{"product_id":"american-crew-pomade-50ml","title":"American Crew Pomade 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAmerican Crew Pomade 50ml\u003c\/h1\u003e\n\u003cp\u003eThe American Crew Pomade 50ml is a versatile hair styling solution designed for classic looks and modern textures. In a compact travel-friendly bottle, this water-based pomade delivers reliable hold, a natural-looking sheen, and easy washout—perfect for slicked-back styles, side parts, and textured finishes from casual to polished.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eWater-based formula for easy washout and effortless re-styling without buildup.\u003c\/li\u003e \u003cli\u003eMedium hold with high shine to create timeless looks like slick backs, pomps, and defined waves while preserving movement.\u003c\/li\u003e \u003cli\u003eNon-greasy, clean finish that resists flaking and keeps hair feeling comfortable throughout the day.\u003c\/li\u003e \u003cli\u003eVersatile for all hair types and lengths—works well on short crops as well as longer, textured styles.\u003c\/li\u003e \u003cli\u003e50ml travel-friendly bottle that fits neatly in gym bags or toiletry kits, ideal for on-the-go grooming.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eStart with a small amount (dime-sized for short hair, nickel-sized for longer styles) and warm it between your palms until smooth.\u003c\/li\u003e \u003cli\u003eDistribute evenly through damp or dry hair, beginning at the back and moving forward to shape your desired look.\u003c\/li\u003e \u003cli\u003eUse a comb for a sleek, controlled finish or fingers for a more textured, natural vibe; allow it to set for a few minutes.\u003c\/li\u003e \u003cli\u003eFor touch-ups, apply a small amount and reform with your hands or a comb to refresh shine and hold without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose American Crew Pomade 50ml\u003c\/h2\u003e\n\u003cp\u003eAmerican Crew Pomade 50ml brings a trusted barber-brand approach to everyday styling. The water-based formula makes removal simple, so you can switch looks without residue or stiffness. It balances hold and shine to support both classic, polished silhouettes and contemporary textures, making it suitable for a wide range of hair types and styling preferences. The compact 50ml size is perfect for testing new styles, traveling, or keeping a reliable go-to product in your grooming kit. With consistent performance and a recognizable American Crew quality, this pomade helps you achieve durable style without sacrificing comfort or mobility.\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e reliable medium hold with high shine, easy washout, versatile for various looks and hair types, travel-friendly size, and trusted brand credibility. Elevate daily grooming with a timeless, professional finish that moves with you and washes out cleanly when you’re ready for a change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":55963183284555,"sku":"B69936","price":10.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1500955105-00766000.jpg?v=1763947325","url":"https:\/\/www.directbeauty.co.uk\/products\/american-crew-pomade-50ml","provider":"Direct Beauty","version":"1.0","type":"link"}