{"product_id":"american-crew-heavy-hold-with-high-shine-pomade-85g","title":"American Crew Heavy Hold With High Shine Pomade 85G","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Heavy Hold With High Shine Pomade 85G\u003c\/h1\u003e \u003cp\u003eExperience a commanding, polished look with American Crew Heavy Hold With High Shine Pomade. This 85g jar is engineered for men who want durable control and a luminous finish that lasts from morning meetings to evening outings. A little goes a long way, delivering definition without heaviness, so you can sculpt classic slick backs, structured quiffs, or a clean, professional pompadour with confidence.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eHeavy hold for lasting shapes:\u003c\/b\u003e Keeps bold, defined styles in place all day, even on thick or unruly hair.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHigh shine finish:\u003c\/b\u003e Produces a glossy, salon-worthy look that highlights texture and dimension.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVersatile styling:\u003c\/b\u003e Ideal for slicked-back looks, pompadours, and refined side parts with easy reworkability.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEasy washout:\u003c\/b\u003e Turns out cleanly with regular shampoo, leaving little-residue and no buildup.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWorks across hair types:\u003c\/b\u003e Particularly effective on medium to thick hair, while still workable on finer strands with a lighter application.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eStart with a small amount (pea to dime size) and warm it between your palms until it’s smooth.\u003c\/li\u003e \u003cli\u003eEvenly distribute through towel-dried or dry hair, focusing on the areas you want most control.\u003c\/li\u003e \u003cli\u003eStyle with your fingers or a comb to shape the look you desire—slick back, pompadour, or defined part.\u003c\/li\u003e \u003cli\u003eFor extra hold, apply a touch more to areas that need reinforcement after initial shaping.\u003c\/li\u003e \u003cli\u003eLet air-dry or use a low heat blow dryer to set the style and enhance shine.\u003c\/li\u003e \u003cli\u003eRework as needed throughout the day with hands or a comb, then wash out at the end of the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003eThis pomade is ideal for men who want a strong, long-lasting hold without sacrificing a bright, glossy finish. It’s well-suited for classic, professional looks—slicked-back styles, clean side parts, and structured pompadours—that hold up through long workdays and after-hours events. It works best on medium to thick hair but can be effective for finer hair with careful, lighter applications.\u003c\/p\u003e \u003ch2\u003eWhy Choose This Pomade\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003ePro-grade hold:\u003c\/b\u003e Delivers a firm, controllable shape that remains pliable enough for adjustments.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePolished, high-gloss finish:\u003c\/b\u003e Elevates your hairstyle with a sophisticated, visible shine.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEasy maintenance:\u003c\/b\u003e Simple washout with regular shampoo means less stubborn residue.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVersatility in styling:\u003c\/b\u003e From clean, conservative looks to more adventurous silhouettes, you can reshape on the go.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e If you value a dependable, professional aesthetic that lasts all day and shines with confidence, American Crew Heavy Hold With High Shine Pomade is a strong, reliable choice. Key selling points: durable hold, luminous shine, easy washout, versatile styling, and a design that supports classic, timeless looks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":55964055667019,"sku":"B88717","price":14.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1632218445-48659600.jpg?v=1763948502","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-heavy-hold-with-high-shine-pomade-85g","provider":"Direct Beauty","version":"1.0","type":"link"}