{"product_id":"american-crew-daily-cleansing-250ml-shampoo","title":"American Crew Daily Cleansing 250ml Shampoo","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Daily Cleansing Shampoo 250ml\u003c\/h1\u003e \u003cp\u003eAmerican Crew Daily Cleansing Shampoo is a versatile daily cleanser designed to remove everyday buildup while preserving the scalp’s natural oils. It’s engineered for frequent use, delivering a clean, refreshed feeling after each wash. The 250 ml bottle fits seamlessly into any grooming routine, offering reliable performance without leaving the hair stripped or dry. \u003c\/p\u003e \u003cp\u003eKey features come together to support a simple, effective daily wash: a balanced surfactant system for cleansing, botanical extracts for scalp comfort, and a light conditioning boost to keep hair manageable after washing. The formula includes Quillaja Saponaria Bark Extract (Panama Bark) as a natural cleansing aid, plus rosemary leaf extract and thyme extract for antioxidant benefits, and menthol for a refreshing tingle. A conditioning polymer helps reduce frizz and add a touch of slip for easy styling. Fragrance is included for a clean, masculine scent. \u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eGentle, daily cleansing formula designed for frequent use, using a sulfate-containing yet balanced surfactant system to lift daily grime without weighing hair down. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003ePanama Bark Extract (Quillaja Saponaria Bark Extract) acts as a natural cleansing booster that helps remove buildup while preserving hair’s moisture balance. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eHerbal extracts including Rosemary Leaf and Thyme Extract contribute antioxidant support and scalp comfort during cleansing. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eMenthol provides a refreshing cooling sensation on the scalp as you wash, enhancing the overall sensory experience. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003ePolyquaternium-10 offers lightweight conditioning to help hair feel smoother and easier to manage after rinsing. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eFragrance (Parfum) is included to deliver a clean, masculine scent that complements daily grooming routines. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003ePackaging is a convenient 250 ml (8.4 oz) bottle, making it a staple for daily use at home or on the go. \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount of Daily Cleansing Shampoo to the scalp, then massage to generate a rich lather. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse completely and repeat once if you feel you need an extra cleanse for heavier buildup. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMassage through the lengths of the hair, then rinse well to avoid residue. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner if desired for additional moisture and ease of styling. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes; if contact occurs, rinse thoroughly with water. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy Choose This Daily Cleansing Shampoo\u003c\/h3\u003e \u003cp\u003eThis shampoo is purpose-built for everyday use, delivering dependable cleansing without sacrificing scalp comfort. The blend of Panama Bark Extract, rosemary, and thyme provides a botanical edge that supports scalp health, while menthol delivers a refreshing feel during washing. The inclusion of a conditioning polymer helps hair feel smoother post-wash, making everyday styling easier. The 250 ml bottle offers practical value for daily routines, with a timeless, masculine scent that aligns with classic men’s grooming. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing\u003c\/strong\u003e: For a straightforward, reliable daily cleanse that respects the scalp and hair, American Crew Daily Cleansing Shampoo stands out. Its balanced formulation, botanical extracts, and familiar scent make it a practical staple for everyday grooming, while the compact 250 ml size keeps it convenient at home or in a gym bag. Key selling points: dependable daily cleanse, scalp-supporting botanicals, refreshing menthol sensation, lightweight conditioning, and a brand with long-standing recognition in men’s grooming. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":57394106433867,"sku":"AME000984","price":13.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_29f3e01d-0ca2-4d02-ba40-cdda9accce7d.jpg?v=1783434779","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-daily-cleansing-250ml-shampoo","provider":"Direct Beauty","version":"1.0","type":"link"}