{"product_id":"atelier-bloem-william-100ml-edp-spray","title":"Atelier Bloem William 100ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eAtelier Bloem William 100ml EDP Spray\u003c\/h1\u003e \u003cp\u003eWilliam by Atelier Bloem is a unisex Floral Fruity fragrance designed for both women and men. Released in the 2010s, this scent offers a luminous, modern interpretation of botanical florals with a sunlit brightness that softens into a warm, comforting base. The 100ml bottle in EDP (Eau de Parfum) concentration provides lasting aroma and balanced projection, making it versatile for daily wear, special occasions, and everything in between.\u003c\/p\u003e \u003ch3\u003eFragrance Notes\u003c\/h3\u003e \u003cp\u003e\u003cb\u003eTop notes:\u003c\/b\u003e Neroli, Nectarine, Lavender — a sparkling opening that feels fresh and uplifting with a subtle herbal coolness.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHeart notes:\u003c\/b\u003e Valencia Orange Flower, White Wood, Freesia, Jasmine Sambac — a luminous floral core with creamy, soft woody nuances and a hint of sweet sophistication.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBase notes:\u003c\/b\u003e Sandalwood, Amber, Vanilla, Musk — a warm, comforting foundation that lingers with a whisper of sweetness and a clean, powdery finish.\u003c\/p\u003e \u003cp\u003eIn addition to the official notes, William unfurls a sun-kissed, citrus-tinged character that evolves into a refined bouquet, then settles into a velvety, sensual base. The result is a versatile fragrance that reads bright and uplifting on first spray, then softly envelops the wearer with warmth and elegance.\u003c\/p\u003e \u003ch3\u003eKey Features\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eUnisex Floral Fruity fragrance crafted for both women and men\u003c\/li\u003e\n\u003cli\u003e100ml bottle in EDP concentration for noticeable longevity\u003c\/li\u003e\n\u003cli\u003eDistinctive blend centered on Neroli and Valencia Orange Flower with a creamy floral heart\u003c\/li\u003e\n\u003cli\u003eWarm, comforting base of Sandalwood, Amber, Vanilla, and Musk for lasting appeal\u003c\/li\u003e\n\u003cli\u003eIdeal for everyday wear, office settings, and evening outings with seamless versatility\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eApply 1–2 sprays on pulse points: wrists, neck, and behind the ears for optimal projection\u003c\/li\u003e\n\u003cli\u003eLet the fragrance develop on skin—avoid rubbing wrists together to preserve sillage\u003c\/li\u003e\n\u003cli\u003eRefresh as needed after several hours or after exposure to heat or activity\u003c\/li\u003e\n\u003cli\u003eFor travel or on-the-go touch-ups, carry the compact bottle in your bag or purse\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to maintain bottle integrity\u003c\/li\u003e\n\u003cli\u003ePair with light clothing to let the scent bloom without overpowering the senses\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy You Should Choose William\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eUnisex appeal with a bright, uplifting opening that suits a wide audience\u003c\/li\u003e\n\u003cli\u003eBalanced progression from floral-fruity brightness to a warm, creamy base\u003c\/li\u003e\n\u003cli\u003eHigh-quality EDP formula that delivers enduring aroma without overpowering presence\u003c\/li\u003e\n\u003cli\u003ePractical 100ml size — travel-friendly, easy to carry, and suitable for daily rotation\u003c\/li\u003e\n\u003cli\u003eCrafted by Atelier Bloem, offering a refined niche fragrance experience with thoughtful composition\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClosing: William is a versatile, approachable fragrance that transitions effortlessly from daytime activities to evening events. Its luminous Neroli-led opening, soft floral heart, and warm amber-vanilla base create a scent story that feels chic, contemporary, and enduring. Key selling points: unisex versatility, lasting aroma, travel-friendly bottle, refined niche profile, and a scent that evolves beautifully over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Atelier Bloem","offers":[{"title":"Default Title","offer_id":55964871426379,"sku":"ATE000201","price":70.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678202906-79550800.jpg?v=1763949741","url":"https:\/\/www.directbeauty.co.uk\/products\/atelier-bloem-william-100ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}