{"title":"Mcm","description":null,"products":[{"product_id":"mcm-onyx-50ml-edp-spray","title":"MCM Onyx 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eMCM Onyx 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eDiscover MCM Onyx, the label’s bold take on modern men’s fragrance. Housed in a compact 50ml spray, this woody fougère balances spicy warmth with clean, refined woods, making it a versatile signature scent for day to night wear. The fragrance is designed for the contemporary man who values craftsmanship and sustainable luxury, all wrapped in a bottle inspired by the onyx stone muse. \u003c\/p\u003e \u003cp\u003eAccording to MCM, Onyx is crafted as a woody, sophisticated scent that leans into a smoky-luminous character, with a modern masculine edge. The formulation emphasizes sustainability with vegan ingredients and green chemistry principles, reflecting a responsible luxury approach. \u003c\/p\u003e \u003cp\u003eFragrance notes and composition are curated to deliver a multi-faceted experience that evolves over hours, making it suitable for everything from office wear to evening social events. \u003c\/p\u003e \u003ch2\u003eFragrance profile and notes\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eFragrance family:\u003c\/strong\u003e Woody Fougère — a timeless, masculine structure that blends structure and softness with a modern twist. \u003c\/p\u003e \u003cp\u003eTop notes deliver an immediate burst of brightness and spice, while the heart reveals herbal and floral facets that soften the opening, culminating in a warm, resinous base that lingers. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTop notes:\u003c\/strong\u003e Hand-picked Nigerian ginger, Pink Pepper, Grapefruit. \u003cstrong\u003eHeart notes:\u003c\/strong\u003e Violet Leaf, Basil, French Lavender. \u003cstrong\u003eBase notes:\u003c\/strong\u003e Clearwood®, Haitian Vetiver, Tonka. \u003c\/p\u003e \u003cp\u003eThese notes together create a bold opening with spicy, zesty brightness that settles into a refined herbal-woody core, finished with a smooth, slightly sweet dry-down. \u003c\/p\u003e \u003cp\u003eThe sensory journey is complemented by a bottle design that echoes the Onyx muse: a dark, sophisticated presentation in black Visetos with gunmetal accents, echoing strength, luxury, and contemporary style. The scent is designed to project confidence without shouting, making it suitable for everyday confidence and special occasions alike. \u003c\/p\u003e \u003cp\u003ePerfume details: perfumer Clément Gavarry (Firmenich) crafted the composition to balance longevity with a compelling multi-layer aroma. \u003c\/p\u003e \u003cp\u003eNotes and formulation emphasize vegan ingredients and green chemistry, aligning fragrance artistry with sustainable luxury. \u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eCompact 50ml bottle\u003c\/strong\u003e for travel-friendly, refillable-style dressing room or gym bag convenience, offering long-lasting presence without bulk.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eVegan, sustainably sourced ingredients\u003c\/strong\u003e and a formulation designed with green chemistry principles, reflecting a modern luxury ethos. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eModern masculine profile\u003c\/strong\u003e built on a woody fougère base with vibrant spice and clean wood notes, suitable for day-to-night use. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePremium packaging\u003c\/strong\u003e inspired by onyx and mcm’s signature Visetos aesthetic, delivering a premium unboxing and display experience. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSpray on pulse points (wrists, neck) from about 15 cm away after a fresh shower for best projection and longevity.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTarget two light sprays to avoid overpowering the senses and to keep the scent personal and refined.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eAllow the fragrance to dry naturally on clean skin; avoid rubbing the wrists together to preserve the top-notes brightness.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer with a matching body product (if available) or apply to moisturized skin to extend wear without becoming harsh or powdery.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to maintain the integrity of the notes over time.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this for and use cases\u003c\/h2\u003e \u003cp\u003eMCM Onyx is designed for the modern man who values a sophisticated, versatile fragrance that can carry through a workday into an evening engagement. The spicy-woody profile pairs well with smart-casual and formal attire, making it a reliable go-to for business meetings, social events, and after-hours outings. The 50ml size is ideal for travel, work commutes, or testing a new signature scent without committing to a larger bottle. \u003c\/p\u003e \u003ch2\u003eWhy choose MCM Onyx 50ml EDP Spray\u003c\/h2\u003e \u003cp\u003eThis fragrance stands out for its refined balance of heat and refinement. The top notes deliver a bright, energetic opening that quickly settles into a sophisticated heart of lavender, violet leaf, and basil, before a lasting base of clean woods, vetiver, and tonka creates a confident, masculine finish. The result is a scent that projects well in professional and social settings without overpowering the room. \u003c\/p\u003e \u003cp\u003eUniqueness is reinforced by the brand’s commitment to vegan ingredients and green chemistry, offering a sustainable luxury experience in a travel-friendly bottle. The Onyx bottle design—dark, elegant, and distinctly modern—serves as a statement piece on a dresser or vanity. Perfume craftsmanship by Clément Gavarry further emphasizes a thoughtful, well-balanced composition rather than a generic, one-note scent. \u003c\/p\u003e \u003ch2\u003eWhat makes it better than alternatives\u003c\/h2\u003e \u003cp\u003eThe Onyx fragrance combines a contemporary woody structure with spice-forward brightness, making it more versatile across seasons and occasions than straightforward, single-note scents. Its vegan formulation and green chemistry focus set it apart in the luxury space, while the authentic perfumer’s approach ensures a well-rounded aging process on the skin. The 50ml size makes it practical for daily carry and weekend getaways, providing longevity without bulk. \u003c\/p\u003e \u003ch2\u003eClosing thoughts and key selling points\u003c\/h2\u003e \u003cp\u003eIn short: MCM Onyx 50ml EDP Spray blends a bold, spicy-woody character with modern luxury, designed for the man who values craftsmanship, sustainability, and a distinctive scent signature. The fragrance’s longevity, versatile wear, and travel-friendly bottle make it a practical yet premium choice for everyday confidence and memorable evenings.