{"product_id":"american-crew-matte-clay-85g-ame002759","title":"American Crew Matte Clay 85g","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Matte Clay 85g\u003c\/h1\u003e \u003cp\u003eTake charge of your daytime style with American Crew Matte Clay 85g — a salon-grade hair clay designed to deliver a strong, reworkable hold with a natural, matte finish. This water-based formula lets you sculpt textured looks without shine, making it ideal for short to medium-length hair and a variety of textures. The compact 85 g jar fits easily into a gym bag or travel kit, so you can shape your style on the go.\u003c\/p\u003e \u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, reworkable hold that lets you shape and reshape your look throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eMatte finish that adds texture and definition without any visible shine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eWater-based formula for easy wash-out and minimal product buildup.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eSuitable for a range of hair lengths and textures, especially short to medium styles.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eNatural scent that stays subtle, so it won’t compete with your fragrance or scalp.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDispense a small amount (dime-sized) onto your palm and rub between hands until smooth.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eWork evenly through dry or damp hair, focusing on the areas you want texture and hold, then shape with your fingers or a comb.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eFor a stronger hold, apply in thin layers and allow each layer to set briefly before adding more product.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eTo restyle during the day, run your fingers through hair and reshape without reapplying product.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eFinish by brushing or finger-styling to achieve your desired matte look; then wash out with regular shampoo at the end of the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy You Should Choose American Crew Matte Clay 85g\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade formula trusted by barber shops and salons for reliable, consistent results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eStrong yet flexible hold with a true matte finish that preserves natural texture.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eEasy wash-out thanks to the water-based formula, avoiding buildup and residue.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eVersatile for short to medium-length hairstyles and a wide range of textures.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eCompact 85 g jar is travel-friendly and budget-conscious for daily use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing: If you’re seeking a dependable, everyday styling product that gives you control, texture, and a natural look without shine, American Crew Matte Clay 85g is a standout choice. It’s designed to adapt to your evolving style from work to weekend, offering reworkable hold, easy removal, and a clean, masculine scent that won’t overpower your personal fragrance. Key selling points: reliable matte finish, strong but flexible hold, easy wash-out, travel-friendly packaging, salon-grade quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":57394107187531,"sku":"AME002759","price":16.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_996452ae-a5f3-4bb9-a7e9-e40e980addc4.jpg?v=1783432171","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-matte-clay-85g-ame002759","provider":"Direct Beauty","version":"1.0","type":"link"}