{"title":"Max Factor Lipstick","description":null,"products":[{"product_id":"max-factor-lipfinity-long-lasting-two-step-lipstick-20-angelic","title":"Max Factor Lipfinity Long-Lasting Two Step Lipstick - 20 Angelic","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lipfinity Long-Lasting Two Step Lipstick - 20 Angelic\u003c\/h1\u003e \u003cp\u003eDiscover a lipstick experience that pairs bold, lasting color with luxurious moisture. Max Factor Lipfinity Long-Lasting Two Step Lipstick in shade 20 Angelic combines a pigment-rich color with a hydrating topcoat to deliver a comfortable, transfer-resistant finish that stays put from morning meetings to evening celebrations. The Angelic shade offers a soft pink that enhances your natural lip color, making it versatile for everyday wear or special occasions. The formula is fragrance-free, making it suitable for sensitive skin and those who prefer no added scent in their lip color.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eTwo-Step System: a color applicator for intense pigmentation followed by a moisturizing topcoat for added shine and comfort.\u003c\/li\u003e \u003cli\u003eLong-Lasting, Transfer-Resistant Color: designed to resist smudging and transfer, helping your lips stay vibrant even after meals and drinks.\u003c\/li\u003e \u003cli\u003eAngelic Shade: soft pink hue that enhances your natural lip color, ideal for everyday looks and easy to pair with any makeup.\u003c\/li\u003e \u003cli\u003eHydrating Topcoat: delivers shine while keeping lips moisturized and comfortable throughout the day.\u003c\/li\u003e \u003cli\u003eFragrance-Free Formula: formulated without added fragrance to reduce irritation and be suitable for sensitive skin.\u003c\/li\u003e \u003cli\u003eEasy Removal: though long-wearing, can be removed with makeup remover or oil-based cleansers when you’re ready for a new look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePrep Your Lips: Start with clean, dry lips. Exfoliate if necessary to ensure a smooth application.\u003c\/li\u003e \u003cli\u003eApply the Color: Shake the color applicator well. Apply the color to your lips, starting from the center and moving outward for even coverage. Allow it to dry for a minute.\u003c\/li\u003e \u003cli\u003eApply the Topcoat: Once the color is dry, apply the moisturizing topcoat for added shine and hydration.\u003c\/li\u003e \u003cli\u003eReapply the Topcoat: Throughout the day, reapply the topcoat as needed to maintain shine and comfort.\u003c\/li\u003e \u003cli\u003eRemoval: Use a makeup remover or oil-based cleanser to remove the lipstick, as the long-lasting formula may require a little extra effort.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Max Factor Lipfinity Lipstick in 20 Angelic\u003c\/h2\u003e \u003cp\u003eChoose Lipfinity for a reliable, two-step system that delivers more than just color. The color layer provides richly pigmented shade that dries to a smudge-resistant finish, while the moisturizing topcoat seals in hydration and adds a glossy luster. The 20 Angelic shade is a versatile soft pink that works across skin tones and makeup styles, from a polished office look to a luminous evening appearance. The fragrance-free formula reduces potential irritation, making it a thoughtful option for those with sensitive skin or sensitivities to scents in cosmetics.\u003c\/p\u003e \u003cp\u003eIdeal for anyone who wants a lipstick that stays put through a busy day—without sacrificing comfort or a premium finish. The dual-application method gives you lasting color now and replenished moisture later, so you won’t have to compromise on either pigment or comfort.\u003c\/p\u003e \u003cp\u003eBottom line: Max Factor Lipfinity Long-Lasting Two Step Lipstick in 20 Angelic is a distinctive, two-part lip color that delivers enduring, transfer-resistant pigment with a hydrating topcoat, all in a fragrance-free formula designed for everyday wear and special occasions alike.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message\u003c\/b\u003e: Elevate your lip game with Lipfinity’s two-step system—potent color that lasts, plus a nourishing topcoat for comfort. Key selling points: long-lasting up to 24 hours, transfer-resistant, soft-pink Angelic shade, hydrating topcoat, fragrance-free, and easy removal when you’re ready for a new look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712334795083,"sku":"MAX013614","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1716200753-74772500_15604c81-15c0-459a-a0e1-e0e91f196259.jpg?v=1763950275"},{"product_id":"max-factor-lipfinity-24hrs-velvet-matte-liquid-lipstick-050-satin-berry","title":"Max Factor Lipfinity 24Hrs Velvet Matte Liquid Lipstick - 050 Satin Berry","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lipfinity 24Hrs Velvet Matte Liquid Lipstick - 050 Satin Berry\u003c\/h1\u003e \u003cp\u003eDiscover a bold, long-lasting lip color with Max Factor Lipfinity 24Hrs Velvet Matte Liquid Lipstick in 050 Satin Berry. This luxurious liquid lipstick delivers vibrant color with a soft matte finish that graduates from day to night without fading, smudging, or transferring. The lightweight formula glides on smoothly, delivering high-impact pigment in a single swipe while staying comfortable on the lips. Enriched with moisturizing ingredients, it helps keep lips hydrated and avoids the dryness often associated with matte finishes. Perfect for busy schedules, events, or photoshoots, this shade ensures your lips look flawless and defined from morning to night.