763950806"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-1ml-35-deep-sea","title":"Max Factor Masterpiece High Precision Liquid Eyeliner 1ml - 35 Deep Sea","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner 1ml - 35 Deep Sea\u003c\/h1\u003e \u003cp\u003eDiscover the Max Factor Masterpiece High Precision Liquid Eyeliner in Deep Sea, a luxe navy shade designed to define and elevate every eye look. This 1 ml formula blends a high-pigment liquid with an innovative paddle tip, giving you razor-sharp control for ultra-thin lines or bold, dramatic strokes. The Deep Sea navy adds a modern twist to classic liner, enhancing eye color without overpowering it. With a smudge-proof, quick-drying formula that stays put from day to night, this eyeliner is engineered for comfort, precision, and long-lasting wear. Dermatologically and ophthalmologically tested, it’s suitable for sensitive eyes and contact lens wearers, making it a reliable choice for daily use or special occasions.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eDual-sided paddle tip for precise, versatile application — thin lines for definition or thick strokes for bold looks.\u003c\/li\u003e \u003cli\u003eIntense Deep Sea shade, a rich navy that complements all eye colors and skin tones.\u003c\/li\u003e \u003cli\u003eSmudge-proof and long-lasting formula that stays intact without fading or transferring.\u003c\/li\u003e \u003cli\u003eQuick-drying, high-pigment liquid texture ensures smooth, controlled application every time.\u003c\/li\u003e \u003cli\u003eDermatologically and ophthalmologically tested, suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e \u003cli\u003eDesigned by Max Factor, a trusted name in professional beauty known for innovation and performance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eShake gently before use to ensure even pigment distribution.\u003c\/li\u003e \u003cli\u003eUse the flat side of the paddle tip for thick, bold lines or the edge for ultra-thin, precise strokes.\u003c\/li\u003e \u003cli\u003eStart from the inner corner of the eyelid and glide outward in a smooth motion.\u003c\/li\u003e \u003cli\u003eAllow to dry for a few seconds for a smudge-free, lasting finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e \u003cp\u003eThe Masterpiece High Precision Liquid Eyeliner delivers professional-grade control in a sleek, travel-friendly 1 ml tube. Its dual-sided paddle tip provides total flexibility to create everything from a subtle lash line to a striking wing, while the Deep Sea navy shade adds contemporary sophistication without the harshness of pure black. The formula is long-wearing and smudge-proof, designed to endure busy mornings, events, and nights out with consistent, clean definition. Dermatologist and eye-care tested, it’s gentle on sensitive eyes and suitable for contact lens wearers, offering confidence in daily use. With Max Factor’s legacy of performance-forward makeup tools, you gain a reliable, high-precision liner that effortlessly elevates your eye makeup routine.\u003c\/p\u003e \u003cp\u003eClosing: Elevate your look with the Deep Sea liner—precision tip, lasting performance, and a refined navy hue that flatters every eye. Key selling points: precise control with a versatile paddle tip, long-wear and smudge-proof formula, sophisticated Deep Sea navy, gentle for sensitive eyes, trusted Max Factor quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965440737611,"sku":"MAX128552","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1761175734-06659100.jpg?v=1763950806"},{"product_id":"max-factor-khol-kajal-liner-automatic-pencil-003-beige","title":"Max Factor Khol Kajal Liner Automatic Pencil - 003 Beige","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Khol Kajal Liner Automatic Pencil - 003 Beige\u003c\/h1\u003e \u003cp\u003eThe Max Factor Khol Kajal Liner Automatic Pencil in 003 Beige is a sophisticated nude-beige eyeliner designed to brighten and open the eye with effortless, everyday ease. This twist-up automatic pencil delivers a creamy, easy-glide khol texture that requires no sharpening, making it a reliable addition to any makeup routine. The 003 Beige shade is ideal for lifting the eye area, softening redness, and providing a natural base for other eye makeup.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTwist-up automatic pencil for mess-free, precise application without a sharpener.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCreamy khol formula that glides on smoothly to deposit a soft, opaque beige line.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBeige shade brightens the eyes, lightens the lash line, and visually widens the whites for a refreshed look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-wearing and smudge-resistant finish designed to stay put from morning to night.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVersatile usage: ideal for waterline, lower lash line, inner corners, and as a base under powders to enhance color payoff and longevity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGentle, comfortable texture that glides effortlessly and removes cleanly with standard makeup remover.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003ePerfect for anyone seeking a quick eye-brightening effect with minimal effort. It’s especially handy for those who want a reliable nude\/beige option to open the eyes, blendable for soft day looks, or as a base to extend bold eyeshadows. Suitable for everyday wear, busy mornings, and travel-friendly routines.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently twist up a small amount and apply a thin line along the upper lash line for instant definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSwipe the beige shade along the inner waterline to brighten and visually widen the eyes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSmudge the edge with a fingertip or brush for a soft, diffused look, then layer with eyeshadow if desired.