{"title":"Max Factor Eyeliner","description":null,"products":[{"product_id":"max-factor-kohl-eyeliner-pencil-020-black","title":"Max Factor Kohl Eyeliner Pencil - 020 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Kohl Eyeliner Pencil - 020 Black\u003c\/h1\u003e\n\u003cp\u003eIntroducing the Max Factor Kohl Eyeliner Pencil in 020 Black—a timeless, creamy kohl pencil crafted to define and intensify your eyes with a bold, true-black payoff. The smooth, glide-on formula delivers precision along the lash line, waterline, or lids, creating a polished finish without tugging or skipping. With its blendable texture, you can seamlessly transition from crisp definition to sultry smokiness, making it a versatile staple for everyday wear and dramatic evening looks.\u003c\/p\u003e\n\u003cp\u003eThis classic kohl pencil is designed to be dependable across eye shapes and skin tones. The rich black shade provides instant contrast that brightens the eye, while the comfortable formula holds up through daily activities and long nights out. Whether you’re sharpening your technique or aiming for a quick, refined line, this pencil delivers reliable color that layers beautifully with other makeup products.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense Black Pigment: Delivers a deep, opaque black for striking eye definition.\u003c\/li\u003e\n\u003cli\u003eSmooth, Creamy Texture: Glides onto lids and waterlines with minimal tugging for precise control.\u003c\/li\u003e\n\u003cli\u003eLong-Lasting Wear: Resists smudging and fading through daily activities and extended wear.\u003c\/li\u003e\n\u003cli\u003eBlendable Formula: Easy to smudge for soft, smoky edges or sharpen for crisp lines.\u003c\/li\u003e\n\u003cli\u003eVersatile Use: Defines the lash line, tightlines the waterline, or serves as a robust base for eyeshadows.\u003c\/li\u003e\n\u003cli\u003eSharpenable Pencil: Maintains a sharp tip for clean lines and detailed application.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDefine the lash line: Apply along the upper and lower lash lines with short, light strokes for precise control.\u003c\/li\u003e\n\u003cli\u003eTightline the waterline: Gently press along the upper waterline to create the illusion of fuller lashes.\u003c\/li\u003e\n\u003cli\u003eSmudge for a smoky look: Use a smudging brush or fingertip to blend the liner along the lash line for a diffused effect.\u003c\/li\u003e\n\u003cli\u003eSet for longer wear: Layer with a matching black eyeshadow or finishing powder to lock in color and deepen intensity.\u003c\/li\u003e\n\u003cli\u003eRemove easily: Use a makeup remover formulated for waterproof or long-wear formulas to cleanse fully.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Kohl Eyeliner\u003c\/h2\u003e\n\u003cp\u003eMax Factor brings a heritage of makeup artistry to a dependable eyeliner pencil that delivers consistent color payoff and comfortable wear. The 020 Black shade is a universal go-to for high-contrast definition, pairing beautifully with both neutral palettes and bold, dramatic looks. The creamy texture makes it forgiving for beginners while offering enough control for seasoned beauty lovers to master precise lines or a sultry smoked-out effect. Its versatile formulation makes it a true multitasker in your makeup kit—use it as a liner, a tightline, or a base to intensify the color of powder shadows.\u003c\/p\u003e \u003ch2\u003eWho Is It For?\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a bold, versatile black eyeliner that can adapt from day to night. It’s perfect for beginners learning basic liner techniques, professionals building more complex eye looks, and anyone who wants a reliable, long-wearing black pencil that stays true from morning coffee to late-evening plans.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eIn short, the Max Factor Kohl Eyeliner Pencil in 020 Black is a dependable, high-contrast tool designed for precision, longevity, and creative versatility. Key selling points: rich, true-black pigment; creamy glide that minimizes tugging; long-lasting wear that resists smudging; blendable formula for both sharp lines and soft smoky edges; and a sharpening-friendly pencil for maintaining a precise point. Add this staple to your makeup routine for consistently bold eyes with effortless application.