{"title":"Temporary","description":"","products":[{"product_id":"revlon-colorsilk-beautiful-permanent-hair-colour-dye-74-medium-blonde","title":"Revlon Colorsilk Beautiful Permanent Hair Colour Dye - 74 Medium Blonde","description":"\u003cdiv\u003e\n\u003ch1\u003eRevlon Colorsilk Beautiful Permanent Hair Colour Dye - 74 Medium Blonde\u003c\/h1\u003e \u003cp\u003eDiscover a salon-inspired blonde with Revlon Colorsilk Beautiful Permanent Hair Colour Dye in shade 74 Medium Blonde. This at-home color delivers a natural-looking blonde that’s rich, even, and long-lasting, while conditioning properties help keep hair soft and manageable through the coloring process and beyond. The 74 Medium Blonde shade is designed to strike a balanced tone that avoids heavy brassiness, making it a versatile choice for cool, neutral, and warm undertones alike. This permanent formula provides durable color from roots to ends, helping you refresh your look with confidence without frequent salon visits.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePermanent at-home hair color\u003c\/b\u003e that delivers a natural-looking medium blonde with lasting coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eConditioning formula\u003c\/b\u003e helps soften hair during processing and adds a healthy-looking shine after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFade-resistant shade\u003c\/b\u003e designed to maintain depth and minimize brassiness over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAll-in-one kit\u003c\/b\u003e includes color cream, developer, gloves, conditioner, and clear step-by-step instructions for a clean, mess-free coloring session.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEffective gray coverage\u003c\/b\u003e for a more even, refreshed appearance without frequent touch-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVersatile for touch-ups or full-color transformations\u003c\/b\u003e, making it a convenient option for home color routines and budget-conscious beauties.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePatch test\u003c\/b\u003e: Apply a small amount behind the ear or on the inside of the elbow 48 hours before coloring to check for any reaction. Do not use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePrepare your workspace\u003c\/b\u003e: Gather towels, wear gloves, and protect clothing. Have a timer ready and read the instructions thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMix and apply\u003c\/b\u003e: Mix the color cream and developer as directed in the kit, then apply the mixture from roots to ends, ensuring even saturation for uniform coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing time\u003c\/b\u003e: Leave the color on for the recommended period (typically around 25–35 minutes) based on your desired depth and the manufacturer’s instructions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinse and condition\u003c\/b\u003e: Rinse with warm water until the water runs clear, then use the included conditioner to seal in moisture and add shine. Style as usual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAftercare\u003c\/b\u003e: Use color-safe shampoos and conditioners to extend the life of your shade and reduce fade. Limit heat styling to preserve color vibrancy over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose this shade and formula\u003c\/h2\u003e \u003cp\u003eShade 74 Medium Blonde is crafted for balanced warmth and coolness, helping to prevent obvious brassiness while delivering a natural blonde result. The permanent formula ensures your color remains vibrant for weeks, reducing the need for frequent touch-ups. The built-in conditioning elements help protect hair during the chemical processing, leaving hair feeling softer and looking shinier after every dye. This shade is particularly flattering for light to medium blonde hair with neutral to cool undertones and serves as a reliable foundation for future color experiments or subtle highlighting in the future.\u003c\/p\u003e \u003ch3\u003eWho it's for\u003c\/h3\u003e \u003cp\u003eIdeal for anyone seeking a durable, at-home blonde transformation with reliable gray coverage. Great for color-refresh on dull or brassy blondes, color-maintenance between salon visits, or a quick path to achieving a salon-like medium blonde without leaving home.\u003c\/p\u003e \u003ch3\u003ePractical tips\u003c\/h3\u003e \u003cp\u003e- Start with a strand test to predict how your hair will respond and to gauge the timing. - Choose shade 74 Medium Blonde if you want a natural, balanced blonde with minimal brassiness. - For best results, apply evenly and follow the processing time precisely. - Use color-safe products after dyeing to preserve tone and shine longer.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing statement\u003c\/b\u003e: If you’re seeking a dependable, salon-inspired blonde that’s easy to achieve at home, Revlon Colorsilk 74 Medium Blonde stands out for its balanced shade, durable color, and conditioning care. Key selling points: long-lasting permanent color, integrated conditioning for smoother hair, and a shade designed to flatter a range of undertones without excessive brassiness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Revlon","offers":[{"title":"Default Title","offer_id":51678870339915,"sku":"B79872","price":8.