{"title":"Shaving \u0026 Beard Care","description":null,"products":[{"product_id":"american-crew-precision-shave-gel-50ml","title":"American Crew Precision Shave Gel 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Precision Shave Gel 50ml\u003c\/h1\u003e \u003cp\u003eExperience a precise, comfortable shave with American Crew Precision Shave Gel. This clear, conditioning gel creates a smooth, protective glide between skin and razor, helping you achieve clean lines while reducing irritation. The compact 50ml bottle makes it an ideal travel companion for gym bags, daily commuting, or at-home grooming routines.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eClear, slick gel delivers exceptional razor glide and precise control while protecting skin from nicks and razor burn\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinses cleanly away, leaving skin feeling refreshed without any heavy residue\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHydrating conditioning ingredients help keep skin comfortable throughout the shave\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLight, masculine scent from the American Crew grooming line that remains unobtrusive\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNon-greasy finish that won't clog pores or leave skin feeling oily\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTravel-friendly 50ml bottle fits easily in gym bags, purses, or carry-on liquids\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive skin, making it versatile for daily use\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDesigned to enhance visibility of contours and angles for a cleaner, more defined shave\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet your face with warm water to soften facial hair and open pores\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDispense a small amount of shave gel onto fingertips or palm and work into the beard area\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMassage the gel evenly across the shaving zone to form a slick protective layer\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eShave with short, controlled strokes in the direction of hair growth for best results\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse thoroughly with warm water and pat dry to finish\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFollow with a moisturizer or aftershave to seal hydration and soothe the skin\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose\u003c\/h2\u003e \u003cp\u003eIf you’re seeking a dependable shaving gel that supports a close, comfortable shave without fuss, American Crew Precision Shave Gel is designed for you. Its clear gel delivers excellent razor glide, helping you achieve precise lines while minimizing irritation. The lightweight, non-greasy formula dries quickly and rinses off easily, leaving skin prepared for post-shave care. The compact 50ml size is ideal for travel or on-the-go grooming, and the familiar American Crew scent provides a clean, masculine finish without overpowering your daily routine.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing message\u003c\/strong\u003e: Designed for targeted precision, skin-friendly hydration, and travel-ready convenience, this shave gel is a practical addition to any man's grooming kit. Key selling points: precise glide, comfortable shave, travel-friendly packaging, dermatologist-friendly approach to shaving, and trusted American Crew quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56377893749067,"sku":"AME404966","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767651926-27837900.jpg?v=1769302745"},{"product_id":"american-crew-ultra-gliding-shave-oil-50ml","title":"American Crew Ultra Gliding Shave Oil 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Ultra Gliding Shave Oil 50ml\u003c\/h1\u003e \u003cp\u003eExperience a smoother, more comfortable shave with American Crew Ultra Gliding Shave Oil. This premium pre-shave oil is formulated to soften facial hair, protect skin, and create an ultra slick surface that reduces razor drag. The compact 50ml bottle makes it ideal for daily use at home or on the go, ensuring you never compromise the quality of your shave.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-slick glide reduces razor drag for a smoother shave.\u003c\/li\u003e\n\u003cli\u003eLightweight oil blend absorbs quickly and leaves no heavy or greasy residue.\u003c\/li\u003e\n\u003cli\u003ePre-shave protection helps minimize irritation, redness, and razor burn, even for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eSoftens and lifts the beard to improve blade contact and achieve a closer shave.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly 50ml bottle fits easily in a dopp kit or gym bag while maintaining premium performance.\u003c\/li\u003e\n\u003cli\u003ePart of American Crew's trusted grooming line for men seeking professional-grade results at home.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply 2-3 drops to a damp face or directly to damp facial hair; massage evenly to form a light slick layer before shaving.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShave with your preferred blade; re-apply a couple of drops to denser areas if needed for extra glide.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse the blade and rinse your face with warm water; pat dry and follow with aftershave or moisturizer to seal in hydration.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003eIdeal for men who want a premium pre-shave oil to improve comfort and results. Suitable for all skin types, especially sensitive skin, and beneficial for beards ranging from light to thick. Complements traditional, safety, and straight razors, making it a versatile addition to any shaving routine.\u003c\/p\u003e \u003ch2\u003eWhy You Should Choose It\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Ultra Gliding Shave Oil delivers a dedicated pre-shave experience with a lightweight, fast-absorbing formula that creates a protective slick without clogging pores. It reduces blade resistance, helps prevent tugging and razor burn, and leaves skin hydrated after every shave. The 50ml bottle is practical for daily use and travel, and the product sits confidently within American Crew’s renowned grooming line, offering dependable, salon-grade performance in a convenient, at-home solution.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eKey selling points: premium pre-shave oil from a trusted brand; ultra glide formula for smoother shaves; lightweight and quick-absorbing texture; travel-friendly 50ml bottle; helps minimize irritation and razor burn; easy to integrate into any shaving routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56377893781835,"sku":"AME406076","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767652020-83596300.jpg?v=1769302745"},{"product_id":"american-crew-all-in-one-face-balm-broad-spectrum-spf15-170ml","title":"American Crew All-In-One Face Balm Broad Spectrum SPF15 170ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew All-In-One Face Balm Broad Spectrum SPF15 170ml\u003c\/h1\u003e\n\u003cp\u003eThe American Crew All-In-One Face Balm Broad Spectrum SPF15 170ml is a streamlined skincare solution built for the modern man. This lightweight balm blends daily hydration with sunscreen protection and a soothing, post-shave feel in one easy step. It’s designed to minimize morning routines while delivering reliable UV protection and a natural, non-greasy finish that won’t interfere with beard styling or light makeup.