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712586322251,"sku":"R23968","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736461186-05355000_f931f304-829b-4686-9c4a-c6980cd1e330.jpg?v=1763951508"},{"product_id":"max-factor-eyebrow-pencil-with-brush-comb-applicator-001-ebony","title":"Max Factor Eyebrow Pencil With Brush Comb Applicator","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Eyebrow Pencil with Brush Comb Applicator – Ebony 001\u003c\/h1\u003e \u003cp\u003eThe Max Factor Eyebrow Pencil with Brush Comb Applicator is your go-to tool for creating defined, natural-looking brows with effortless ease. This dual-ended design combines a precise pencil for meticulous filling with a built-in brush comb on the opposite side for blending and shaping, giving you a polished brow look that lasts all day. The 001 Ebony shade delivers a rich, deep color that suits dark hair shades, offering bold definition without looking harsh.\u003c\/p\u003e \u003cp\u003eEngineered for everyday use, this pencil is lightweight and compact, making touch-ups a breeze whether you’re at home, at work, or on the go. The pencil’s fine tip enables hair-like strokes for targeted filling and arch enhancement, while the brush comb blends the product into your natural brow hairs to achieve a soft, natural finish. Dermatologically tested for comfort around the delicate eye area, it’s a reliable staple for flawless brows from morning routine to evening out.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eDual-ended design with a precision pencil on one side and a built-in brush comb on the other for shaping and blending\u003c\/li\u003e \u003cli\u003eRich 001 Ebony shade: deep, natural-looking color ideal for dark hair and brows\u003c\/li\u003e \u003cli\u003eFine, precise tip for hair-like strokes and accurate filling of sparse areas\u003c\/li\u003e \u003cli\u003eBrush comb delivers seamless blending and grooming for a natural finish\u003c\/li\u003e \u003cli\u003eLong-lasting wear that holds shape and color throughout the day without dulling or fading\u003c\/li\u003e \u003cli\u003eDermatologically tested for sensitive eye areas, suitable for daily use\u003c\/li\u003e \u003cli\u003eLightweight, compact design that’s easy to carry for quick brow touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eChoosing this Max Factor eyebrow tool means investing in a time-saving, all-in-one solution that eliminates the need for multiple products. The dual-ended design streamlines your routine: you can shape, fill, and blend with a single pencil, reducing makeup application time while maintaining a natural appearance. The Ebony shade is purpose-built for darker brows, providing depth without appearing artificial, so you achieve a bold yet believable look. The built-in brush comb ensures you never leave with harsh lines or uneven color—the brush gently blends product into each brow hair for a cohesive, well-groomed finish. In short, it’s a reliable, travel-friendly staple that supports precise artistry and everyday practicality, backed by dermatological safety for sensitive eye areas.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep Brows: Start with clean, dry brows. Use the brush comb to lift hairs and create a neat base for the pencil\u003c\/li\u003e \u003cli\u003eOutline and Fill: Using the pencil end, outline the bottom and top edges along your natural shape, then fill sparse areas with light, hair-like strokes\u003c\/li\u003e \u003cli\u003eBlend with Brush Comb: Run the built-in brush comb through brows to blend color into your natural hairs for a seamless finish\u003c\/li\u003e \u003cli\u003eDefine Shape: Revisit the arch and tail with additional light strokes to sharpen definition as needed\u003c\/li\u003e \u003cli\u003eOptional Set: Apply a clear brow gel to lock in shape and color for all-day hold\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: If you want defined, natural-looking brows without a lot of effort, the Max Factor Eyebrow Pencil with Brush Comb Applicator – Ebony 001 delivers. It combines precise filling with effortless blending in one sleek tool, making it ideal for beginners and pros alike. Key selling points: dual-ended convenience, rich Ebony shade for depth, hair-like precision, built-in blending brush, long-lasting wear, dermatological safety, and portable design for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53616044474699,"sku":"B188798","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1657309393-64098400.jpg?v=1760751692"},{"product_id":"max-factor-excess-intensity-longwear-eyeliner-01-excessive-gold","title":"Max Factor Excess Intensity Longwear Eyeliner - 01 Excessive Gold","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Excess Intensity Longwear Eyeliner — 01 Excessive Gold\u003c\/h1\u003e \u003cp\u003eElevate your eye makeup with a premium gold statement that stays put from morning glow to evening shine. Max Factor’s Excess Intensity Longwear Eyeliner in 01 Excessive Gold delivers a richly pigmented metallic gold that glides on smoothly, delivering high-impact color without fading or shifting. This longwear formula is designed for versatility—perfect for bold party looks, glam editorial accents, or simply adding a luxe touch to everyday eyes.