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e24-Hour Wear:\u003c\/b\u003e Long-lasting formula stays in place for up to 24 hours without fading, smudging, or transferring.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVelvet Matte Finish:\u003c\/b\u003e Soft, velvety matte appearance that looks smooth, sophisticated, and photo-ready.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVibrant Satin Berry Shade:\u003c\/b\u003e 050 Satin Berry is a deep berry hue that makes a bold statement and complements a range of makeup looks.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMoisturizing and Comfortable Formula:\u003c\/b\u003e Infused with hydrating agents to keep lips soft, supple, and hydrated, reducing dryness or cracking often caused by mattes.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHigh-Impact Color:\u003c\/b\u003e Rich pigment delivers striking color payoff with just one swipe for confident coverage.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep Your Lips: Exfoliate gently and apply a hydrating lip balm to create a smooth base for the lipstick.\u003c\/li\u003e \u003cli\u003eApply to Clean, Dry Lips: Start at the center of your lips and blend outward; use the applicator tip to outline for precise definition.\u003c\/li\u003e \u003cli\u003eBuild for Intensity: For a more intense look, allow the first layer to dry completely before applying a second coat.\u003c\/li\u003e \u003cli\u003eNo Need for Touch-Ups: Enjoy long-lasting color that stays vibrant and defined throughout the day.\u003c\/li\u003e \u003cli\u003eRemove with Oil-Based Cleanser: Use an oil-based makeup remover to dissolve the formula for easy, gentle removal.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e\n\u003cp\u003eChoosing Max Factor Lipfinity 24Hrs Velvet Matte Liquid Lipstick in 050 Satin Berry means opting for a premium lip color that adapts to your life. The 24-hour wear minimizes mid-day reapplication, making it ideal for workdays, events, and social occasions. The velvet matte finish provides a contemporary, sophisticated look that flatters a variety of skin tones without drying out the lips. Satin Berry’s deep berry tone adds versatile drama; pair it with natural eye makeup for a daytime statement or with bold eyes for evening glamour. The moisturizing formula ensures comfort across hours of wear, so your lips stay hydrated and smooth rather than dry or flaky. Compared to other mattes, Lipfinity balances pigment, staying power, and lip care—giving you a confident, all-day color that looks polished in person and in photos.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003eElevate your makeup routine with a lipstick that truly performs. Key selling points: up to 24 hours of smudge-proof wear, rich satin berry pigment, luxurious velvet matte finish, moisturizing formula for lasting comfort, and effortless removal with oil-based cleansers. If you want bold color that lasts from morning meetings to evening events without compromising lip health, this shade is a standout choice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":50712264343883,"sku":"B173242","price":9.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1662027153-29802800.jpg?v=1760736200"},{"product_id":"max-factor-lipfinity-24hr-180-spiritual","title":"Max Factor Lipfinity 24HR - 180 Spiritual","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lipfinity 24HR Lip Colour - 180 Spiritual\u003c\/h1\u003e \u003cp\u003eDiscover the confidence of all-day lip colour with Max Factor Lipfinity 24HR Lip Colour in shade 180 Spiritual. This two-step system is designed for busy days and after-hours evenings alike, delivering rich, saturated color that stays put from coffee to conversations. The rosy mauve tone of Spiritual adapts across skin tones, providing a polished, photo-ready finish that won’t fade with heat, humidity, or light meals.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTwo-step application for color + seal: Step 1 delivers intense pigment, Step 2 locks in the shade with a gloss-like topcoat.\u003c\/li\u003e\n\u003cli\u003eLong-wear up to 24 hours with careful application and minimal transfer when handled with meals and drinks.\u003c\/li\u003e\n\u003cli\u003eTransfer-resistant formula reduces feathering and smudging for crisp, defined lips.\u003c\/li\u003e\n\u003cli\u003eCreamy, comfortable texture that feels lightweight and non-drying throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrating ingredients at work to keep lips smooth and comfortable, not brittle or cracked.\u003c\/li\u003e\n\u003cli\u003eBalanced, high-shine finish that photographs beautifully without looking sticky.\u003c\/li\u003e\n\u003cli\u003eShade 180 Spiritual: a versatile rosy mauve that flatters a wide range of skin tones and undertones.