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse as a base by applying on the lid before powder shadows to help colors pop and improve longevity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRemove with your regular makeup remover at night to keep the delicate eye area comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Max Factor Khol Kajal Liner Automatic Pencil - 003 Beige\u003c\/h2\u003e\n\u003cp\u003eThis pencil offers a practical, high-impact nude-beige solution that brightens without altering natural eye color. The automatic twist-up design eliminates sharpening, saving time and reducing waste. A versatile tool, it functions as a precise upper-lash liner, a waterline brightener, and a steadfast base for other eye products. The soft, creamy formula delivers smooth, blendable color that lasts through daily activities and can be removed easily at day’s end. For anyone who wants a reliable, travel-friendly beige eyeliner that enhances eyes with minimal effort, this is a standout choice.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: Elevate your eye makeup with a dependable beige kajal that delivers instant brightness, effortless application, and versatile usage in one sleek pencil. Key selling points: twist-up convenience, nude-beige brightness, multi-use functionality, and long-wear performance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":56377877987659,"sku":"B164934","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736461437-75656700.jpg?v=1769302626"},{"product_id":"max-factor-wild-shadow-eyeshadow-pot-4g-ferocious-black-10","title":"Max Factor Wild Shadow Eyeshadow Pot 4G - Ferocious Black 10","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Wild Shadow Eyeshadow Pot 4G - Ferocious Black 10\u003c\/h1\u003e \u003cp\u003eMeet Ferocious Black 10 from Max Factor’s Wild Shadow collection—a compact 4g pot that delivers a bold, depth-filled black with a pliant, versatile formula. The powder glides on smoothly, delivering rich color in a single swipe and building easily for a deeper, smokier look. Whether you’re crafting a sultry evening eye or a clean, everyday lash line, this pot is designed for quick, precise application and effortless blending.\u003c\/p\u003e \u003ch2\u003eDetailed Description\u003c\/h2\u003e\n\u003cp\u003eMax Factor’s Wild Shadow Pot is engineered for professionals and makeup lovers alike who want dependable, long-lasting color without a heavy or patchy finish. The texture is finely milled to reduce fallout while delivering intense pigment that adheres well to primed skin. The Ferocious Black shade reads as a true, deep black with subtle depth and intensity that reads as chic and modern on a range of skin tones. The compact pot is ideal for patch-free packing in a makeup bag or travel kit, so you can switch up your look from day to night wherever you go.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeep, true-black shade with strong pigment payoff in a single pass\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVelvety, finely milled powder designed for seamless blending and controlled layering\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuildable color—from sheer definition to opaque, smoky intensity\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-wearing formula that stays true with minimal fading through the day\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVersatile use: lid color, crease definition, or an intensified liner when used wet\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 4g pot with secure cap for on-the-go touch-ups\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompatible with both dry brushes for soft looks and damp brushes for sharper lines\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDesigned to pair beautifully with other shades in the Wild Shadow range for creative combos\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSweep the Ferocious Black 10 across the lid with a fluffy brush for instant definition\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLayer in thin applications to build intensity without creasing or patchiness\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse a damp angled brush to apply along the upper and lower lash lines for a defined, smokier look\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlend edges with a clean, soft brush to avoid harsh lines and create a seamless gradient\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePair with lighter shades in the same collection to create dimension on the crease and outer corner\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Palette\u003c\/h2\u003e\n\u003cp\u003eFerocious Black 10 is more than a color—it's a reliable tool for controlling drama with precision. The silky texture makes it easy to layer and blend, so you’re not stuck with a heavy, chalky finish. Its versatility means you can use it as a bold lid shade, a soft smoke around the crease, or a precise liner when you need a defined edge. The compact design is ideal for travel, quick daily touch-ups, and makeup artists who need dependable performance without sacrificing portability.\u003c\/p\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cp\u003eChoosing Max Factor Wild Shadow Pot 4G in Ferocious Black 10 gives you a high-pigment, long-lasting black that remains flexible for a range of looks—from office-appropriate definition to late-night drama. Its buildable formula reduces fall-out and allows for precise manipulation, so you can craft a look that’s as subtle or as bold as you want. The compact pot is easy to carry, and its compatibility with both dry and wet application means you can tailor its intensity to any occasion.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing Message\u003c\/strong\u003e: Elevate your eye artistry with Ferocious Black 10. Key selling points: precise single-swipe payoff, buildable depth for day-to-night versatility, smooth blendability to minimize fallout, and travel-friendly packaging designed for busy lifestyles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":56377885196619,"sku":"MAX076316","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767913395-63574100.jpg?v=1769302683"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/max-factor-eye-makeup.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}