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVery intense metallic gold shade with luminous payoff that catches the light from every angle.\u003c\/li\u003e \u003cli\u003eLongwear formula crafted to maintain its shape and color through daily activities and photo-ready moments.\u003c\/li\u003e \u003cli\u003eCreamy, comfortable texture that glides on with minimal tugging and blends easily for soft or sharp lines.\u003c\/li\u003e \u003cli\u003ePrecise applicator and balanced hardness allow clean lines for classic definition or dramatic wings.\u003c\/li\u003e \u003cli\u003eVersatile for multiple eye looks—from tightlining to bold, statement liners—without frequent reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a high-impact metallic gold liner that remains true from desk to dance floor. Great for warm skin tones that glow with gold accents, and for makeup lovers who love a festive shimmer to pair with neutrals or jewel tones alike.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply along the upper lash line from the inner corner toward the outer edge for immediate definition.\u003c\/li\u003e \u003cli\u003eFor a thicker line or winged look, gradually build the line while maintaining control at the outer edge.\u003c\/li\u003e \u003cli\u003eUse across the lower lash line for a subtle pop of shimmer or to intensify a completed eye look.\u003c\/li\u003e \u003cli\u003ePair with warm neutrals or jewel tones to maximize the metallic glow; set with a complementary gold or bronze shadow if desired.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose this eyeliner\u003c\/h2\u003e\n\u003cp\u003eThis liner combines Max Factor’s heritage in longwear cosmetics with a bold gold shade designed to elevate any makeup routine. The 01 Excessive Gold tone is a sophisticated metallic that pairs beautifully with both light and deep eye palettes, offering a flexible option for everyday glam or special occasions. The formula emphasizes longevity and color intensity, helping you achieve a crisp, professional-looking line that endures through activities and lighting changes without a lot of maintenance.\u003c\/p\u003e \u003ch2\u003eClosing thoughts and key selling points\u003c\/h2\u003e\n\u003cp\u003eBold gold that stays true from dawn to dusk, backed by Max Factor’s trusted longwear formula. A versatile shade that complements a wide range of skin tones and eye colors, delivering high-impact payoff with minimal effort. Ideal for those who want an instant upgrade to their look without frequent touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53615812018507,"sku":"B95686","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1716120831-63825200.jpg?v=1760747927"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-velvet-black-01","title":"Max Factor Masterpiece High Precision Liquid Eyeliner - Velvet Black 01","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner - Velvet Black 01\u003c\/h1\u003e \u003cp\u003eMax Factor Masterpiece High Precision Liquid Eyeliner in Velvet Black 01 elevates eye definition with a true velvet-black payoff and a meticulously crafted paddle-shaped tip that delivers professional-looking lines with ease. This liquid liner is designed for precision from a feather-light lash-line trace to a bold cat-eye, making it a versatile centerpiece in any makeup routine. The formula is long-wearing and smudge-proof, so your eye makeup stays clean and defined from desk to dinner. It is fragrance-free and dermatologically tested, addressing sensitive eyes and contact lens wearers who seek comfort without compromise.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntense Velvet Black color: Rich, highly pigmented black that creates bold, defined eyes with one sweep.\u003c\/li\u003e\n\u003cli\u003eUnique Paddle-Shaped Tip: Versatile applicator that enables both ultra-fine lines and thick, dramatic strokes for a range of looks.\u003c\/li\u003e\n\u003cli\u003eSmudge-Proof and Long-Lasting: Formulated to resist smudging, fading, and transferring throughout the day.\u003c\/li\u003e\n\u003cli\u003eQuick-Drying Formula: Dries rapidly to minimize the risk of smearing during application and wear.\u003c\/li\u003e\n\u003cli\u003eEasy to Use: Glides smoothly along the lash line with minimal tugging or skipping, suitable for beginners and pros.