{"product_id":"almay-eye-shadow-quad-3-5g-170-individualist","title":"Almay Eye Shadow Quad 3.5g - 170 Individualist","description":"\u003cdiv\u003e\n\u003ch1\u003eAlmay Eye Shadow Quad 3.5g - 170 Individualist\u003c\/h1\u003e \u003cp\u003eCelebrate your individuality with Almay Eye Shadow Quad 3.5g in 170 Individualist. This beautifully curated palette brings four complementary shades together, ranging from soft mattes to luminous shimmers, to help you craft looks that are effortless, expressive, and uniquely you. The smooth, lightweight texture glides on with ease, blending seamlessly for a flawless finish that stays vibrant and crease-free from day to night. Fragrance-free, hypoallergenic, and tested by dermatologists and ophthalmologists, this quad is a clean, skin-friendly choice that’s gentle on sensitive eyes while delivering professional results. Compact and travel-friendly, it’s designed for on-the-go touch-ups and daily use, all within a cruelty-free formula.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eFour perfectly matched shades designed for versatile, customized eye looks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eBlendable, buildable formula with a velvety texture that glides on effortlessly.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eLong-lasting, crease-resistant wear that stays vibrant throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eHypoallergenic, fragrance-free, dermatologist- and ophthalmologist-tested for sensitive eyes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eIncludes matte and shimmer finishes for both subtle and dramatic results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eCompact and travel-friendly, ideal for on-the-go touch-ups and daily use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eClean, cruelty-free formula — gentle on skin, bold in performance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade Notes for 170 Individualist\u003c\/h2\u003e \u003cp\u003eThe quartet delivers a balanced mix of textures to build depth and dimension. Expect a light ivory matte base for a clean canvas, a soft taupe matte to define the crease, a rich bronze shimmer to deepen warmth and contour, and a pearlescent champagne shimmer to brighten the inner corners and highlight the brow bone. These shades blend seamlessly to create everything from a natural everyday glow to a striking evening look. The palette is designed to flatter a wide range of skin tones, supporting both cool and warm undertones for versatile artistry.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eSweep the lightest shade over the eyelid as a smooth, even base.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eApply the medium shade to the crease to define and contour the eye shape.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eUse the darkest shade along the lash line or outer corners for dimension and intensity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eAdd the shimmer shade to the inner corners or brow bone for a brightening highlight.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eBlend seamlessly for a professional, natural-to-bold finish that enhances your eyes effortlessly.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy Almay Eye Shadow Quad 3.5g - 170 Individualist\u003c\/h2\u003e \u003cp\u003eThis quad is ideal for anyone seeking a versatile, personalized eye look with a clean beauty ethos. The combination of matte and shimmer finishes provides endless creative potential, from everyday neutrals to evening drama. The hypoallergenic, fragrance-free formula is gentle on sensitive eyes and suitable for contact lens wearers, while the long-wearing, crease-resistant color ensures your eye makeup stays put all day. A compact, travel-ready design makes touch-ups a breeze, and the cruelty-free formulation aligns with a conscientious beauty routine.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Embrace your individuality with a palette that delivers effortless blendability, reliable longevity, and skin-friendly comfort. Key selling points include a four-shade versatility, fragrance-free and dermatologist-tested safety, crease-resistant wear, and a clean, cruelty-free footprint. Buy now with  and elevate your makeup routine with Almay’s gentle yet powerful touch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":55965585375563,"sku":"ALM594148","price":8.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1760907210-04103100.jpg?v=1763951135","url":"https:\/\/www.directbeauty.co.uk\/products\/almay-eye-shadow-quad-3-5g-170-individualist","provider":"Direct Beauty","version":"1.0","type":"link"}