{"product_id":"bourjois-lip-rouge-edition-velvet-lipstick-6-7ml-plum-plum-girl","title":"Bourjois Lip Rouge Edition Velvet Lipstick 6.7ml - Plum Plum Girl","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Rouge Edition Velvet Lipstick Plum Plum Girl – 6.7ml\u003c\/h1\u003e \u003cp\u003eMeet Plum Plum Girl, a daring deep plum lipstick from Bourjois Rouge Edition Velvet that pairs a modern, velvety matte finish with extraordinary comfort. This highly pigmented liquid lipstick dries to a powder-soft, cushion-like matte that won’t settle into lip lines or feel heavy. The rich shade delivers a sophisticated, sophisticated edge to both evening looks and elevated daytime styles, making it a go-to for those who want high-impact color without sacrificing wearability. The formula glides on with a lightweight, ultra-soft texture and stays put for hours, so you can focus on your day or event with confidence.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich plum shade delivers dramatic, sophisticated impact in a single swipe\u003c\/li\u003e \u003cli\u003eVelvet matte finish with a zero-shine, chic, contemporary look\u003c\/li\u003e \u003cli\u003eLong-wearing formula that stays flawless for up to 24 hours without feathering or transferring\u003c\/li\u003e \u003cli\u003eUltra‑light texture that feels weightless on lips for all-day comfort\u003c\/li\u003e \u003cli\u003eHigh pigmentation ensures bold color payoff from the first sweep\u003c\/li\u003e \u003cli\u003ePrecise doe-foot applicator provides smooth, even, and accurate application\u003c\/li\u003e \u003cli\u003eHydrating formula enriched with nourishing oils to help prevent dryness\u003c\/li\u003e \u003cli\u003eCompact, travel-friendly packaging for easy touch-ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eFragrance is intentionally light and unobtrusive to keep the focus on the color. The Rouge Edition Velvet line is designed for comfortable wear with a soft, clean scent that won’t compete with your makeup look, making Plum Plum Girl suitable for fragrance-sensitive users.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep your lips: Exfoliate lightly and moisturize to create a smooth base for even color payoff\u003c\/li\u003e \u003cli\u003eApply evenly: Use the doe-foot applicator to outline your lips, starting from the center and working outward\u003c\/li\u003e \u003cli\u003eFill in for full color: Start from the center and blend toward the edges for a uniform finish\u003c\/li\u003e \u003cli\u003eBuild for intensity: Apply a second layer to deepen the plum shade and enhance opacity\u003c\/li\u003e \u003cli\u003eOptional touch-ups: Keep the lipstick with you for quick color fixes throughout the day\u003c\/li\u003e \u003cli\u003eRemoval: Use a makeup remover formulated for long-wear or waterproof formulas for clean removal\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Choose Bourjois Rouge Edition Velvet Plum Plum Girl\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFlawless matte look: Achieve a bold, velvety lip without the shine, perfect for glamorous events or a confident daytime statement\u003c\/li\u003e \u003cli\u003eAll-day comfort: Hydrating oils keep lips feeling soft and comfortable, preventing dryness often associated with mattes\u003c\/li\u003e \u003cli\u003eExceptional color payoff: Intense pigment in a single pass that doesn’t require heavy layering\u003c\/li\u003e \u003cli\u003ePrecise application: The specialized wand ensures accurate lining and smooth filling, even for beginners\u003c\/li\u003e \u003cli\u003eVersatile and timeless shade: Deep plum works across skin tones for both dramatic evening looks and elevated daytime styles\u003c\/li\u003e \u003cli\u003eBrand heritage: Bourjois brings Parisian-inspired makeup with a reputation for chic, sophisticated color and quality\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eYour Ideal Usage Scenarios\u003c\/h2\u003e\n\u003cp\u003e• Evening events and parties where you want a statement lip with long-lasting wear\u003c\/p\u003e\n\u003cp\u003e• Day-to-night looks, easily transitioning from desk to dinner with a single re-layer\u003c\/p\u003e\n\u003cp\u003e• Special occasions where a bold lip complements smoky eyes or a clean minimalist face\u003c\/p\u003e\n\u003cp\u003e• Travel or on-the-go touch-ups thanks to compact packaging\u003c\/p\u003e \u003ch2\u003eClosing Message\u003c\/h2\u003e\n\u003cp\u003ePlum Plum Girl is more than a bold color—it’s a confident mood. With a luxurious matte finish, lasting power, and comfortable wear, this Bourjois Rouge Edition Velvet lipstick elevates any look from simple to striking. Embrace drama with precise application, keep lips hydrated, and enjoy a shade that stays true from first swipe to the final moment of your day. Your lips deserve color that commands attention and comfort that lasts.\u003c\/p\u003e \u003cp style=\"display:none;\"\u003eBold color. Velvet finish. All-day wear. Bourjois Rouge Edition Velvet Plum Plum Girl.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712548081995,"sku":"BOUCOSC71261416","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1736435409-74207100_9b207bf7-ba6b-4421-b2db-fddf2fcfc5f4.jpg?v=1760754738","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-lip-rouge-edition-velvet-lipstick-6-7ml-plum-plum-girl","provider":"Direct Beauty","version":"1.0","type":"link"}