\u003c\/li\u003e\n\u003cli\u003eWater-Resistant: Maintains its shape in light moisture, ideal for humid conditions or light sweat.\u003c\/li\u003e\n\u003cli\u003eFragrance-Free and Dermatologically Tested: Safe for sensitive eyes and contact lens wearers, with no added fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use to ensure even color distribution.\u003c\/li\u003e\n\u003cli\u003eUse the thin edge of the paddle tip to create a precise, fine line along the lash line for a natural look.\u003c\/li\u003e\n\u003cli\u003eTurn the paddle to use the flat edge for a bold, thicker line and a dramatic effect.\u003c\/li\u003e\n\u003cli\u003eStart from the inner corner of the eye and glide outward in one smooth motion for clean definition.\u003c\/li\u003e\n\u003cli\u003eAdjust the thickness by varying the angle and pressure of the tip to suit your preferred style.\u003c\/li\u003e\n\u003cli\u003eAllow a few seconds to dry completely before blinking fully to prevent smudging.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e\n\u003cp\u003eThis eyeliner delivers exceptional control with a single tool, letting you craft anything from delicate, precise lines to bold, graphic flicks. The high-pigment velvet-black formula ensures standout definition that lasts, while the quick-dry, smudge-resistant properties reduce routine touch-ups. Its fragrance-free composition and dermatological testing make it a thoughtful choice for sensitive eyes and contact lens wearers. The paddle-tip design supports steady line work for both beginners learning the basics and makeup artists refining a dramatic eye.\u003c\/p\u003e \u003cp\u003eClosing note: With Max Factor Masterpiece High Precision Liquid Eyeliner, you gain a reliable, versatile tool that stays put from morning coffee to evening plans, all while remaining gentle on delicate eyes and free from fragrance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712414716235,"sku":"B117281","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736879944-07184900.jpg?v=1760747444"},{"product_id":"max-factor-colour-xpert-liquid-eyeliner-01-deep-black","title":"Max Factor Colour Xpert Liquid Eyeliner - 01 Deep Black","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Colour Xpert Liquid Eyeliner – 01 Deep Black\u003c\/h1\u003e \u003cp\u003eExperience razor-sharp definition and all-day intensity with the Max Factor Colour Xpert Liquid Eyeliner in 01 Deep Black. This high-precision liner delivers a saturated, deep-black color in a single stroke, making it easy to achieve everything from ultra-fine lines to dramatic winged effects. The fine-tipped applicator transports pigment with exceptional control, allowing you to craft precise lines, winged cat-eyes, or tightlining looks. The formula is smudge-proof and water-resistant, designed to stay put through humidity, workouts, and busy days, while drying quickly to prevent transfer. Dermatologically and ophthalmologically tested, it’s suitable for sensitive eyes and contact lens wearers. A travel-friendly, compact design ensures you can touch up anywhere, anytime.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eIntense Deep Black pigmentation provides rich, bold color in a single stroke for a striking eye look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFine-Tipped Applicator delivers pinpoint precision, allowing ultra-thin lines or bold, winged shapes with ease.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSmudge-Proof and Water-Resistant formula is engineered to stay in place all day, resisting smudging and fading even in humid conditions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eQuick-Drying technology minimizes the risk of accidental transfer and prevents movement while you apply other eye makeup.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-Lasting Wear up to 12 hours keeps your eye makeup looking fresh from morning to night.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eBuildable Coverage lets you layer from a subtle line to a dramatic stroke without clumping or dragging.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSuitable for Sensitive Eyes, dermatologically and ophthalmologically tested for safer daily use by those with sensitive eyes or contact lenses.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eTravel-Friendly Design, compact and lightweight for easy carry in a makeup bag or purse for quick touch-ups.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eShake the bottle well before use to ensure even pigment distribution.