\u003c\/li\u003e\n\u003cli\u003ePortable packaging ideal for on-the-go touch-ups and travel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eThe Lipfinity formula carries a subtle, gentle fragrance designed to be unobtrusive. Fragrance notes include a delicate blend of vanilla bean and pear at the top, a heart of rosebud, jasmine, and neroli, and a warm base of creamy musk and sandalwood. The overall scent is light and sweet, crafted to stay close to the lips without overpowering your routine.\u003c\/p\u003e \u003ch2\u003eShade Profile: 180 Spiritual\u003c\/h2\u003e\n\u003cp\u003e180 Spiritual is a soft rosy mauve with a hint of natural shimmer. It enhances lip definition while preserving a natural, everyday elegance. This shade works well for office wear, daytime outings, and evening events, and it pairs beautifully with nude or smokey eye looks. The color depth can be built for more intensity, or kept sheer for a quick, polished daytime look.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare lips with gentle exfoliation and a light lip balm; allow balm to absorb before color application.\u003c\/li\u003e\n\u003cli\u003eStep 1: Apply the color evenly from the center of the lips outward, using thin, even strokes to build the intensity as desired.\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds to a minute for Step 1 to set before proceeding.\u003c\/li\u003e\n\u003cli\u003eStep 2: Apply the gloss seal over Step 1 to lock in color and add a glossy finish.\u003c\/li\u003e\n\u003cli\u003eFor meals or heavy drinking, reapply Step 1 color as needed and re-seal with Step 2 to refresh longevity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Lip Colour\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReliable 2-step system that combines bold pigment with a sealing gloss for extended wear.\u003c\/li\u003e\n\u003cli\u003eShade 180 Spiritual offers a universally flattering rosy mauve that complements a broad spectrum of skin tones.\u003c\/li\u003e\n\u003cli\u003eNon-drying, comfortable formula designed to stay smooth and comfortable from morning to night.\u003c\/li\u003e\n\u003cli\u003eTransfer resistance helps reduce frequent touch-ups, keeping lips looking defined between breaks.\u003c\/li\u003e\n\u003cli\u003ePhoto-ready shine that enhances lip shape without appearing heavy or sticky.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e Max Factor Lipfinity 24HR Lip Colour in 180 Spiritual is the two-step long-wear lip solution that blends vivid color with durable sealing gloss. Key selling points: up to 24-hour wear, a versatile rosy mauve shade suitable for many complexions, a comfortable, non-drying formula, and a portable system that makes touch-ups effortless whenever you need them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":53615177564491,"sku":"RIM013812","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1720809215-81421300_d9face4e-5790-4779-b22b-1de8c06ffc92.jpg?v=1763949905"},{"product_id":"max-factor-colour-elixir-velvet-matte-lipstick-4g-65-raisin","title":"Max Factor Colour Elixir Velvet Matte Lipstick 4g - 65 Raisin","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Colour Elixir Velvet Matte Lipstick 4g – 65 Raisin\u003c\/h1\u003e \u003cp\u003eStep into bold sophistication with Max Factor Colour Elixir Velvet Matte Lipstick in Raisin. This deep raisin shade delivers a rich, statement-making color wrapped in a luxurious velvet matte finish. The formula balances high-impact pigment with a creamy texture, ensuring comfortable wear that feels non-drying from morning to night. Ideal for both everyday elegance and evening glamour, Raisin elevates any makeup look with refined depth and modern appeal.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eVelvet Matte Finish: A sophisticated, non-shiny matte that enhances the lips with a plush, comfortable texture for all-day wear.\u003c\/li\u003e \u003cli\u003eRaisin Shade: A deep, alluring raisin color that adds depth and drama, flattering a wide range of skin tones.\u003c\/li\u003e \u003cli\u003eIntense Color Payoff: Rich pigment in a single swipe for even, vibrant coverage that minimizes the need for frequent touch-ups.\u003c\/li\u003e \u003cli\u003eHydrating Formula: Infused with moisturizing ingredients to keep lips soft, smooth, and comfortable without dryness or flaking.\u003c\/li\u003e \u003cli\u003eLong-Wearing: Up to 8 hours of color retention with a durable matte finish that stays put through daily activities.\u003c\/li\u003e \u003cli\u003eCreamy Texture: A creamy, glide-on feel that delivers a flawless application without dragging or skipping.\u003c\/li\u003e \u003cli\u003eBuildable Coverage: Layer to adjust intensity from subtle to bold; pairs beautifully with lip liners for precise edges.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrepare Lips: Start with clean, exfoliated lips. Apply a light lip balm or primer if you prefer an ultra-smooth base.\u003c\/li\u003e \u003cli\u003eApply: Glide the lipstick from the center of the lips outward for even color distribution and a seamless fill.\u003c\/li\u003e \u003cli\u003eDefine: For a more defined look, outline lips with a lip liner that matches Raisin before applying color.\u003c\/li\u003e \u003cli\u003eBuild: Add additional layers to reach your desired intensity, allowing each layer to set briefly for a uniform finish.\u003c\/li\u003e \u003cli\u003eRefresh: Reapply as needed throughout the day, especially after meals or beverages, to maintain vibrancy and depth.