{"product_id":"bourjois-rouge-edition-12-hours-lipstick-45-red-outable","title":"Bourjois Rouge Edition 12 Hours - 45 Red Outable","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Rouge Edition 12 Hours Lipstick — 45 Red Outable\u003c\/h1\u003e\n\u003cp\u003eExperience a timeless, bold red with a modern, comfortable twist. Bourjois Rouge Edition 12 Hours Lipstick in shade 45 Red Outable delivers a rich, deep red that commands attention while staying incredibly wearable from morning meetings to evening events. The creamy formula glides on with ease, delivering full coverage in a single swipe, and the soft matte finish keeps lips looking sophisticated without a heavy or drying feel. Designed for long-lasting color that endures through meals, drinks, and busy days, this lipstick is a reliable go-to for those who want a classic red lip with contemporary comfort.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBold, Rich Red Color:\u003c\/b\u003e The 45 Red Outable shade offers a deep, vibrant red that instantly elevates any look and complements a wide range of skin tones.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e12-Hour Long-Lasting Wear:\u003c\/b\u003e Enjoy vibrant color that stays put for up to 12 hours, resisting fading, smudging, and transfer for confidently flawless lips.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSmooth \u0026amp; Creamy Formula:\u003c\/b\u003e A luxurious, glide-on texture provides full coverage with a single swipe, without dragging or lagging behind your movements.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMatte Finish:\u003c\/b\u003e A modern, soft matte that reads sophisticated and chic without appearing flat or drying.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMoisturizing \u0026amp; Comfortable:\u003c\/b\u003e Enriched with hydrating ingredients to maintain lip comfort and minimize dryness during long wear.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEasy-to-Apply:\u003c\/b\u003e The creamy bullet design delivers precise application, ideal for quick touch-ups or a defined lip look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCompact \u0026amp; Travel-Friendly:\u003c\/b\u003e Sleek, handbag-friendly packaging makes it easy to reapply on the go without bulk.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAll-Day Confidence:\u003c\/b\u003e A classic red that enhances presence and pairs beautifully with both minimalist and glam makeup styles.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance Notes\u003c\/h2\u003e\n\u003cp\u003eThe lipstick carries a subtle, lightweight fragrance typical of Bourjois lip products—delicate and unobtrusive so the scent doesn’t compete with the color. Expect a soft, powdery sweet note that fades quickly after application, leaving the focus on the bold Red Outable shade.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePrep Your Lips:\u003c\/b\u003e Exfoliate to remove dry skin and create a smooth canvas for even color distribution.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eApply the Lipstick:\u003c\/b\u003e Start at the center of the lips and glide the bullet outward for even, full coverage.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDefine the Edges:\u003c\/b\u003e For a crisp, polished look, outline with a matching lip liner before filling in with the lipstick.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBlot for Intensity:\u003c\/b\u003e Gently blot with a tissue to set the color, then apply a second layer for a deeper, more saturated finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTouch-Up as Needed:\u003c\/b\u003e Reapply as your day progresses to maintain a vibrant, long-wearing red.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Bourjois Rouge Edition 12 Hours Lipstick — 45 Red Outable\u003c\/h2\u003e\n\u003cp\u003eChoose this lipstick for an iconic red that remains flattering across occasions and lighting. The 12-hour wear reduces the need for constant reapplication, while the moisturizing formula ensures lips stay comfortable and nourished. The soft matte finish offers modern sophistication that pairs well with bold eye makeup or a clean, minimalist look. The shade 45 Red Outable is a versatile red with depth and intensity that suits both daytime confidence and evening drama, making it a reliable, all-in-one lipstick for your makeup arsenal. The compact design supports easy transport for on-the-go touch-ups, ensuring you feel polished from sunrise to sundown.\u003c\/p\u003e \u003ch3\u003eClosing Thoughts \u0026amp; Key Selling Points\u003c\/h3\u003e\n\u003cp\u003eLong-lasting bold red with a comfortable, creamy matte finish. Transfer-resistant color that endures meals and beverages. Flattering, timeless shade designed to complement a wide range of skin tones. Hydrating formula keeps lips smooth without sacrificing payoff. Travel-friendly packaging makes touch-ups effortless anywhere you are. A quintessential red lipstick that delivers confidence, elegance, and everyday practicality in one high-performance product.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712411570507,"sku":"B92247","price":7.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1659451699-43331000.jpg?v=1760747197","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-rouge-edition-12-hours-lipstick-45-red-outable","provider":"Direct Beauty","version":"1.0","type":"link"}