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStarting at the inner corner of your eye, place the fine-tipped applicator close to your lash line and draw a thin, precise line outward along your natural eye shape.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor a subtler look, keep your line close to the lash line and gradually extend toward the outer corner.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTo create a winged eyeliner, extend the line slightly past the outer corner and angle it upward to form a clean wing.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIf you want bolder definition, apply a second pass to build up the intensity, allowing a few seconds to dry between layers.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAllow the product to dry completely before blinking or applying additional eye makeup to avoid smudging.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemove with a gentle eye makeup remover at the end of the day for a clean, easy take-off without tugging at delicate eye skin.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e \u003cp\u003eThe Colour Xpert Liquid Eyeliner combines professional-grade precision with long-lasting color. The fine-tipped applicator provides unprecedented control for both novice and experienced users, enabling clean lines and sharp wings with minimal effort. The intensely pigmented, deep-black formula ensures your look remains vibrant throughout the day, reducing the need for frequent touch-ups. Built for real-life conditions, its smudge-proof and water-resistant properties stand up to humidity, heat, and light sweat, making it a reliable choice for daily wear or special occasions. Quick-drying action minimizes transfer and ensures a neat finish, while the 12-hour wear time keeps your eyes looking defined from first light to late evening. Safe for sensitive eyes and contact lens wearers, this liner is a practical, travel-friendly addition to any makeup routine, offering versatility from tightlining to bold cat-eyes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Max Factor Colour Xpert Liquid Eyeliner in 01 Deep Black is your go-to for precise, dramatic definition that lasts. Key selling points: ultra-precise fine tip, single-stroke deep-black pigment, smudge-proof and water-resistant formula, quick-drying for clean results, long-lasting up to 12 hours, buildable coverage for versatility, dermatologist and ophthalmologist tested for sensitive eyes, and a compact design ideal for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55964224913739,"sku":"B121","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736372674-49061200.jpg?v=1763948706"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-1ml-15-charcoal","title":"Max Factor Masterpiece High Precision Liquid Eyeliner 1ml - 15 Charcoal","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner 1ml – 15 Charcoal\u003c\/h1\u003e\n\u003cp\u003eTake control of your eye makeup with a precise, liquid liner designed for both beginners and professionals. The Max Factor Masterpiece High Precision Liquid Eyeliner features a unique dual-shaped tip that switches from a flat edge for bold, dramatic lines to a slender point for ultra-fine detailing. The rich charcoal shade delivers deep definition that reads softer than true black, making everyday looks and smokey finishes achievable with ease. A compact 1ml tube keeps you ready for travel, touch-ups, and on-the-go glam.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-precision dual-shaped applicator for versatile lines—from sharp, thin strokes to bold, wide swipes.\u003c\/li\u003e\n\u003cli\u003eSmooth, quick-dry liquid formula for clean, controlled application with minimal smudging.\u003c\/li\u003e\n\u003cli\u003eRich charcoal shade offers softer definition with high colour payoff that suits most eye colors and skin tones.\u003c\/li\u003e\n\u003cli\u003eSmudge-resistant and long-lasting wear that stays put through daily activities and nights out.\u003c\/li\u003e\n\u003cli\u003eIdeal for both beginners and makeup professionals thanks to intuitive control and predictable results.\u003c\/li\u003e\n\u003cli\u003eCompact 1ml size is travel-friendly and easy to carry in any makeup bag or clutch.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake the liner gently before applying to ensure pigment is well mixed and ready for a smooth flow.\u003c\/li\u003e\n\u003cli\u003eUse the flat edge for thicker lines and the thin edge for precise detailing; switch as your look requires.\u003c\/li\u003e\n\u003cli\u003eGently glide along the lash line from inner corner to outer corner with steady, even strokes.