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey selling points:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDistinctive woody fougère profile with spicy top notes and a refined, warm dry-down.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eVegan ingredients and green chemistry approach for a responsible luxury fragrance.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePremium packaging inspired by onyx with black Visetos and gunmetal accents for a sophisticated display.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePerfumer: Clément Gavarry, delivering a balanced and evolving scent experience.\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e50ml travel-friendly size—perfect for daily carry and vacations without compromise on performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"MCM","offers":[{"title":"Default Title","offer_id":57394143035723,"sku":"MCM151216","price":29.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_8e390dce-6658-48a9-b516-44d54589052e.jpg?v=1782741176"},{"product_id":"mcm-ultra-50ml-edp-spray","title":"MCM Ultra 50ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eMCM Ultra 50ml EDP Spray\u003c\/h1\u003e \u003cp\u003eIntroducing MCM Ultra Eau de Parfum, a bold and versatile fragrance crafted for modern life. This 50ml bottle delivers a refined balance of fruity brightness, lush florals, and a warm, resinous base designed to endure from desk to dinner. Inspired by the brand’s iconic Berlin Gold motif and the signature Stark backpack, the packaging is as statement-making as the scent—quietly luxurious, highly portable, and ready to travel with you wherever you go. A fragrance that defies traditional gender stereotypes, MCM Ultra invites you to own a confident, contemporary signature scent grounded in sustainability and craftsmanship.\u003c\/p\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: Black Currant, Pink Pepper, Pink Lady Apple, Bergamot — a bright, sparkling opening that blends tart fruit with a zesty, peppery kick to wake the senses and set a playful, energetic mood.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eHeart notes: Apricot Nectar, Tuberose, Jasmine Sambac — a luminous floral swoop slowed by a creamy sweetness; apricot nectar adds fruit-softness, while tuberose and jasmine Sambac lend opulent, garden-like warmth and sophistication.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eBase notes: Cedarwood, Amber, Tonka Bean, Moss — a rich, comforting foundation that grounds the scent with woody warmth, resinous amber glow, a gentle sweetness from tonka, and an earthly moss nuance for longevity and depth.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50 ml Eau de Parfum spray bottle designed for everyday carry and travel-ready convenience;\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eUnisex-leaning profile with a contemporary edge, suitable for both daytime wear and evening events;\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLayered longevity and projection typical of an EDP, offering a balanced sillage that lingers through the day (approx. 6–8 hours depending on skin chemistry and environment);\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eShowcases a sophisticated blend of fruity, floral, and woody-amber tones, making it versatile for office settings, weekends, and special occasions;\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003ePackaging emphasizes sustainability and luxury—compact design with a nod to MCM’s luxe Berlin Gold aesthetic, making it a thoughtful gift or a refined personal pick.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHold the bottle 15–20 cm away from clean, moisturized skin and spritz on pulse points (wrists, neck, behind the ears) to maximize diffusion and longevity.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eAvoid rubbing the area after application to preserve the fragrance’s top notes and maintain even diffusion across the day.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor longer wear, apply after a light moisturizer or a coordinating body lotion to create a subtle scented base that helps the perfume cling to the skin longer.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eIf layering a scent, pair with a matching body product from the MCM Ultra line to deepen the fragrance without becoming overpowering.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eStore in a cool, dry place away from direct sunlight and heat to preserve the integrity of the notes over time.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose MCM Ultra 50ml EDP Spray\u003c\/h2\u003e\n\u003cp\u003eThis fragrance stands out for its harmonious fusion of tart fruit, luminous florals, and a confident woody-amber backbone. The top notes grab attention with a crisp, zesty brightness, while the heart delivers a refined floral sweetness that feels both modern and timeless. The base provides lasting warmth and texture, ensuring the scent evolves nicely on the skin rather than fading abruptly. The bottle design echoes MCM’s luxury heritage, offering a tactile sense of premium craftsmanship that makes the scent feel as special as it smells. Its unisex appeal makes it a flexible pick for couples or anyone who appreciates a sophisticated, versatile fragrance that fits multiple moments—workdays, date nights, and weekend adventures alike. And with sustainability-inspired messaging and responsibly sourced ingredients, MCM Ultra aligns with mindful luxury without compromising on scent integrity or performance.\u003c\/p\u003e \u003ch2\u003eClosing Message — Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eEmbrace a signature scent that travels with you and adapts to your day. MCM Ultra 50ml EDP Spray offers portable luxury, a refined scent journey, and a modern aesthetic that elevates any wardrobe. Long-lasting, versatile, and thoughtfully crafted, it’s the fragrance you reach for when you want to leave a memorable impression—without saying a word.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MCM","offers":[{"title":"Default Title","offer_id":57394143134027,"sku":"MCM151117","price":34.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_de558ec6-bbbe-4af1-8c56-a2e45315a1f3.jpg?v=1782741076"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/mcm.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}