{"product_id":"bourjois-nail-polish-gel-la-laque-22-chair-de-plum","title":"Bourjois Nail Polish Gel La Laque - 22 Chair de Plum","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois La Laque Gel Nail Polish – 22 Clair de Plum (Chair de Plum)\u003c\/h1\u003e \u003cp\u003eDiscover a sophisticated gel-look manicure at home with Bourjois La Laque Gel in shade 22 Clair de Plum. This deep plum nail polish delivers rich, saturated color with a high-shine finish that mimics a professional gel manicure—minus the UV lamp. Designed for everyday elegance, the formula combines intense pigmentation with a flexible, chip-resistant film to keep nails looking flawless for days. Packaged in a compact 10 ml bottle, this polish is ideal for quick touch-ups, travel, or a polished, salon-worthy manicure in minutes.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGel-look finish with ultra-glossy shine for a salon-grade manicure at home\u003c\/li\u003e \u003cli\u003eHighly pigmented formula that provides full coverage and depth from the first coat\u003c\/li\u003e \u003cli\u003eLong-wear, chip-resistant performance designed to stay vibrant through daily activities\u003c\/li\u003e \u003cli\u003eNo UV lamp required—simply apply like traditional nail polish and enjoy the gel effect\u003c\/li\u003e \u003cli\u003ePrecise brush and even distribution help you achieve smooth, professional results\u003c\/li\u003e \u003cli\u003eCompact 10 ml bottle—convenient for on-the-go stylists and travel packs\u003c\/li\u003e \u003cli\u003eDesigned by Bourjois Paris to deliver reliable color payoff with a refined glossy finish\u003c\/li\u003e \u003cli\u003eShade 22 Clair de Plum presents a rich plum tone that adds a touch of drama to any look\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cp\u003eThe formula carries a subtle, clean scent during application—pleasant but not overpowering. Expect a light, cosmetic aroma that dissipates quickly as the polish dries. Fragrance notes are not dominant; the focus remains on color payoff, comfort, and a crisp glossy finish that elevates everyday nails.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrepare nails: remove old polish, gently push back cuticles, and shape edges for an even surface\u003c\/li\u003e \u003cli\u003eApply a thin base coat (optional) to optimize adhesion and extend wear\u003c\/li\u003e \u003cli\u003eApply two thin coats of 22 Clair de Plum, allowing each layer to dry before applying the next for full, even coverage\u003c\/li\u003e \u003cli\u003eFinish with a high-gloss top coat to seal color and maximize shine\u003c\/li\u003e \u003cli\u003eLet each layer dry completely before using hands to avoid smudges or fingerprints\u003c\/li\u003e \u003cli\u003eFor touch-ups, apply a thin layer to freshen color and re-seal with top coat\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Bourjois La Laque Gel 22 Clair de Plum\u003c\/h2\u003e\n\u003cp\u003eThis shade offers a sophisticated, on-trend plum tone that pairs beautifully with both minimalist and maximalist wardrobes. The gel-inspired formula delivers a durable, glassy finish without the need for a UV lamp, making at-home manicures quicker and more convenient. The brush and pigment blend are engineered for consistent, even coverage, so you get a professional-looking result with minimal effort. Bourjois brings Parisian beauty expertise to everyday nails, delivering a high-impact color that stays vibrant through daily activities, whether you’re at work, school, or social events.\u003c\/p\u003e \u003cp\u003eIdeal for anyone who wants a polished, fashion-forward manicure that lasts. It suits busy professionals, students, and beauty enthusiasts who value a refined color with standout shine. The 22 Clair de Plum shade is versatile enough for both daywear and evening looks, providing a chic pop of color without sacrificing elegance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note:\u003c\/b\u003e A true gel-effect polish in a compact bottle, designed for rich color, lasting shine, and easy application—perfect for creating a sophisticated manicure in minutes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e gel-look finish without UV lamp, high pigmentation for full coverage, long-lasting shine, precise brush for clean application, elegant plum shade for versatile wear, portable 10 ml bottle, trusted Bourjois Paris quality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":53615279243595,"sku":"BOU302232","price":6.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1709037994-97920000_6aa10243-9070-4474-a3bc-09832575d770.jpg?v=1763950221","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-nail-polish-gel-la-laque-22-chair-de-plum","provider":"Direct Beauty","version":"1.0","type":"link"}