\u003c\/li\u003e\n\u003cli\u003eAllow the formula to dry for a few seconds before blinking to minimize transfer.\u003c\/li\u003e\n\u003cli\u003eBuild intensity by layering thin applications until you reach the desired charcoal finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy Max Factor Masterpiece Eyeliner\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-level precision with a dual-tip that adapts to every look, from subtle definition to dramatic graphic lines.\u003c\/li\u003e\n\u003cli\u003eCharcoal shade that flatters most eye colors and skin tones—defines without the harshness of pure black.\u003c\/li\u003e\n\u003cli\u003eLong-wear, smudge-resistant formula designed to survive busy days and nights out without frequent touch-ups.\u003c\/li\u003e\n\u003cli\u003eUser-friendly for beginners yet reliable enough for pros who demand consistency in every stroke.\u003c\/li\u003e\n\u003cli\u003eCompact 1ml tube lets you carry exacting precision wherever you go, without weighing you down.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e When you want a clean, confident eye with controllable intensity, this liner delivers. The dual-tip design provides instant versatility, the charcoal tone offers a softer but still striking definition, and the quick-dry, smudge-resistant formula keeps your look crisp from day to night. Upgrade your eyeliner routine with Max Factor Masterpiece for reliable, studio-grade control in a pocket-sized tube.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965440606539,"sku":"MAX903963","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1763057912-59692400.jpg?v=1763950806"},{"product_id":"max-factor-masterpiece-high-precision-liquid-eyeliner-1ml-35-deep-sea","title":"Max Factor Masterpiece High Precision Liquid Eyeliner 1ml - 35 Deep Sea","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Masterpiece High Precision Liquid Eyeliner 1ml - 35 Deep Sea\u003c\/h1\u003e \u003cp\u003eDiscover the Max Factor Masterpiece High Precision Liquid Eyeliner in Deep Sea, a luxe navy shade designed to define and elevate every eye look. This 1 ml formula blends a high-pigment liquid with an innovative paddle tip, giving you razor-sharp control for ultra-thin lines or bold, dramatic strokes. The Deep Sea navy adds a modern twist to classic liner, enhancing eye color without overpowering it. With a smudge-proof, quick-drying formula that stays put from day to night, this eyeliner is engineered for comfort, precision, and long-lasting wear. Dermatologically and ophthalmologically tested, it’s suitable for sensitive eyes and contact lens wearers, making it a reliable choice for daily use or special occasions.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eDual-sided paddle tip for precise, versatile application — thin lines for definition or thick strokes for bold looks.\u003c\/li\u003e \u003cli\u003eIntense Deep Sea shade, a rich navy that complements all eye colors and skin tones.\u003c\/li\u003e \u003cli\u003eSmudge-proof and long-lasting formula that stays intact without fading or transferring.\u003c\/li\u003e \u003cli\u003eQuick-drying, high-pigment liquid texture ensures smooth, controlled application every time.\u003c\/li\u003e \u003cli\u003eDermatologically and ophthalmologically tested, suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e \u003cli\u003eDesigned by Max Factor, a trusted name in professional beauty known for innovation and performance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eShake gently before use to ensure even pigment distribution.\u003c\/li\u003e \u003cli\u003eUse the flat side of the paddle tip for thick, bold lines or the edge for ultra-thin, precise strokes.\u003c\/li\u003e \u003cli\u003eStart from the inner corner of the eyelid and glide outward in a smooth motion.\u003c\/li\u003e \u003cli\u003eAllow to dry for a few seconds for a smudge-free, lasting finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e \u003cp\u003eThe Masterpiece High Precision Liquid Eyeliner delivers professional-grade control in a sleek, travel-friendly 1 ml tube. Its dual-sided paddle tip provides total flexibility to create everything from a subtle lash line to a striking wing, while the Deep Sea navy shade adds contemporary sophistication without the harshness of pure black. The formula is long-wearing and smudge-proof, designed to endure busy mornings, events, and nights out with consistent, clean definition. Dermatologist and eye-care tested, it’s gentle on sensitive eyes and suitable for contact lens wearers, offering confidence in daily use. With Max Factor’s legacy of performance-forward makeup tools, you gain a reliable, high-precision liner that effortlessly elevates your eye makeup routine.