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1631111354-19453700.jpg?v=1760751179"},{"product_id":"beter-liquid-make-up-brush-synthetic-hair","title":"Beter Liquid Make Up Brush - Synthetic Hair","description":"\u003cdiv\u003e\n\u003ch1\u003eBeter Liquid Make Up Brush - Synthetic Hair\u003c\/h1\u003e\n\u003cp\u003eMeet the Beter Liquid Make Up Brush, a precision tool designed to elevate liquid foundation, cream concealer, and tinted moisturizers to a flawless, airbrushed finish. The flat‑top head uses densely packed synthetic bristles that lover‑to‑lover blend product into skin, delivering even coverage with minimal streaking. The sleek black handle pairs with a polished metal ferrule for a professional, crowd‑pleasing look that feels as good in hand as it performs on the skin. The images shown depict multiple views of the same brush, highlighting different angles of the same high‑quality tool.\u003c\/p\u003e \u003cp\u003eKey to its standout performance is the brush’s synthetic hair, chosen for its smooth texture, durability, and hygienic properties. Unlike natural fibers, these bristles resist absorbing excessive product, reduce waste, and rinse clean with ease. That means less time cleaning and more time enjoying a seamless complexion. It’s a versatile instrument suitable for quick weekday routines or precision makeup artistry, and it’s built to hold its shape wash after wash.\u003c\/p\u003e \u003ch2\u003eDetailed Key Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFlat‑top, dense synthetic bristles for controlled, streak‑free foundation application\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCruelty‑free, durable fibers that maintain their softness and shape through regular cleaning\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePolished metal ferrule and matte black handle with clear “BETER Professional Make Up” branding\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eErgonomic, balanced design that minimizes hand fatigue during longer blending sessions\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIdeal for liquid foundations, cream concealers, and tinted moisturizers—great for buildable coverage\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNon‑shedding bristles that rinse clean and resist color staining, ensuring long‑lasting performance\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFast‑drying, easy‑to‑care-for brush that’s simple to sanitize between uses\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact, travel‑friendly size that fits neatly into standard makeup cases or bags\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFragrance: fragrance‑free\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eProfile: clean, neutral scent only if any, typically none once used on skin\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eScent longevity: none detectable after use and cleaning\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNotes: subtle, unobtrusive aroma from materials is not intended to influence scent perception during wear\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare the skin with a lightweight primer to create a smooth canvas for flawless blending\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDispense a small amount of liquid foundation onto the back of your hand or a palette\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDip the flat‑top head into the product and tap off any excess to prevent overload\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply with light, even strokes in a stippling or buffing motion starting at the center of the face\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBlend outward toward the hairline and jawline for seamless coverage that melts into the skin\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFocus on harder‑to‑reach areas (around the nose, under the eyes, and along the T‑zone) with gentle circular motions\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer as needed for buildable coverage without a heavy finish\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRinse brush with lukewarm water and a mild cleanser after use; lay flat to dry completely before storing\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e\n\u003cp\u003eThis brush is a smart choice for anyone who values a professional, airbrushed look with minimal effort. The dense synthetic head delivers even pigment distribution, reducing streaks and patchiness, while the ergonomic handle gives you precise control from the first pass to the final buff. It’s compatibility with a wide range of liquid textures makes it a versatile workhorse for everyday routines and more advanced makeup applications alike. Easy maintenance means your tool stays fresh, hygienic, and ready for repeated use without losing shape or performance.