{"product_id":"american-crew-defining-paste-85g","title":"American Crew Defining Paste 85G","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Defining Paste 85G\u003c\/h1\u003e \u003cp\u003eMeet American Crew Defining Paste 85G, a medium-hold styling paste designed to add texture and definition with a low-shine, matte finish. This wax-like formula glides through hair and distributes smoothly, making it ideal for creating modern textures and controlled definition across a range of lengths, including hair longer than 2 inches.\u003c\/p\u003e \u003cp\u003eKey ingredients—lanolin, beeswax and glycerin—work together to deliver a richer emollient profile, a pliable hold, and subtle moisturization. Beeswax provides grip and texture without stiffness, lanolin conditions the strands, and glycerin helps maintain moisture for a healthier-looking finish. The result is hair that looks thicker, feels flexible, and can be restyled through the day.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold with a natural, matte finish and low shine for a clean, modern look.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWax-like texture that spreads easily and distributes evenly through hair for texture and definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePliable, reworkable hold that lets you reshape your style without stiffness or flaking.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBeeswax provides texture and grip while lanolin adds moisture for a healthier feel.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eGlycerin helps maintain moisture, reducing dryness and keeping hair feeling supple.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSuitable for hair lengths beyond 2 inches and versatile across many hair types and styles.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCompared to Fiber, Defining Paste offers similar texture and effects but is easier to apply and distribute.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003ePackaged in an 85 g jar, offering a compact, everyday styling solution that travels well.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose American Crew Defining Paste\u003c\/h2\u003e\n\u003cp\u003eIf you want texture without sacrifice, this Defining Paste is designed for flexible styling that you can shape and reshape. Its matte finish avoids the telltale sheen some pastes create, making it ideal for professional or casual looks. The formulation blends conditioning ingredients with a durable yet pliable hold, so you can achieve separation, volume, and definition without heaviness or residue. It performs particularly well on medium-to-longer lengths where texture and motion matter, and its easy distribution reduces product waste and mess.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEmulsify a small amount (start with about a pea-sized dab) between the palms until creamy and evenly warmed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWork the product through damp or dry hair, distributing from roots to ends for even texture.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStyle with your fingers or a comb to create the desired texture, using additional small amounts to build definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRework and reshape during the day as needed for a fresh, natural look without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing message\u003c\/b\u003e The American Crew Defining Paste 85G combines flexible hold, matte finish, and easy distribution to deliver texture, fullness, and a natural look that holds up from morning to night. Key selling points: pliable, reworkable hold; matte finish; easy to apply; long hair friendly; conditioning ingredients for healthier hair; compact 85 g jar for easy storage and travel.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":55964396847435,"sku":"ZZAC24252","price":12.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678805066-69533400.jpg?v=1763948946","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-defining-paste-85g","provider":"Direct Beauty","version":"1.0","type":"link"}