{"product_id":"bourjois-push-up-volume-glamour-curling-eye-mascara-7ml-31-ultra-black","title":"Bourjois Push Up Volume Glamour Curling Eye Mascara 7ml - 31 Ultra Black","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Push Up Volume Glamour Curling Mascara – Ultra Black, 7 ml (31 Ultra Black)\u003c\/h1\u003e \u003cp\u003eExperience instant lash transformation with the Bourjois Push Up Volume Glamour Curling Mascara in 31 Ultra Black. Designed to lift, curl and overload lashes with dramatic, clump-free volume, this mascara uses a precision curling brush and a lightweight, silky formula to create a wide-eyed, high-contrast look that lasts. The ultra-black pigment adds depth and intensity, so your eyes stand out from morning to night. The formula is engineered for long wear, flexing with your movements without weighing lashes down. The official French\/European formulation emphasizes a lightweight, buildable texture that layers beautifully for more drama over time. The mascara is described as paraben-free and suitable for sensitive eyes and contact lens wearers. \u003c\/p\u003e \u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePush Up Volume \u0026amp; Lift: delivers instant lash volume and a lifted look from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDramatic Curl Effect: specialized curling brush catches every lash for a wide-open gaze\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eIntense Ultra-Black Color: deep, rich pigment that defines and intensifies the eye makeup\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-Lasting Formula: wear-tested for extended hold with minimal flaking or smudging\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eClump-Free Application: smooth, layering-friendly texture that builds drama without lumps\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch4\u003eFragrance notes\u003c\/h4\u003e\n\u003cp\u003eThe brand does not advertise a specific fragrance for this mascara, and the product is described as fragrance-free in practice while focusing on performance. If any scent is present, it is extremely subtle and non-intrusive, designed to be comfortable for sensitive eyes. The formula is explicitly paraben-free and suitable for contact lens wearers, which often correlates with gentler, fragrance-conscious formulations. For exact fragrance disclosures, refer to official product details from Bourjois and regional retailers. \u003c\/p\u003e \u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLook downward in the mirror and apply the mascara starting at the base of the lashes, using a gentle zigzag motion to coat from root to tip\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a more dramatic curl, apply extra coats to the outer lashes and allow a brief moment for each layer to set\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eUse the brush tip to lightly coat the lower lashes for balance and definition\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer as desired, letting each coat dry slightly before applying another to maximize volume without clumps\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch4\u003eWhy you should choose Bourjois Push Up Volume Glamour Curling Mascara\u003c\/h4\u003e\n\u003cp\u003eThis mascara stands out with its Push Up technology: a fiber-rich, lifting brush designed to engage 15 coating zones that maximize volume instantly and sustain a curling effect throughout wear. The 11x volume claim (validated in testing) reflects the dramatic impact achieved from the first pass, while the 16-hour wear ensures your look remains bold across busy days and nights. The formula remains lightweight and flexible, so lashes stay comfortable and separated rather than stiff. Its paraben-free composition and suitability for sensitive eyes or contact lens wearers further differentiate it from heavier, creasing formulas. Compared to generic volumizing mascaras, this product emphasizes lift, curl retention, and a cleaner, more defined finish that holds up to real-world wear. \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note\u003c\/strong\u003e: Ultra-black pigment, long wear, and a lifting brush that curl-lifts every lash from root to tip—Bourjois Push Up Volume Glamour Curling Mascara is built for eyes that demand drama with daily comfort. Key selling points include instant volume, extended wear up to 16 hours, clump-free layering, fragrance-conscious formulation, and a travel-friendly 7 ml size that travels as boldly as your look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712279974219,"sku":"B28286","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1662115699-03705400.jpg?v=1760736499","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-push-up-volume-glamour-curling-eye-mascara-7ml-31-ultra-black","provider":"Direct Beauty","version":"1.0","type":"link"}