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing notes — key selling points:\u003c\/strong\u003e precise flat‑top blending for flawless finish, durable synthetic fibers that rinse clean, elegant and comfortable design, and compatibility with a variety of liquid formulas for consistent results every time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beter","offers":[{"title":"Default Title","offer_id":51678863917387,"sku":"B31116","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1657744663-87288100.jpg?v=1760747257"},{"product_id":"loreal-majirel-absolu-7-1-ash-blonde-50ml","title":"Loreal Majirel Absolu 7.1 Ash Blonde 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eLoreal Majirel Absolu 7.1 Ash Blonde 50ml – Permanent Hair Color\u003c\/h1\u003e \u003cp\u003eDiscover a salon-grade ash blonde result with Loreal Majirel Absolu 7.1 Ash Blonde in a convenient 50ml tube. Designed to deposit cool, neutral pigment at level 7, this shade neutralizes brassiness for a natural, sophisticated blonde. The Absolu formula blends rich color with conditioning action to help protect the hair fiber during processing, leaving hair feeling smoother and looking glossier after color service. It’s crafted for dependable gray coverage and long-lasting tone, so you can enjoy a true ash blonde that stays true between appointments.\u003c\/p\u003e \u003cp\u003eWho is this shade ideal for? It’s a standout choice for anyone starting from pre-lightened or naturally light hair aiming for a cooler blonde without warmth. It’s also great for refreshing existing ash tones and for neutralizing stubborn brassy undertones in light blonde to dark blonde hair. If you want a professional-looking, even ash blonde result at home, Majirel Absolu 7.1 delivers reliable, salon-quality color with a conditioning boost.\u003c\/p\u003e \u003cp\u003eKey advantages of choosing Majirel Absolu 7.1 Ash Blonde include precise shade control, enduring pigment deposition, and a conditioning base that helps mitigate dryness during processing. The 50ml format is perfect for targeted applications like roots, regrowth touch-ups, or refreshing a blended blonde while minimizing waste. Remember, for permanent results, this color is designed to be mixed with the appropriate developer according to the included instructions.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCool ash blonde shade at level 7\u003c\/b\u003e delivers a subdued, natural-looking blonde with minimized brass.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePermanent color with durable pigment\u003c\/b\u003e provides long-lasting tone and fade resistance.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eConditioning formula for hair after color\u003c\/b\u003e helps maintain softness and manages moisture during processing.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eExcellent gray coverage\u003c\/b\u003e suitable for blending and concealing silver strands.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSleek, portable 50ml tube\u003c\/b\u003e ideal for precise application, touch-ups, and compact storage.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare the hair and kit: wear gloves, perform a strand test, and gather the color tube and a suitable developer as recommended in the instructions.\u003c\/li\u003e \u003cli\u003eMix the color with the developer in the recommended ratio (typically 1 part dye to 1.5–2 parts developer) until a smooth, creamy paste forms.\u003c\/li\u003e \u003cli\u003eSection the hair into manageable quadrants to ensure even saturation; start applying at the roots and work toward the mid-lengths and ends for uniform coverage.\u003c\/li\u003e \u003cli\u003eAllow processing for the time specified in the product instructions (commonly around 35–40 minutes, depending on your hair condition and desired depth).\u003c\/li\u003e \u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear, then use a color-safe shampoo and conditioner to preserve the shade and hair health.\u003c\/li\u003e \u003cli\u003eFinish with styling as usual; for ongoing tone maintenance, consider color-safe care and periodic refreshes to sustain the ash look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWhy You Should Choose Loreal Majirel Absolu 7.1 Ash Blonde 50ml\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoose this shade when you want a dependable, professionally inspired ash blonde that counters brass while delivering durable, even color. The conditioning base helps protect hair during the processing stage, contributing to smoother results and a healthier feel post-color. The compact 50ml tube is convenient for touch-ups and precise applications, making it an excellent option for at-home color enthusiasts who demand salon-grade results without frequent salon visits. With strong gray coverage, lasting cool-tone payoff, and a natural-looking finish, Majirel Absolu 7.1 is a standout choice for achieving that coveted ash-blonde aesthetic.