{"product_id":"aveda-brilliant-shampoo-250ml","title":"Aveda Brilliant Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eAveda Brilliant Shampoo 250ml\u003c\/h1\u003e\n\u003cp\u003eDiscover a color-safe cleanse that respects your hair color while delivering radiant shine. Aveda Brilliant Shampoo 250ml is formulated to gently remove everyday buildup from color-treated hair, helping to preserve vibrancy and softness with every wash. This 250ml bottle is designed for regular use, pairing perfectly with conditioners from the same line to maximize color longevity and manageability.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eColor-safe formula that helps preserve vibrancy in color-treated hair between salon visits.\u003c\/li\u003e\n\u003cli\u003eGentle cleansing powered by plant-derived surfactants to cleanse without stripping moisture.\u003c\/li\u003e\n\u003cli\u003eBoosts natural shine and smoothness for a polished, healthy look.\u003c\/li\u003e\n\u003cli\u003eImproved manageability with smoother lengths and reduced appearance of frizz on treated hair.\u003c\/li\u003e\n\u003cli\u003ePeta-friendly, responsibly sourced botanical ingredients aligned with eco-conscious beauty routines.\u003c\/li\u003e\n\u003cli\u003ePH-balanced to support scalp comfort and color longevity over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhat makes it different\u003c\/h2\u003e\n\u003cp\u003eAveda Brilliant Shampoo stands out by combining a color-conscious cleansing action with plant-powered ingredients that nurture the cuticle and maintain hair softness. It’s designed specifically for color-treated hair, helping to minimize color fade while providing a bright, natural-looking sheen. The 250ml format makes it easy to integrate into your daily or salon-grade home care, supporting longer-lasting color between visits.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly and rinse to prepare the scalp and strands for cleansing.\u003c\/li\u003e\n\u003cli\u003eDispense a small amount into your hands and massage into the scalp, then work through the lengths to create a light lather.\u003c\/li\u003e\n\u003cli\u003eRinse completely, and if desired, repeat for a deeper cleanse.\u003c\/li\u003e\n\u003cli\u003eFollow with Aveda Brilliant Conditioner or your preferred conditioner to lock in moisture and color protection.\u003c\/li\u003e\n\u003cli\u003eUse as part of your regular routine, adapting frequency to your color-treated hair needs and stylist recommendations.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Aveda Brilliant Shampoo\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePreserves color vibrancy with a color-conscious cleansing approach, helping you enjoy longer-lasting shade.\u003c\/li\u003e\n\u003cli\u003eGentle, plant-derived cleansing that cleanses without excessive dryness or weighing hair down.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking shiny and feeling smoother with improved manageability.\u003c\/li\u003e\n\u003cli\u003eAligned with Aveda’s commitment to botanical ingredients and sustainable practices.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this for\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone with color-treated hair who wants a gentle, effective cleanse that extends color life, enhances shine, and supports smoothness. Suitable for most hair types, especially those seeking a refreshed, vibrant look after color treatments.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e\n\u003cp\u003eChoose Aveda Brilliant Shampoo 250ml for a thoughtful balance of color protection, botanical care, and everyday ease. Key selling points include color longevity, plant-powered cleansing, luxurious shine, and a formulation rooted in sustainable beauty principles—delivering salon-quality care in the comfort of your home.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":55963394933067,"sku":"B159","price":33.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1504439139-05591800.jpg?v=1763947583","url":"https:\/\/www.directbeauty.co.uk\/products\/aveda-brilliant-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}