{"product_id":"ave152555","title":"Avene Gentle Milk Cleanser 200ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAvene Gentle Milk Cleanser 200ml\u003c\/h1\u003e\n\u003cp\u003eThe Avène Gentle Milk Cleanser provides simultaneous makeup removal and deep hydration for sensitive and dry skin types, powered by therapeutic Avène Thermal Spring Water. This milky lotion gently purifies while minimizing irritation, making it an ideal solution for reactive faces that react poorly to foaming washes.\u003c\/p\u003e\n\u003cp\u003eDesigned to resist the tight, stripped sensation common with harsh surfactants, the formula leaves the skin feeling soft, supple, and enriched with moisture. Enriched with Avène Thermal Spring Water, the cleanser delivers calming properties that reduce redness and maintain optimal hydration levels. With 98% natural origin ingredients, this serum-like fluid lifts away impurities and eye makeup without disrupting the skin's natural balance.\u003c\/p\u003e\n\u003ch2\u003eEco-Conscious Performance\u003c\/h2\u003e\n\u003cp\u003eFacing increasing scrutiny over waste, this dermatologist-approved cleanser addresses sustainability through responsible manufacturing. The bottle is constructed from 100% recycled plastic, and the outer packaging utilizes 84% recycled materials, offering a guilt-free luxury experience without compromising on efficacy.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits for Sensitive Skin\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNon-irritating daily care suitable as a standalone wash for both morning and evening routines.\u003c\/li\u003e\n\u003cli\u003eGentle enough for the delicate eye area to eliminate mascara and concealer safely.\u003c\/li\u003e\n\u003cli\u003eInstant comforting relief reduces the appearance of redness caused by environmental stressors.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eApply the cleanser to a dry face and eyes using gentle fingertip pressure, or dispense onto a reusable cloth or cotton pad before massaging across the skin in soft circular motions to dissolve makeup and sebum.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eMassage the lotion into the skin using gentle circular movements to liquefy impurities and break down waterproof makeup while allowing the soothing thermal water to penetrate the surface.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eLift away the entire mixture with a fresh cotton pad or soft tissue; because the formulation is non-rinsable and highly moisturizing, simply wipe until the cotton comes away clear, ready to proceed with serums or creams.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy This Cleanser\u003c\/h2\u003e\n\u003cp\u003eInvest in a routine that respects your skin barrier rather than aggressive stripping methods. The Avène Gentle Milk Cleanser replaces the need for separate primers, micellar waters, and heavy post-cleansing balms by combining effective oil dissolution with immediate soothing therapy.\u003c\/p\u003e\n\u003ch3\u003eKey Selling Points\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTravel-Friendly Convenience:\u003c\/strong\u003e Because the cleanser does not require rinsing, you can refresh your complexion anywhere anytime without access to running water or towels. \u003cstrong\u003eUniversal Compatibility:\u003c\/strong\u003e While optimized for dry and sensitive complexions, its balanced pH makes it a reliable choice for all skin types seeking minimalistic care. \u003cstrong\u003eProven Calming Action:\u003c\/strong\u003e The high concentration of Avene Thermal Spring Water offers clinically noted anti-irritation benefits that deliver long-lasting comfort immediately after use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Avene","offers":[{"title":"Default Title","offer_id":58367530959179,"sku":"AVE152555","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/u5wa3z31qn5sjcrfu3d1nduf554qphzgfyfu4fa.png?v=1788634626","url":"https:\/\/www.directbeauty.co.uk\/products\/ave152555","provider":"Direct Beauty","version":"1.0","type":"link"}