{"title":"W7","description":null,"products":[{"product_id":"w7-blazin-eye-colour-palette","title":"W7 Blazin Eye Colour Palette","description":"\u003cdiv\u003e\n\u003ch1\u003eW7 Blazin Eye Colour Palette\u003c\/h1\u003e \u003cp\u003eDiscover the W7 Blazin Eye Colour Palette, a compact collection designed to take you from soft everyday looks to bold, statement finishes with ease. This palette brings together a versatile mix of neutrals, burnt tones, jewel shades, and smoky hues in a single, travel-friendly case. Whether you’re refining your makeup routine or chasing creative color moments, Blazin makes it simple to build dimension, depth, and brightness across every look.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul style=\"margin:0 0 0 1em;\"\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eVersatile shade range\u003c\/strong\u003e: A curated mix of neutral basics, warm transition shades, and punchy accent colors to cover day-to-night looks in one place.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eBlendable formulas\u003c\/strong\u003e: Velvety textures that apply smoothly and blend seamlessly without harsh lines or patchiness.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eVaried finishes\u003c\/strong\u003e: A thoughtful balance of mattes and shimmers to create depth, dimension, and light reflection.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eLong-wearing potential\u003c\/strong\u003e: Formulas designed to stay put through everyday activities with minimal fading when paired with a primer.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eTravel-friendly packaging\u003c\/strong\u003e: A sturdy compact that fits neatly in a purse or makeup bag and includes a mirror for on-the-go application.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eFlattering for many skin tones\u003c\/strong\u003e: A selection that works across a wide range of complexions, enabling buildable color payoff.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat’s inside and how to use\u003c\/h2\u003e\n\u003cp\u003eThe W7 Blazin Eye Colour Palette is crafted to help you craft everything from soft, everyday looks to high-impact evening styles. Start with light neutrals for a clean base, layer mid-tones for crease depth, and finish with darker shades for definition. Use shimmers to add dimensional light, and reserve a pale highlight for inner corners and the brow bone to lift the eye.\u003c\/p\u003e \u003cul style=\"margin:0 0 0 1em;\"\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003ePrime and set\u003c\/strong\u003e: Apply an eye primer or a concealer base to maximize color payoff and longevity.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eDefine the crease\u003c\/strong\u003e: Sweep a soft matte shade through the crease with a fluffy brush to create natural dimension.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eLay the lid color\u003c\/strong\u003e: Press a mid-tone shade across the lid for an even, balanced base.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eDepth and definition\u003c\/strong\u003e: Apply a deeper matte to the outer V and lash line to intensify the look.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eAdd dimension with shimmer\u003c\/strong\u003e: Tap a metallic or satin shade onto the center of the lid and inner corner for reflectivity.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eHighlight and blend\u003c\/strong\u003e: Use a pale shade on the inner corner and brow bone, then blend edges for a seamless finish.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eSet and refresh\u003c\/strong\u003e: If needed, mist lightly with setting spray to boost wear time and intensity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose W7 Blazin Eye Colour Palette\u003c\/h2\u003e\n\u003cp\u003eThis palette is designed for confidence and creativity. It delivers a cohesive lineup that reduces the need for multiple single shadows, helping you achieve both everyday elegance and bold, editorial looks with a single, portable kit. The blendable textures make it forgiving for beginners while still offering sophisticated color payoff for experienced makeup enthusiasts. It’s a practical tool for building color stories, shaping eyes, and experimenting with finishes without sacrificing ease of use or performance.\u003c\/p\u003e \u003ch2\u003eWho is this ideal for?\u003c\/h2\u003e\n\u003cp\u003ePerfect for makeup lovers who want an all-in-one solution for versatile eye looks. It suits beginners who crave a forgiving formula with easy blending, as well as more seasoned artists seeking a compact palette with a broad shade range. Ideal for daily wear, social events, photos, and travel, it’s a reliable companion for anyone who loves experimenting with color but appreciates a streamlined kit.\u003c\/p\u003e \u003ch2\u003eTips for best results\u003c\/h2\u003e\n\u003cp\u003ePair with a quality eye primer for longevity, tap shimmers with a flat brush for maximum reflectivity, and use a clean blending brush to soften any harsh edges. For oily lids, apply a slightly tacky base or a long-wear primer to minimize fading and creasing throughout the day.\u003c\/p\u003e \u003ch2\u003eClosing thoughts\u003c\/h2\u003e\n\u003cp\u003eWith a thoughtful mix of neutrals, pops of color, and finishes that catch the light, the W7 Blazin Eye Colour Palette invites you to express yourself with precision and ease. Its compact design, blendable formulas, and versatile shade range make it a dependable staple in any makeup collection.\u003c\/p\u003e \u003ch2\u003eKey selling points\u003c\/h2\u003e\n\u003cul style=\"margin:0 0 0 1em;\"\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eAll-in-one versatility\u003c\/strong\u003e—neutrals through bolds in a single, portable palette.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eEffortless blending\u003c\/strong\u003e—soft, buildable color that wears gracefully from day to night.\u003c\/li\u003e \u003cli style=\"margin-bottom:1.6em;\"\u003e\n\u003cstrong\u003eDefined looks made simple\u003c\/strong\u003e—from clean everyday to dramatic smoky eyes, with minimal steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"W7","offers":[{"title":"Default Title","offer_id":56378089636171,"sku":"W7A756557","price":10.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769291545-21875800.jpg?v=1769303275"},{"product_id":"w7-lip-crush-lip-exfoliator-bubble-gum-flavour","title":"W7 Lip Crush Lip Exfoliator - Bubble Gum Flavour","description":"\u003cdiv\u003e\n\u003ch1\u003eW7 Lip Crush Lip Exfoliator - Bubble Gum Flavour\u003c\/h1\u003e\n\u003cp\u003eMeet the W7 Lip Crush Lip Exfoliator in Bubble Gum Flavour, a playful lip scrub designed to smooth and prep lips for flawless makeup application. The gentle formula buffs away dry, flaky skin, helping lipstick glide on evenly and last longer. The Bubble Gum Flavour delivers a pleasant, candy-like scent that makes lip care something you look forward to, not a chore. Perfect for anyone who wants smoother lips with a touch of whimsy.