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eRaisin from the Colour Elixir Velvet Matte line is more than a shade—it’s a versatile mood changer. The velvet matte finish brings a contemporary, refined edge to both minimalist and dramatic looks, while the hydrating base ensures comfort that lasts. The color payoff is bold yet wearable, making it a reliable choice for workdays, dates, and evening events alike. The creamy glide means quick, precise application, and the formula’s buildable nature lets you tailor the intensity without sacrificing smoothness. Whether you’re pairing with a soft eye for daytime chic or with a smoky eye for after-dark glamour, Raisin adapts to your style with ease and confidence.\u003c\/p\u003e \u003ch2\u003eWho Is This For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a rich, deep matte lip that remains comfortable throughout wear. Perfect for professionals needing a polished lip, makeup enthusiasts chasing a dramatic look, or anyone wanting a long-lasting color that won’t dry out the lips. The universal raisin tone suits a broad spectrum of skin tones and eye makeup styles, from neutral to bold.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e Up to 8 hours of color with a velvet-matte finish; hydrating yet bold pigment; creamy, easy glide for precise application; buildable coverage for day-to-night looks; flattering deep raisin shade that pairs with any makeup palette; reliable wear that remains comfortable from morning to night.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965348757835,"sku":"MAX927506","price":6.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1726116077-95507800.jpg?v=1763950630"},{"product_id":"max-factor-lipfinity-24-hour-velvet-matte-lipstick-2-3ml-65-vanity-brown","title":"Max Factor Lipfinity 24 Hour Velvet Matte Lipstick 2.3ml - 65 Vanity Brown","description":"\u003cdiv\u003e\n\u003ch1\u003eMax Factor Lipfinity 24 Hour Velvet Matte Lipstick – 65 Vanity Brown (2.3ml)\u003c\/h1\u003e \u003cp\u003eElevate your lip game with Max Factor Lipfinity 24 Hour Velvet Matte Lipstick in Vanity Brown. This lightweight, full-coverage formula delivers a luxurious velvet matte finish that stays bold from day to night. The rich, earthy shade Vanity Brown complements a wide range of skin tones, making it a versatile addition to both everyday looks and glamorous evening ensembles. Designed for comfort as it lasts, this lipstick resists smudging, transfer, and fading so you can feel confident from coffee to cocktails.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24-hour wear and transfer-resistant pigment for all-day confidence.\u003c\/li\u003e \u003cli\u003eShade 65 Vanity Brown: a deep, warm-toned brown with timeless appeal.\u003c\/li\u003e \u003cli\u003eVelvet matte finish that feels soft and comfortable on lips, not drying or heavy.\u003c\/li\u003e \u003cli\u003eSmudge-proof, fade-resistant formula—built to withstand meals, drinks, and snacks.\u003c\/li\u003e \u003cli\u003ePrecision applicator ensures even coverage and defined lip lines for a polished look.\u003c\/li\u003e \u003cli\u003eLightweight texture that glides on smoothly and respects lip texture.\u003c\/li\u003e \u003cli\u003eCompact 2.3ml tube—convenient for on-the-go touch-ups and travel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cp\u003eChoose Lipfinity Velvet Matte Lipstick for dependable, long-lasting color without compromising comfort. Vanity Brown is a sophisticated neutral that pairs beautifully with a wide range of eye makeup looks, from soft daytime ensembles to dramatic evening styles. The 24-hour, transfer-resistant formula minimizes reapplication during busy days, helping you stay polished from desk to dark rooms. Backed by Max Factor’s trusted heritage, this lipstick provides premium performance at accessible value, making it a smart addition to any makeup collection.\u003c\/p\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExfoliate lips gently and ensure they are clean and dry before application.\u003c\/li\u003e \u003cli\u003eUse the precision applicator to apply evenly, starting from the center of your lips and moving outward.\u003c\/li\u003e \u003cli\u003eAllow the lipstick to set for a few seconds to achieve the best transfer-resistant finish.\u003c\/li\u003e \u003cli\u003eFor extra dimension, pair with a matching lip liner or add a gloss on top for shine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing reminder: Max Factor Lipfinity 24 Hour Velvet Matte Lipstick in Vanity Brown combines durable color with a comfortable, velvet-soft feel. Its versatile shade works across skin tones and occasions, while the on-the-go 2.3ml format makes it easy to keep your lips flawless wherever you are. A confident, elegant lip is just a swipe away—with long-lasting performance you can rely on and a finish that stays true from morning to night.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Max Factor","offers":[{"title":"Default Title","offer_id":55965441130827,"sku":"MAX147195","price":8.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1759102480-48075700.jpg?v=1763950808"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/max-factor-lipstick.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}