{"product_id":"american-crew-fiber-85g","title":"American Crew Fiber 85g","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Fiber 85g\u003c\/h1\u003e\n\u003cp\u003eDiscover a premium texturizing styling solution built for modern men who want controlled, natural-looking texture without shine. American Crew Fiber 85g delivers a fiber-like hold that grips each strand for definition, separation, and shape, while keeping hair flexible and matte. This water-based formula is easy to wash out, minimizes buildup, and is ideal for short to medium hairstyles—from classic crops to textured quiffs and bed-head finishes. Trusted in salons and barbershops, Fiber 85g is compact enough for travel and powerful enough to anchor everyday looks with confidence.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold with a matte finish that maintains natural movement and reworkability throughout the day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFiber-inspired texture creates natural separation and density without unwanted shine.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWater-based formula for easy wash-out and light, breathable feel on the scalp.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSuitable for a wide range of hair types and lengths—ideal for short to medium styles seeking texture and definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eNon-greasy, lightweight formula that won’t weigh hair down or leave residue.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e85g tin provides a convenient, durable packaging that's perfect for home use or travel.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSalon-grade fragrance—clean, masculine scent that stays in the background while you wear your fragrance or cologne.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance profile:\u003c\/strong\u003e A clean, masculine salon scent with subtle citrus brightness and woody undertones. The top notes offer a fresh zing of bergamot and lemon zest, opening to a heart of lavender, sage, and geranium for a refined, aromatic edge. The base finishes with musk, sandalwood, cedar, and amber to give a lasting, understated warmth. The aroma is designed to be non-overbearing, making it easy to wear daily alongside your favorite cologne or skin care routine.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScoop a small amount, starting with a pea-to-dime size depending on hair length and desired hold.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRub between the palms to warm the product and activate the texture fibers.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWork evenly through damp or dry hair, focusing on roots for lift and ends for definition.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStyle with fingers or a comb to create your preferred textured look, then shape and rework as needed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor extra hold and longevity, finish with a quick blast of air from a blow dryer.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eTo switch looks or refresh texture, simply re-apply a small amount and remold.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose American Crew Fiber\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrecisely balanced hold that builds texture without stiffness, keeping hair natural and movable.\u003c\/li\u003e\n\u003cli\u003eMatte finish delivers a refined, low-shine appearance perfect for everyday wear and professional settings.\u003c\/li\u003e\n\u003cli\u003eReworkability throughout the day means you can adapt your style from work to after-hours without reapplying heavily.\u003c\/li\u003e\n\u003cli\u003eEasy wash-out with no heavy residue, helping maintain scalp comfort and hair health.\u003c\/li\u003e\n\u003cli\u003eTrusted, salon-grade brand with a legacy of reliable grooming products designed for men’s hair needs.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing message and key selling points\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Fiber 85g is a versatile, trail-ready styling staple designed to deliver texture, durability, and a natural look in a compact package. It suits active days, professional environments, and nightlife alike, giving you confident control without sacrificing movement. Key selling points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTexturizing fiber formula for natural definition and thickness\u003c\/li\u003e\n\u003cli\u003eMatte finish with flexible, reworkable hold\u003c\/li\u003e\n\u003cli\u003eWater-based, easy wash-out—no buildup\u003c\/li\u003e\n\u003cli\u003eLight, masculine fragrance that complements any scent profile\u003c\/li\u003e\n\u003cli\u003eCompact 85g tin ideal for travel or daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":56377894273355,"sku":"AME002698","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1767653987-05356000.jpg?v=1769302749","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-fiber-85g","provider":"Direct Beauty","version":"1.0","type":"link"}