{"product_id":"american-crew-classic-daily-moisture-shampoo-250ml","title":"American Crew Classic Daily Moisture Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Classic Daily Moisture Shampoo 250ml\u003c\/h1\u003e\n\u003cp\u003eExperience daily hydration with American Crew Classic Daily Moisture Shampoo, crafted for normal-to-dry hair. This gentle formula moisturizes and conditions without weighing hair down, thanks to a trio of powerhouse ingredients: hydrolysed wheat protein, sage extract, and rice bran oil. It soothes the scalp, replenishes moisture, and leaves hair feeling fresh, clean, and easy to manage.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes hair without heaviness using rice bran oil and a balanced cleansing system, so hair stays light, soft, and manageable.\u003c\/li\u003e\n\u003cli\u003eHydrolysed wheat protein strengthens strands and supports healthy elasticity for daily use.\u003c\/li\u003e\n\u003cli\u003eSage extract helps soothe the scalp and support a comfortable, balanced environment.\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use on normal to dry hair types, helping to prevent dryness and flakiness between washes.\u003c\/li\u003e\n\u003cli\u003eFrom the trusted American Crew Classic line, designed to support classic grooming routines with a dependable, professional formulation.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount of shampoo to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently to work into a rich lather, focusing on the scalp to cleanse oils and buildup.\u003c\/li\u003e\n\u003cli\u003eRinse completely and repeat if desired for a deeper cleanse.\u003c\/li\u003e\n\u003cli\u003eAdjust quantity as needed for longer or thicker hair, then follow with conditioner if desired.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose American Crew Classic Daily Moisture Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is purpose-built for daily hydration without weighing hair down, making it ideal for people with normal or dry hair who wash frequently. The combination of hydrolysed wheat protein, sage extract, and rice bran oil delivers a premium cleansing experience that supports scalp health, hair softness, and manageability. It removes daily impurities while preserving natural moisture, helping prevent dryness or frizz and keeping your hair looking refreshed between grooming sessions. With a brand lineage rooted in professional, barber-inspired grooming, it’s a reliable staple for men and anyone seeking a classic, versatile daily shampoo.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e reliable daily hydration, weightless conditioning, protein-rich and botanical formula, salon-grade performance in a convenient 250ml bottle, and seamless compatibility with other American Crew products for a complete grooming routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":55964396683595,"sku":"ZZAC14887","price":11.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678889892-56633000.jpg?v=1763948945","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-classic-daily-moisture-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}