{"product_id":"bourjois-123-perfect-foundation-medium-coverage-55-dark-beige","title":"Bourjois 123 Perfect Foundation Medium Coverage - 55 Dark Beige","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois 123 Perfect Foundation – Medium Coverage in 55 Dark Beige\u003c\/h1\u003e \u003cp\u003eAchieve a flawless, radiant complexion with Bourjois 123 Perfect Foundation in shade 55 Dark Beige. This medium-coverage formula is engineered to correct imperfections, even out skin tone, and deliver a natural, luminous finish that looks and feels breathable all day. Infused with innovative color-correcting pigments, it targets redness, dullness, and dark spots so your skin reads as even and vibrant from morning till night. The lightweight texture is comfortable on all skin types, including sensitive skin, and the travel-friendly pump packaging makes on-the-go touch-ups a breeze.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eMedium Coverage\u003c\/b\u003e: Corrects imperfections while preserving a naturally lightweight feel that won’t cake or settle into fine lines.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e3 Color-Correcting Pigments\u003c\/b\u003e: Yellow pigments brighten dull skin; mauve pigments help neutralize dark circles and shadows; green pigments counteract redness and blemishes for a balanced, even tone.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e24-Hour Hydration\u003c\/b\u003e: Keeps skin comfortable and hydrated throughout the day, minimizing dryness and patchiness.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eNatural Radiant Finish\u003c\/b\u003e: Adds a healthy glow without looking oily or heavy, ideal for daily wear or camera-ready skin.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting Formula\u003c\/b\u003e: Maintains a fresh, flawless appearance for up to 16 hours, helping you glide through busy schedules with confidence.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight and Breathable\u003c\/b\u003e: Feels barely there on the skin while allowing it to breathe naturally—great for combination and sensitive skin.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSPF 10 Protection\u003c\/b\u003e: Provides a light shield against UV rays for everyday use without an extra step.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e55 Dark Beige Shade\u003c\/b\u003e: Warm undertones designed for medium-to-deep skin tones, offering a natural match that blends seamlessly with the neck and décolletage.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eElegant, Travel-Friendly Packaging\u003c\/b\u003e: Sleek pump bottle for clean, mess-free dispensation and precise application.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e \u003cp\u003eThe Bourjois 123 Perfect Foundation features a subtle, fresh fragrance to enhance the application experience without overpowering sensitive skin. Top notes reveal a lift of citrus and green apple for an uplifting opening. Heart notes introduce delicate jasmine and lily of the valley, adding a soft floral touch. Base notes settle into a gentle, powdery finish with hints of vanilla, musk, and a touch of cedarwood to round out the fragrance. These notes are designed to be light and non-irritating, making the fragrance pleasant and long-lasting without being overwhelming.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eStart with clean, moisturized skin to create a smooth foundation base.\u003c\/li\u003e \u003cli\u003eDispense one or two pumps of the foundation onto the back of your hand or onto a makeup sponge.\u003c\/li\u003e \u003cli\u003eApply to your face using a brush, sponge, or fingertips, starting from the center and blending outward.\u003c\/li\u003e \u003cli\u003eBuild coverage as needed by layering the product on areas that require more correction.\u003c\/li\u003e \u003cli\u003eBlend into your neck and jawline to ensure a seamless, natural finish.\u003c\/li\u003e \u003cli\u003eSet with a translucent powder or a setting spray to extend wear time for a more long-lasting look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Bourjois 123 Perfect Foundation Medium Coverage – 55 Dark Beige?\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003ePrecise Color Correction\u003c\/b\u003e: The trio of color-correcting pigments neutralizes redness, dullness, and shadows for an even, natural-looking complexion.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAll-Day Comfort\u003c\/b\u003e: 24-hour hydration ensures the formula remains comfortable from morning to evening, even on dry or sensitive skin.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting Wear\u003c\/b\u003e: A reliable finish that can endure busy days, meetings, and events without frequent touch-ups.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBalanced Finish\u003c\/b\u003e: Natural radiant look that avoids cakiness or heaviness, ideal for everyday wear and photos alike.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSkin-Friendly Formula\u003c\/b\u003e: Dermatologically tested to be suitable for sensitive or combination skin, with a breathable texture.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eShade Fit\u003c\/b\u003e: 55 Dark Beige provides a warm, medium-deep match that blends smoothly with warmer undertones for a seamless, native look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePractical Packaging\u003c\/b\u003e: Pump bottle design offers precise control, reduces product waste, and travels easily without leaks.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: Bourjois 123 Perfect Foundation is engineered for real-life cosmetic routines—color correction that actually shows, hydration that lasts, and a finish that behaves beautifully from hydration-rich mornings to evening plans. If you’re seeking a refined, natural-looking complexion with trusted performance, this foundation is a reliable staple to elevate your everyday makeup routine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":53615179432267,"sku":"B3640","price":12.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1738015389-79707600.jpg?v=1760736606","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-123-perfect-foundation-medium-coverage-55-dark-beige","provider":"Direct Beauty","version":"1.0","type":"link"}