{"product_id":"avene-hyaluron-activ-b3-30ml-serum","title":"Avene Hyaluron Activ B3 30ml Serum","description":"\u003cdiv\u003e\n\u003ch1\u003eAvene Hyaluron Activ B3 Serum – 30ml\u003c\/h1\u003e \u003cp\u003eMeet a precisely targeted hydration booster designed for everyday skin balance. Avene Hyaluron Activ B3 Serum blends multi-weight hyaluronic acid with vitamin B3 (niacinamide) to deliver plump, refreshed skin while supporting the skin’s natural barrier. Infused with Avène Thermal Spring Water, this lightweight serum calms sensitive skin and creates a smooth, radiant canvas that layers beautifully with moisturizers and SPF. A trusted addition to any routine, it’s ideal for daily use to address dehydration, dullness, and fine lines without heaviness.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep hydration with a multi-weight hyaluronic acid blend\u003c\/strong\u003e for immediate moisture infusion and lasting plumpness, helping to smooth the appearance of fine lines. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVitamin B3 (niacinamide) for barrier support\u003c\/strong\u003e helps strengthen skin resilience, improves texture, and promotes a more even-looking complexion over time. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCalming Avène Thermal Spring Water\u003c\/strong\u003e delivers soothing comfort, reduces irritation, and makes the formula suitable for sensitive or reactive skin. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLightweight, fast-absorbing texture\u003c\/strong\u003e that layers effortlessly under moisturizers and makeup, without stickiness or heaviness. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFragrance-free and gentle\u003c\/strong\u003e formulation designed to minimize irritation while delivering reliable hydration and brightness. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTravel-friendly 30ml bottle\u003c\/strong\u003e fits easily into your daily routine and gym bag, encouraging consistent use for better long-term results. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho is this for?\u003c\/h2\u003e\n\u003cp\u003ePerfect for anyone dealing with dry or dehydrated skin, dullness, or fine lines who still wants a light, non-greasy serum. It’s suitable for all skin types, including sensitive or reactive complexions, and pairs well with other skincare steps in both morning and evening routines. Ideal as a hydrating base under makeup or layered under a richer cream for extra moisture during dry seasons.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Start with a clean, dry face. Remove impurities and pat skin dry. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Dispense 1–2 pumps onto fingertips and apply to face and neck using gentle, upward patting motions until evenly distributed. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Allow formula to absorb for about 30–60 seconds before applying moisturizer or SPF. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use twice daily (morning and evening) for best results, or as needed when skin feels dry or fatigued. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 5:\u003c\/strong\u003e If you wear other active treatments, apply this serum as a hydrating base and layer with serums or treatments in your preferred order. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Serum\u003c\/h2\u003e\n\u003cp\u003eThis serum stands out by combining ultra-hydration with barrier support in a soothing, fragrance-free formula that respects sensitive skin. The synergy of hyaluronic acids with vitamin B3 targets both hydration and complexion tone, delivering a more radiant look without heaviness. It’s designed to be versatile: works under makeup, enhances a daytime routine with sunscreen, and provides a reliable hydration boost in dry climates or travel. The Avène Thermal Spring Water foundation adds soothing comfort that helps reduce irritation and redness, making it a dependable staple for daily skincare.\u003c\/p\u003e \u003ch2\u003eWhy it Works for Your Routine\u003c\/h2\u003e\n\u003cp\u003eFor best results, pair Avene Hyaluron Activ B3 Serum with a suitable moisturizer and sunscreen. Its lightweight texture makes it an excellent primer beneath makeup, while its barrier-supporting ingredients help improve skin resilience over time. Regular use can lead to a visibly more hydrated, smoother, and more radiant complexion, with plumped-looking skin that reads as healthier and refreshed.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing thoughts:\u003c\/strong\u003e Ultra-hydration without heaviness, barrier-boosting Niacinamide, soothing Avène Thermal Water, fragrance-free and gentle on sensitive skin, plus a compact 30ml bottle that fits easily into any routine. This serum is a practical, effective core step for hydration-focused skincare that makes a real difference over weeks of use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Avene","offers":[{"title":"Default Title","offer_id":57394113577291,"sku":"AVE153101","price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1_11ecbb8f-b42d-4c76-8f3a-26d120313563.jpg?v=1783350939","url":"https:\/\/www.directbeauty.co.uk\/products\/avene-hyaluron-activ-b3-30ml-serum","provider":"Direct Beauty","version":"1.0","type":"link"}