{"product_id":"bourjois-123-perfect-medium-coverage-liquid-foundation-54-beige","title":"Bourjois 123 Perfect Medium Coverage Liquid Foundation - 54 Beige","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois 123 Perfect Medium Coverage Liquid Foundation – 54 Beige\u003c\/h1\u003e \u003cp\u003eDiscover a skin-perfecting foundation that balances coverage with a naturally radiant finish. Bourjois 123 Perfect Medium Coverage Liquid Foundation is formulated with three color-correcting pigments to address unevenness at the surface level while staying lightweight enough for everyday wear. The 54 Beige shade is designed to flatter medium skin tones and adapt to daily lighting, giving you a refined complexion from morning to night.\u003c\/p\u003e \u003cp\u003eWhat sets this foundation apart is its thoughtful pigment system. Yellow pigments target dark circles and shadows, mauve counteracts dullness, and green neutralizes redness. The result is a complexion that looks more even, awake, and healthy without a heavy makeup appearance. It’s paired with a hydrating base that keeps skin comfortable for long hours, so you can enjoy fresh-looking skin from application through after-work glow.\u003c\/p\u003e \u003cp\u003eIn addition to color correction and hydration, the formula delivers a long-wearing, natural finish that won’t feel cakey. It’s suitable for normal to combination skin, helping to balance oil and dryness for a refined look. Dermatologist-tested, this foundation is gentle enough for sensitive skin while still providing dependable coverage, and it includes SPF 10 to help shield your skin from sun exposure during daily activities.\u003c\/p\u003e \u003cp\u003eThe fragrance is light and fresh, designed to enhance your makeup routine without overpowering your senses. A subtle, clean scent accompanies your application for a pleasant experience that won’t interfere with other products in your routine.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eMedium coverage that conceals imperfections while maintaining a natural, breathable finish.\u003c\/li\u003e \u003cli\u003eColor-correcting pigments: yellow targets dark circles, mauve minimizes dullness, green neutralizes redness.\u003c\/li\u003e \u003cli\u003e24-hour hydration keeps skin comfortable and moisturized throughout the day.\u003c\/li\u003e \u003cli\u003eLightweight formula blends seamlessly for a non-cakey look that mimics real skin.\u003c\/li\u003e \u003cli\u003eLong-wearing wear up to 16 hours for a fresh complexion from morning to evening.\u003c\/li\u003e \u003cli\u003eSPF 10 provides baseline sun protection during daily activities.\u003c\/li\u003e \u003cli\u003eSuitable for normal to combination skin—balances oiliness and dryness for a even-toned finish.\u003c\/li\u003e \u003cli\u003eDermatologist-tested and formulated to be gentle on sensitive skin.\u003c\/li\u003e \u003cli\u003eShade 54 Beige is a versatile, flattering option for medium skin tones.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eThis foundation carries a light, delicate fragrance designed to feel luxurious without overpowering. Expect a soft, clean aroma with subtle citrusy brightness, a gentle floral heart, and a powdery, comforting base—creating a refined sensory experience as you apply.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003eStart with clean, moisturized skin to create an even base for seamless blending.\u003c\/li\u003e \u003cli\u003eDispense a small amount of foundation onto the back of your hand or directly onto the face.\u003c\/li\u003e \u003cli\u003eBlend evenly using a brush, sponge, or fingertips, beginning at the center of the face and working outward for a natural look.\u003c\/li\u003e \u003cli\u003eBuild coverage as needed by layering on areas with imperfections or uneven tone.\u003c\/li\u003e \u003cli\u003eSet with a translucent powder for a matte finish, or leave dewy for a radiant glow.\u003c\/li\u003e \u003cli\u003eReapply as needed during the day to maintain a fresh, even complexion.\u003c\/li\u003e \u003cli\u003eFinish with your usual routine—concealer, blush, and setting spray as desired—to lock in color correction and hydration.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose This Product\u003c\/h2\u003e\n\u003cp\u003eChoose Bourjois 123 Perfect for a thoughtfully engineered complexion solution that combines color correction, hydration, and sun protection in one accessible step. The three-pigment system specifically targets common concerns—dark circles, dullness, and redness—so you spend less time balancing tones and more time enjoying a natural, luminous finish. The lightweight formula prevents a heavy or mask-like feel, making it ideal for daily use or for days when you want a polished, everyday look without over-coverage. The 54 Beige shade offers versatility for medium skin tones, ensuring a seamless blend that looks like real skin.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing message\u003c\/strong\u003e: Experience a reliable, skin-loving foundation that stays put from morning coffee to post-work errands. Key selling points: targeted color correction, long-lasting hydration, SPF protection, dermatologist-tested formula, and an effortless, natural finish that enhances your everyday beauty routine with minimal effort.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":53616122822987,"sku":"B3639","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1737234451-78782500.jpg?v=1760752783","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-123-perfect-medium-coverage-liquid-foundation-54-beige","provider":"Direct Beauty","version":"1.0","type":"link"}