{"product_id":"bourjois-eyeliner-pencil-khol-contour-75-prune-moderne","title":"Bourjois Eyeliner Pencil Khol \u0026 Contour - 75 Prune Moderne","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Khol \u0026amp; Contour Eyeliner Pencil – 75 Prune Moderne\u003c\/h1\u003e \u003cp\u003eDiscover a refined, high-pigment plum that instantly defines and elevates your gaze. Bourjois Khol \u0026amp; Contour in 75 Prune Moderne combines a creamy, easy-glide texture with long-lasting color, so you can create a precise line or a soft, smoky effect without tugging or skipping. The 75 Prune Moderne shade is a deep plum with a touch of warmth, designed to flatter a wide range of skin tones and eye colors. This is the kind of eyeliner that transitions from day to night with little effort, maintaining intensity from morning routines to evening adventures. \u003c\/p\u003e \u003cp\u003eWhat makes this pencil stand out is the balance it strikes between pigment depth, comfort, and versatility. The formula glides effortlessly along the lash line, then blends smoothly with the built‑in smudger for a chic, smoky finish. You can apply it along the upper and lower lash lines for definition, or carefully dot and blend to create a more diffused, mineral‑soft look. It’s designed to stay put long enough to keep up with busy days and evenings out, while remaining gentle on the eyes for sensitive users. \u003c\/p\u003e \u003cp\u003eFragrance notes are intentionally minimal. The product is listed as fragrance-free, focusing on pigment and comfort rather than scent. If there is any trace of cosmetic fragrance, it is extremely light and non-irritating. This makes it a reliable choice for those with sensitive eyes or those who prefer a clean, no‑fragrance makeup experience. \u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eRich, bold color in a single stroke:\u003c\/b\u003e The 75 Prune Moderne shade delivers a deep plum with warmth that reads sophisticated and modern on multiple skin tones. This is pigment you can see and feel, not a sheer wash. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSmooth \u0026amp; creamy texture:\u003c\/b\u003e A non‑tugging, cream‑rich formula that glides along the lash line for precise lines or a softer, blended edge. Ideal for both clean definition and smoky nuance. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong‑lasting wear (up to 16 hours):\u003c\/b\u003e Formulated to resist fading and smudging throughout the day, giving you dependable, all‑day color. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVersatile use with built‑in smudger:\u003c\/b\u003e End‑of‑pencil smudger lets you effortlessly blend for a sultry, smoked‑out look without needing a brush. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWaterline and lash‑line friendly:\u003c\/b\u003e Provides flexibility to create bold waterline intensity or a precise lash‑line contour as your mood dictates. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGentle on eyes:\u003c\/b\u003e The formula is designed to be comfortable for sensitive eyes, offering a smooth application without irritation. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eFragrance: fragrance-free (no added perfume). The emphasis is on pigment, glide, and comfort, with a formulation that tends to be gentle for sensitive eyes. If a faint cosmetic scent is present, it is minimal and non-irritating. Vitamin E is included in the formula to help nourish the delicate eye area. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eTwist up a small amount of product and apply it along the upper lash line for a sharp, defined look. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor a softer line, press the pencil along the lashes and gently smudge with the built‑in smudger to create a smoky edge. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTo intensify the look, redraw along the lash line in a single, clean stroke and re‑blend as needed. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor a dramatic effect, apply along the lower lash line or waterline with light, careful strokes; blend where desired with the smudger. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTouch up throughout the day as needed to maintain depth and precision. \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Bourjois Khol \u0026amp; Contour 75 Prune Moderne\u003c\/h2\u003e \u003cp\u003eThis pencil is built for real‑world makeup routines. The combination of a high‑pigment plum shade, creamy texture, and built‑in smudger gives you instant versatility: crisp lines for a polished daytime look, or a quick smokey finish for evenings out. The 16‑hour wear claim means you can rely on it from desk to dinner, without constant touch‑ups. Its design supports sensitive eyes, offering comfort and a gentle glide that minimizes irritation while still delivering bold color. The waterline option adds another layer of drama when you want a more statement look, making this one pencil serve multiple scenarios without switching products. When you’re deciding which pencil to reach for, Prune Moderne stands out for its balance of pigment, ease of use, and long‑lasting performance. \u003c\/p\u003e \u003ch2\u003eClosing note — key selling points\u003c\/h2\u003e \u003cp\u003eIn summary, Bourjois Khol \u0026amp; Contour Eyeliner Pencil in 75 Prune Moderne is a reliable, all‑in‑one tool for defining and sculpting the eyes with depth, warmth, and sophistication. It blends effortlessly, wears all day, and offers handy versatility whether you want a precise liner, a smoky fusion, or a dramatic waterline look. If you’re building a makeup kit that performs consistently in real life—daily commutes, evenings out, and everything in between—this pencil is a standout choice.\u003c\/p\u003e \u003cp\u003eKey selling points to remember:\n- Rich plum shade that pairs beautifully with many skin tones\n- Smooth, creamy glide for precise or blended lines\n- All‑day wear with smudge‑resistant performance\n- Built‑in smudger for quick smoky effect\n- Waterline compatibility for versatile looks\n- Gentle formula suitable for sensitive eyes\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712337776971,"sku":"BOU667522","price":5.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1731947362-90005400_c66ec906-160a-45f3-bd72-e2c545e36108.jpg?v=1763950216","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-eyeliner-pencil-khol-contour-75-prune-moderne","provider":"Direct Beauty","version":"1.0","type":"link"}