{"product_id":"almay-velvet-foil-cream-eye-shadow-10-65ml-040-ruby-glam","title":"Almay Velvet Foil Cream Eye Shadow 10.65ml - 040 Ruby Glam","description":"\u003cdiv\u003e\n\u003ch1\u003eAlmay Velvet Foil Cream Eye Shadow 10.65ml - 040 Ruby Glam\u003c\/h1\u003e \u003cp\u003eTurn up the drama with the Almay Velvet Foil Cream Eye Shadow in 040 Ruby Glam. This rich ruby shade delivers a luminous, foil-like metallic finish on a creamy, cushiony base that glides onto lids with minimal effort. The formula is designed for all-day wear, staying vibrant, crease-free, and comfortable from morning coffee to late-night plans. Infused with Almay’s trusted clean beauty approach, this eye shadow is gentle on sensitive eyes yet high on impact, making it a versatile essential for bold looks or soft glamour alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eStriking ruby-red metallic shade with rich pigment and a luminous, foil-like finish.\u003c\/li\u003e \u003cli\u003eSmooth, creamy texture that glides seamlessly and blends evenly across the eyelids.\u003c\/li\u003e \u003cli\u003eLong-lasting, crease-resistant, and smudge-proof wear that stays vibrant all day.\u003c\/li\u003e \u003cli\u003eHypoallergenic, fragrance-free, dermatologist and ophthalmologist-tested — ideal for sensitive eyes and contact lens wearers.\u003c\/li\u003e \u003cli\u003eLightweight and comfortable formula that won’t crack or flake, offering buildable intensity.\u003c\/li\u003e \u003cli\u003eCompact and easy-to-use tube packaging, perfect for quick application and travel convenience.\u003c\/li\u003e \u003cli\u003eInfused with Almay’s trusted clean beauty formula for peace of mind and skin-friendly wear.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eApply a small amount of the cream shadow directly to your eyelids using your fingertip or a flat synthetic brush.\u003c\/li\u003e \u003cli\u003eBlend softly across the eyelid for a smooth, metallic finish or build layers for a more intense ruby glow.\u003c\/li\u003e \u003cli\u003eAllow the product to set for a few seconds before opening your eyes fully to prevent creasing.\u003c\/li\u003e \u003cli\u003eWear alone for a stunning pop of shimmer or combine with neutral tones for a blended, multidimensional look.\u003c\/li\u003e \u003cli\u003eFor extra drama, apply a small touch to the lower lash line or inner corner of the eyes for added radiance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eBold ruby-red shade that enhances every eye color with vibrant elegance.\u003c\/li\u003e \u003cli\u003eLong-wearing formula keeps your eye look fresh, crease-free, and luminous all day.\u003c\/li\u003e \u003cli\u003eHypoallergenic and fragrance-free for comfort and peace of mind on sensitive eyes.\u003c\/li\u003e \u003cli\u003eHighly pigmented metallic finish adds depth, dimension, and sophistication with minimal effort.\u003c\/li\u003e \u003cli\u003eClean beauty formula and dermatologist- and ophthalmologist-tested protection for confident use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing message: Elevate your eye looks with Almay Velvet Foil Cream Eye Shadow in Ruby Glam. It delivers a statement-making ruby glow with comfortable, all-day wear, while staying gentle on sensitive eyes and aligned with clean beauty values.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffortless application that fits busy mornings and late-night experiments alike.\u003c\/li\u003e \u003cli\u003eRadiant shimmer that catches light from every angle, enhancing natural eye shape.\u003c\/li\u003e \u003cli\u003eCompact tube keeps your shade secure and ready for touch-ups on the go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":55965584556363,"sku":"ALM036324","price":7.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1760909888-50714400.jpg?v=1763951132","url":"https:\/\/www.directbeauty.co.uk\/products\/almay-velvet-foil-cream-eye-shadow-10-65ml-040-ruby-glam","provider":"Direct Beauty","version":"1.0","type":"link"}