\u003c\/p\u003e \u003cp\u003eDesigned for everyday use, the balm moisturizes dry areas, helps calm minor irritation from shaving, and establishes a clean baseline for the day ahead. The 170ml size provides long-lasting coverage for daily protection during outdoor commutes, workouts, and travel. Its balanced formula is suitable for most skin types and dries to a comfortable, non-shiny finish that professionals and casual users alike appreciate.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll-in-One formula combines hydration, sunscreen, and post-shave care in a single step\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBroad Spectrum SPF15 protects skin from UVA and UVB rays as you go about daily activities\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, fast-absorbing texture leaves a natural finish without a oily sheen\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBeard-friendly and compatible with light grooming products or makeup applied afterward\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGenerous 170ml bottle for extended daily use and travel-friendly practicality\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBegin with a clean face; dispense a small amount suitable for your coverage needs\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWarm the balm between your fingers and smooth evenly over face and neck, avoiding the eyes\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMassage in gentle circular motions until fully absorbed for a smooth, hydrated base\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIn the morning, apply as your daily moisturizer and sunscreen, and layer under light makeup if desired\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Balm\u003c\/h2\u003e\n\u003cp\u003eChoose this balm for a simplified skincare routine that doesn’t compromise protection or comfort. The All-In-One approach reduces clutter in your cabinet and speeds up your mornings, while the SPF15 keeps you protected during everyday sun exposure. The non-greasy finish makes it ideal for wearing under lightweight products or for those who prefer a natural look, and the beard-friendly texture ensures it won’t disrupt facial hair styling. With a generous 170ml size, you get long-lasting value and reliable performance for outdoor activities, gym days, and travel.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing message — key selling points:\u003c\/strong\u003e a concise, multi-tasking formula that hydrates, protects with SPF15, and primes your skin in one step; lightweight, non-greasy finish suitable for daily wear; beard-friendly and compatible with other grooming products; large 170ml bottle for lasting use; trusted American Crew quality designed for men who value efficiency and skin health.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56377893847371,"sku":"AME222034","price":29.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767652129-83698100.jpg?v=1769302745"},{"product_id":"american-crew-moisturizing-shave-cream-150ml","title":"American Crew Moisturizing Shave Cream 150ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Moisturizing Shave Cream 150ml\u003c\/h1\u003e \u003cp\u003eExperience a barber-grade shave with American Crew Moisturizing Shave Cream. This 150 ml tube delivers a rich, cushiony lather that softens facial hair and protects the skin from razor drag, turning daily shaving into a smooth, soothing ritual. Formulated for men who want hydration without compromising a close finish, it helps reduce razor burn and post-shave dryness while leaving skin comforted and refreshed.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating, cushiony lather that provides excellent razor glide and reduces friction\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGlycerin-rich formula with soothing aloe to lock in moisture and calm skin during shaving\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBarber-grade cream designed to minimize nicks, cuts, and irritation for a cleaner shave\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive skin, and daily use\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEasy rinse-off and a comfortable post-shave sensation that prepares skin for moisturizer\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho Is It For\u003c\/h2\u003e\n\u003cp\u003eThis moisturizing shave cream is ideal for men who want a smooth, comfortable shave without drying the skin. It’s especially beneficial for those with dry or sensitive skin, bearded customers needing hair softening before shaving, and anyone seeking a reliable, long-lasting shaving cream that delivers consistent results every day.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet the face with warm water to soften hair and open pores.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDispense a small amount of shave cream (about a pea-sized dab) into your palm or onto a shaving brush.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWhip into a rich, creamy lather using circular motions with your fingers or brush until the cream is thick and smooth.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply evenly over the beard, then shave with the grain for a comfortable first pass and re-lather for a second pass if needed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse thoroughly with cool water and pat skin dry; follow with a recommended aftershave or moisturizer to seal hydration.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Shave Cream\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Moisturizing Shave Cream stands out by combining hydration with a protective, cushiony lather that supports a precise shave. It’s crafted for comfort and skin health, not just quick results. The glycerin-rich blend draws moisture to the skin, helping to prevent dryness after shaving, while aloe soothes and calms any irritation. This cream integrates seamlessly into a routine that prioritizes skin comfort, barber-quality performance, and long-lasting value from a 150 ml bottle.\u003c\/p\u003e \u003ch2\u003eWhat Makes It Different\u003c\/h2\u003e\n\u003cp\u003eUnlike basic shaving foams, this cream offers a robust, long-lasting lather that cushions the blade and reduces razor burn. Its conditioning base keeps skin hydrated throughout the shave, so you finish with a refreshed, non-greasy feel. The formulation is designed for everyday use, making it a dependable staple for men who value consistency, comfort, and a clean finish.\u003c\/p\u003e \u003cp\u003eReady to elevate your shaving routine? With American Crew Moisturizing Shave Cream, you gain reliable hydration, a protective lather, and a smoother path to a close, comfortable shave every day.\u003c\/p\u003e \u003cp\u003eKey selling points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBarber-grade hydration for a true close shave\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGentle on sensitive skin with soothing aloe and glycerin\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-lasting 150 ml bottle provides lasting value\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEasy-to-use cream that rinses clean and leaves skin comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56377894568267,"sku":"AME406106","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767655544-53167500.jpg?v=1769302751"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/shaving-beard-care.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}