{"product_id":"anastasia-beverly-hills-matte-lipstick-3-5g-ruby","title":"Anastasia Beverly Hills Matte Lipstick 3.5G - Ruby","description":"\u003cdiv\u003e\n\u003ch1\u003eAnastasia Beverly Hills Matte Lipstick in Ruby (3.5 g)\u003c\/h1\u003e \u003cp\u003eDiscover the iconic Ruby shade from the Anastasia Beverly Hills Matte Lipstick collection. This 3.5 g bullet delivers intense, full-coverage color with a comfortable matte finish that flatters a wide range of skin tones. The formula is crafted to feel lightweight on lips, offering a velvety, highly pigmented look that stays put through daily activities without feeling heavy.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eRich, high-pigment ruby\u003c\/b\u003e delivers bold color in a single swipe, making a statement with every application.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCreamy matte texture\u003c\/b\u003e glides smoothly onto lips for even coverage without skipping or tugging.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight, comfortable wear\u003c\/b\u003e feels breathable on lips and minimizes dryness often associated with matte lipsticks.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-wear appeal\u003c\/b\u003e designed to maintain color through regular daily activities with minimal transfer.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePrecise, durable bullet\u003c\/b\u003e allows for clean definition around the lips and easy layering for intensity.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCompact 3.5 g size\u003c\/b\u003e makes it easy to carry for touch-ups anywhere, anytime.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone seeking a confident, red-carpet-ready lip with a modern matte finish. It suits a variety of skin tones, from fair to deep, and pairs beautifully with neutral or smoky eye looks. This shade is a versatile choice for day-to-night versatility, especially when you want a polished, statement lip that remains comfortable from morning through evening.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep lips by gently exfoliating and applying a light lip balm to create a smooth canvas.\u003c\/li\u003e \u003cli\u003eDefine your lip line with a matching lip liner to prevent feathering and to extend wear.\u003c\/li\u003e \u003cli\u003eApply the lipstick from the center of the lips outward for even color distribution.\u003c\/li\u003e \u003cli\u003eFor a bolder look, layer the lipstick in gentle, even strokes until you reach desired intensity.\u003c\/li\u003e \u003cli\u003eBlot lightly with a tissue and reapply a second layer for a deeper ruby payoff and longer wear.\u003c\/li\u003e \u003cli\u003eWipe away any product from the inner lip area with a concealer brush for sharp, clean edges.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eTips to Extend Wear\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eUse a lip primer for longevity and smoothness, especially in dry environments.\u003c\/li\u003e \u003cli\u003ePair with a lip liner that matches the ruby shade to reduce feathering and boost definition.\u003c\/li\u003e \u003cli\u003eA quick touch-up after meals helps maintain a crisp, vibrant finish.\u003c\/li\u003e \u003cli\u003eA light veil of translucent powder over a tissue can mattify further without dulling the color.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose This Lipstick\u003c\/h2\u003e\n\u003cp\u003eWhy settle for a standard red when you can have a true ruby kissed by the ABH matte formula? This lipstick blends high-impact color with a refined matte finish that is comfortable to wear all day. The precision bullet makes shaping effortless, while the lightweight texture prevents that heavy lipstick feeling. In short, it delivers bold, enduring color without compromising lip comfort or definition.\u003c\/p\u003e \u003ch2\u003eClosing: Key Selling Points\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eBold, true ruby shade with exceptional pigment payoff in one swipe.\u003c\/li\u003e \u003cli\u003eComfortable matte finish that remains flattering on a range of skin tones.\u003c\/li\u003e \u003cli\u003eEveryday portability with a compact 3.5 g design for on-the-go touch-ups.\u003c\/li\u003e \u003cli\u003eLong-wearing color that holds up through daily activities with minimal need for reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eElevate your makeup routine with this stunning Anastasia Beverly Hills Matte Lipstick in Ruby and embrace a statement lip that lasts.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Anastasia Beverly Hills","offers":[{"title":"Default Title","offer_id":50712415732043,"sku":"S10020966","price":21.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1647603434-56609400.jpg?v=1760747563","url":"https:\/\/www.directbeauty.co.uk\/products\/anastasia-beverly-hills-matte-lipstick-3-5g-ruby","provider":"Direct Beauty","version":"1.0","type":"link"}