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBubble gum scented lip exfoliator that turns lip prep into a moment of sweet self-care.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGentle exfoliation helps remove flaky skin for a smooth lip canvas.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePreps lips for lipstick, gloss, or stain with better adhesion and longer wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable texture that glides on and rinses off easily with water or a wipe.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompact tube for on-the-go touch-ups; ideal for purse or makeup bag.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for weekly or as-needed use as part of a simple lip care routine.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small pea-sized amount to clean, dry lips and massage in gentle circular motions for 15-30 seconds to lift away dry skin.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse off with lukewarm water or wipe away with a damp cloth, leaving lips ready for balm or lipstick.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePat lips dry and follow with your favorite lip balm, serum, or treatment for lasting softness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse 1-2 times per week, or more often if your lips feel dry, to maintain a smooth lip surface.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor best results, apply after cleansing and before applying makeup to create a flawless lip canvas.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy Choose W7 Lip Crush Lip Exfoliator\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle exfoliation that effectively removes flaky skin without harsh scrubbing and is suitable for most lip types.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLeaves lips feeling soft and ready for color, with a smooth canvas that improves lipstick, balm, and gloss wear.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTravel-friendly packaging that fits easily in a purse or makeup bag for quick touch-ups on the go.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAffordable option to maintain a simple, effective lip care routine without sacrificing quality.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e W7 Lip Crush Lip Exfoliator in Bubble Gum Flavour offers a playful, effective way to prep lips for makeup, turning a quick grooming step into a treat. Key selling points: candy-scented, gentle exfoliation, easy to use, travel-friendly, and budget-friendly—perfect for building a daily lip care ritual.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"W7","offers":[{"title":"Default Title","offer_id":56378089898315,"sku":"W7A760288","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769291882-25440600.jpg?v=1769303276"},{"product_id":"w7-matte-dreamer-loose-powder-20g","title":"W7 Matte Dreamer Loose Powder 20g","description":"\u003cdiv\u003e\n\u003ch1\u003eW7 Matte Dreamer Loose Powder 20g\u003c\/h1\u003e\n\u003cp\u003eExperience a weightless, silky-matte finish with W7 Matte Dreamer Loose Powder. This finely milled setting powder locks in makeup, controls shine, and helps blur imperfections for a natural, breathable look that lasts through the day. Housed in a 20g sifter jar, it’s easy to dispense just the right amount and keep product waste to a minimum.\u003c\/p\u003e \u003ch2\u003eWhy it’s different\u003c\/h2\u003e\n\u003cp\u003eThe Matte Dreamer formula uses micro-fine pigments that melt into the skin, delivering a sheer, transparent veil rather than a chalky layer. The result is a soft-focus effect that smooths the appearance of pores and fine lines without looking flat. The translucent shade adapts to a wide range of skin tones, making it a versatile staple for everyday makeup routines.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTranslucent, microfine powder blends seamlessly for a natural, matte finish\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eOil-control technology helps reduce shine and keeps foundations in place longer\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, breathable texture that won’t settle into lines or cause a cakey look\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e20g sifter jar for controlled dispensing; ideal for brushes or powder puffs\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePairs well with liquid or cream products and supports touch-ups on the go\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShake the jar gently, tap the cap to release a small amount into the cap, then pick up powder with a fluffy brush or powder puff\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDust a light veil over the center of the face and blend outward to set foundation and concealer\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightly press or roll over the T-zone to blot shine without disturbing makeup\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a softer, more airbrushed finish, sweep a sheer layer across the entire face\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone who wants a lasting matte look without a heavy feel. It’s especially useful for those with normal to oily skin or anyone living in warmer, more humid climates where shine tends to show through makeup. It’s designed to work well with a wide range of foundations and concealers, making it a versatile addition to your routine.\u003c\/p\u003e \u003ch2\u003eWhy you should choose W7 Matte Dreamer Loose Powder\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless, breathable texture that delivers a natural matte finish without chalkiness\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTranslucent formula that adapts to many skin tones, reducing the appearance of shine in photos\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStrong oil-control properties to extend wear and minimize mid-day shine\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompact 20g jar with a precise dispensing system for minimal waste and easy travel\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing note: W7 Matte Dreamer Loose Powder is a practical, high-value setting powder that delivers a flawless, shine-free complexion with a light, comfortable feel. It’s a dependable staple for daily wear, photography-ready finishes, and quick touch-ups.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWeightless matte finish that blurs pores and controls shine\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTranslucent formula adapts to a wide range of skin tones\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTravel-friendly 20g jar with precise dispensing for minimal waste\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"W7","offers":[{"title":"Default Title","offer_id":56378090062155,"sku":"W7A753426","price":8.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1769291971-69796200.jpg?v=1769303276"}],"url":"https:\/\/www.directbeauty.co.uk\/collections\/w7.oembed","provider":"Direct Beauty","version":"1.0","type":"link"}