{"product_id":"biotherm-aquapower-72h-concentrated-glacial-gel-cream-50ml","title":"Biotherm Aquapower 72H Concentrated Glacial Gel Cream 50ml","description":"\u003cdiv\u003e\n\u003ch1\u003eBiotherm Aquapower 72H Concentrated Glacial Gel Cream 50ml\u003c\/h1\u003e \u003cp\u003eBiotherm Aquapower 72H Concentrated Glacial Gel Cream is a lightweight, fast-absorbing gel-cream designed for men who want immediate hydration that lasts. This blue-tinted, cooling formula blends Life Plankton™ with Antarctic-derived actives to replenish moisture at the surface while supporting the skin’s natural hydration system. On application, it delivers a refreshed, non-greasy feel that helps combat everyday dehydration from elements, shaving, and stress. 72 hours of sustained hydration is the core promise, making it a reliable daily companion for busy mornings and late nights. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat makes Aquapower 72H unique?\u003c\/strong\u003e A true hydrating gel-cream, it combines a high-tech blend of Life Plankton™, P. Antarctica extract, and mannose with hyaluronic acid to reinforce the skin’s natural moisture barrier. The result is a dewy, comfortable complexion that resists the drying effects of heat, cold, and humidity. The texture is light enough for normal to combination skin and mattifying enough to leave the skin looking fresh rather than shiny. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey ingredients and their role\u003c\/strong\u003e Life Plankton™ brings a spectrum of nutrients that help revive skin’s vital functions, while the red algae extract Phyllophora antarctica delivers deep hydration and helps prevent moisture loss. Mannose and hyaluronic acid reinforce the skin’s own hydration system, locking in moisture for long-lasting comfort even in challenging environments. The formula is fragrance-containing, designed for a masculine, everyday scent rather than overpowering notes. \u003c\/p\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eThe Aquapower formula carries a subtle, fresh fragrance that complements the clean, marine-inspired experience rather than overpowering it. While the primary focus is hydration, the fragrance is present as a light, unobtrusive note designed for daily wear. Expect a clean, aquatic vibe with delicate mineral facets and a restrained profile suitable for both morning routines and evening rituals. Ingredients list confirms the presence of fragrance components in the formulation. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eApply to cleansed, dry skin after shaving or a morning routine, using a small amount of the gel in the palm. \u003c\/li\u003e \u003cli\u003eUsing both hands, smooth the product over the face with outward motions, starting from the center and moving toward the edges. \u003c\/li\u003e \u003cli\u003eMassage gently down to the neck to help lock in moisture and finish with a refreshed finish. Avoid the eye contour area. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Biotherm Aquapower 72H\u003c\/h2\u003e \u003cp\u003eDesigned for men who want practical, reliable hydration, Aquapower 72H delivers a long-lasting moisture wall that helps protect skin from daily stress and environmental challenges. The gel-cream texture absorbs quickly, leaving skin feeling cool, comfortable, and visibly more hydrated without a heavy residue. The formula leverages Life Plankton™ and Antarctic-inspired actives to support the skin’s natural hydration system, making it a dependable core step in a daily skincare routine. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e men who shave regularly, those with dehydrated or stressed skin, and anyone seeking a non-greasy, all-day hydrator that feels light on the skin while delivering lasting moisture. The 50ml size is compact for travel and daily carry, making it practical for on-the-go hydration. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eComparative edge:\u003c\/strong\u003e Unlike heavier creams, Aquapower 72H focuses on surface hydration with a refreshing feel and a breathable finish, backed by a proven 72-hour hydration claim and a formulation built around Life Plankton™ and P. Antarctica extract. This makes it a strong choice for active lifestyles and varied climates. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePractical tips:\u003c\/strong\u003e Use in the morning after cleansing; reapply as needed during long days or in dry environments; pair with other Biotherm Aquapower products for a complete hydration routine if you use it twice daily. The product is fragrance-containing, so consider compatibility with sensitive skin if you have fragrance sensitivities. \u003c\/p\u003e \u003cp\u003eIn summary, Aquapower 72H Gel-Cream for Men offers a distinct hydration experience: fast-absorbing, non-greasy, and scientifically formulated for long-lasting moisture. It’s a reliable daily hydrator that supports skin’s natural defenses while delivering a fresh, masculine scent profile designed for all-day wear. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey selling points:\u003c\/strong\u003e long-lasting 72-hour hydration, lightweight gel-cream texture, Life Plankton™ synergy with P. Antarctica extract, mannose and hyaluronic acid powering the skin’s hydration system, refreshing masculine scent, suitable for all skin types, 50ml travel-friendly size, and non-greasy finish that respects your daily routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Biotherm","offers":[{"title":"Default Title","offer_id":50712261656907,"sku":"B26297","price":34.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1706805500-83249500.jpg?v=1760736482","url":"https:\/\/www.directbeauty.co.uk\/products\/biotherm-aquapower-72h-concentrated-glacial-gel-cream-50ml","provider":"Direct Beauty","version":"1.0","type":"link"}