\u003c\/p\u003e \u003cp\u003eClosing note: crisp ash tones, reliable gray coverage, and a conditioning boost—Majirel Absolu 7.1 Ash Blonde 50ml is designed to deliver salon-quality color that you can recreate at home. Key selling points: targeted ash correction, durable color deposit, hair-friendly conditioning, compact 50ml format for precise use, and strong maintenance for long-lasting blonde sophistication.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":53615718236491,"sku":"B88682","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1658948502-71059500.png?v=1760746291"},{"product_id":"alf059945","title":"Alfaparf Milano Precious Nature Leave-In Spray 125ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAlfaparf Milano Precious Nature Leave-In Spray 125ml\u003c\/h1\u003e\n\u003cp\u003eAlfaparf Milano Precious Nature Leave-In Spray is a 125ml hair care product from Alfaparf Milano’s Precious Nature collection. Designed as a leave-in spray, it offers a convenient, no‑rinse option to integrate into your daily styling routine.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProduct type: Leave-In Spray from Alfaparf Milano's Precious Nature collection, 125ml.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePart of the Precious Nature line by Alfaparf Milano.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSize: 125ml bottle for everyday use.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFormat: Leave-In spray (no rinse).\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to clean, towel-dried hair.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDo not rinse—style as usual.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eReapply as needed to refresh your look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing\u003c\/strong\u003e This 125ml leave-in spray from Alfaparf Milano's Precious Nature line provides a simple, no-rinse step to your hair care routine with a compact, portable format designed for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alfaparf Milano","offers":[{"title":"Default Title","offer_id":57792875102539,"sku":"ALF059945","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1675268585-67588600.jpg?v=1783517373"},{"product_id":"wel212203","title":"Wella Welloxon Perfect Pastel 1+2 1.9% 6 Vol 1000ml Cream Peroxide","description":"\u003cdiv\u003e\n\u003ch1\u003eWella Welloxon Perfect Pastel 1+2 1.9% 6 Vol 1000ml Cream Peroxide\u003c\/h1\u003e\n\u003cp\u003eProfessional-grade hair color developer from Wella, Welloxon Perfect Pastel in a 1.9% strength. This cream peroxide is designed for pastel color applications and comes in a generous 1000 ml bottle for salon use, delivering consistent development with a smooth application for pastel shade results.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1.9% peroxide strength (6 Vol) for controlled development in pastel color applications\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCream peroxide formula provides smooth, even coverage with minimal drag\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGenerous 1000 ml bottle offers long-term use and cost efficiency in professional settings\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePastel variant designed to pair with pastel color formulations for soft, muted results\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTrusted Wella quality with reliable performance across the Welloxon Perfect line\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUse as the developer mixed with color formulations according to the color product instructions\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply evenly to hair after mixing with the color product\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eProcess for the time specified in the color formulation and rinse thoroughly\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCondition as needed after washing to maintain hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Welloxon Perfect Pastel\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrecise 1.9% peroxide for pastel shades, helping achieve soft color deposition without over-processing\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCream consistency provides smooth, even application and reduces drips\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEconomical 1000 ml size minimizes frequent repurchases and downtime in salons\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePart of the Welloxon Perfect family, ensuring compatibility and consistency with Wella color systems\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing: Elevate your pastel color work with Welloxon Perfect Pastel. A trusted, salon-grade developer that pairs with pastel color formulations to deliver reliable, even results, while offering substantial bottle size and ease of use for busy colorists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":57807538520395,"sku":"WEL212203","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_afd4cc87-4b14-4500-a5a5-aac055c74107.jpg?v=1783695944"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/temporary.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}