\u003c\/p\u003e \u003cp\u003eClosing: Elevate your look with the Deep Sea liner—precision tip, lasting performance, and a refined navy hue that flatters every eye. Key selling points: precise control with a versatile paddle tip, long-wear and smudge-proof formula, sophisticated Deep Sea navy, gentle for sensitive eyes, trusted Max Factor quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965440737611,"sku":"MAX128552","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1761175734-06659100.jpg?v=1763950806"},{"product_id":"max-factor-khol-kajal-liner-automatic-pencil-003-beige","title":"Max Factor Khol Kajal Liner Automatic Pencil - 003 Beige","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Khol Kajal Liner Automatic Pencil - 003 Beige\u003c\/h1\u003e \u003cp\u003eThe Max Factor Khol Kajal Liner Automatic Pencil in 003 Beige is a sophisticated nude-beige eyeliner designed to brighten and open the eye with effortless, everyday ease. This twist-up automatic pencil delivers a creamy, easy-glide khol texture that requires no sharpening, making it a reliable addition to any makeup routine. The 003 Beige shade is ideal for lifting the eye area, softening redness, and providing a natural base for other eye makeup.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTwist-up automatic pencil for mess-free, precise application without a sharpener.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCreamy khol formula that glides on smoothly to deposit a soft, opaque beige line.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBeige shade brightens the eyes, lightens the lash line, and visually widens the whites for a refreshed look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-wearing and smudge-resistant finish designed to stay put from morning to night.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVersatile usage: ideal for waterline, lower lash line, inner corners, and as a base under powders to enhance color payoff and longevity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGentle, comfortable texture that glides effortlessly and removes cleanly with standard makeup remover.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003ePerfect for anyone seeking a quick eye-brightening effect with minimal effort. It’s especially handy for those who want a reliable nude\/beige option to open the eyes, blendable for soft day looks, or as a base to extend bold eyeshadows. Suitable for everyday wear, busy mornings, and travel-friendly routines.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGently twist up a small amount and apply a thin line along the upper lash line for instant definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSwipe the beige shade along the inner waterline to brighten and visually widen the eyes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSmudge the edge with a fingertip or brush for a soft, diffused look, then layer with eyeshadow if desired.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse as a base by applying on the lid before powder shadows to help colors pop and improve longevity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRemove with your regular makeup remover at night to keep the delicate eye area comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Max Factor Khol Kajal Liner Automatic Pencil - 003 Beige\u003c\/h2\u003e\n\u003cp\u003eThis pencil offers a practical, high-impact nude-beige solution that brightens without altering natural eye color. The automatic twist-up design eliminates sharpening, saving time and reducing waste. A versatile tool, it functions as a precise upper-lash liner, a waterline brightener, and a steadfast base for other eye products. The soft, creamy formula delivers smooth, blendable color that lasts through daily activities and can be removed easily at day’s end. For anyone who wants a reliable, travel-friendly beige eyeliner that enhances eyes with minimal effort, this is a standout choice.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: Elevate your eye makeup with a dependable beige kajal that delivers instant brightness, effortless application, and versatile usage in one sleek pencil. Key selling points: twist-up convenience, nude-beige brightness, multi-use functionality, and long-wear performance.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":56377877987659,"sku":"B164934","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736461437-75656700.jpg?v=1769302626"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/max-factor-eyeliner.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}