{"product_id":"bourjois-rouge-edition-souffle-de-velvet-07-plum-plum-pidou","title":"Bourjois Rouge Edition Souffle De Velvet - 07 Plum Plum Pidou","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Rouge Edition Souffle De Velvet Lipstick – Plum Plum Pidou\u003c\/h1\u003e \u003cp\u003eExperience a couture lip moment with Bourjois Rouge Edition Souffle De Velvet in 07 Plum Plum Pidou. This liquid lipstick blends a feather-light soufflé texture with a sophisticated velvety matte finish, delivering bold color without the dry, crackling feel of traditional mattes. The formula is designed for all‑day comfort, so lips stay hydrated while your color remains vibrant from morning meetings to evening events. \u003c\/p\u003e \u003cp\u003eThe shade Plum Plum Pidou is described as a light-as-a-feather plum, a statement color that adds drama to any look while still feeling effortless to wear. The packaging exudes a premium vibe with a frosted matte bottle and a lacquered pink-magenta cap, signaling a luxe product experience from first touch to last swipe. \u003c\/p\u003e \u003cp\u003eFragrance enhances the sensorial experience: a gentle blueberry and violet blend that delivers a light, fruity-floral note as you apply, fading softly after wear so it doesn’t compete with your perfume or skincare. \u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVelvety Matte Finish: A bold, refined matte look that avoids the dryness common to mattes, delivering a sophisticated result on lips. \u003c\/li\u003e\n\u003cli\u003eLightweight Soufflé Texture: Feather-light feel that virtually disappears on the lips for all-day comfort. \u003c\/li\u003e\n\u003cli\u003eRich Color Payoff in One Swipe: Intense plum pigmentation designed to stand out with minimal effort. \u003c\/li\u003e\n\u003cli\u003eHydrating Formula: Nourishing ingredients work to keep lips soft and comfortable throughout wear. \u003c\/li\u003e\n\u003cli\u003eEasy Application with Cushioned Applicator: The applicator follows lip contours for precise, controlled definition. \u003c\/li\u003e\n\u003cli\u003eLong-Wearing Comfort: Up to about 10 hours of color retention with a balm-like feel that remains comfortable. \u003c\/li\u003e\n\u003cli\u003eFragrance Notes: A soft blueberry and violet aroma adds a luxurious touch without overpowering your overall scent profile. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBlueberry and Violet: A gentle, fruity-floral scent that enhances the application experience and fades naturally with wear. \u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade details: Plum Plum Pidou\u003c\/h2\u003e\n\u003cp\u003e07 Plum Plum Pidou is positioned as a bold plum shade within the Souffle De Velvet line, perfect for those who crave a statement lip with a featherweight feel. The shade name and packaging cues reflect a premium, fashion-forward aesthetic that pairs beautifully with both minimal and dramatic makeup looks. \u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep Your Lips: Start with clean, dry lips; exfoliate if necessary to remove dry skin and apply a light lip balm for added hydration.\u003c\/li\u003e\n\u003cli\u003eShake the Product: Give the tube a gentle shake to mix the formula before application.\u003c\/li\u003e\n\u003cli\u003eApply Lipstick: Using the cushioned applicator, apply from the center of your lips outward for even coverage.\u003c\/li\u003e\n\u003cli\u003eDefine the Edges: Use the tip of the applicator to carefully outline your lip shape for a clean, crisp edge.\u003c\/li\u003e\n\u003cli\u003eLayer for Intensity: If you want more depth, apply a second layer after the first has set for a bolder finish.\u003c\/li\u003e\n\u003cli\u003eFinish Your Look: Pair with complementary eye makeup and blush to complete a polished, modern appearance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eElevate your lip game with Bourjois Rouge Edition Souffle De Velvet in 07 Plum Plum Pidou, where luxurious color meets cloud-like comfort for irresistibly beautiful lips.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing note — why you should choose this lipstick\u003c\/strong\u003e: If you want a bold plum that wears like a feather, this soufflé texture delivers color payoff without the heavy, drying sensation of traditional mattes. The light blueberry–violet fragrance adds a premium sensorial layer, while the hydrating formula keeps lips comfortable from coffee runs to late-night plans. The result is a statement lip that feels as good as it looks, making Plum Plum Pidou a standout choice for daily glamour and special occasions alike. Key selling points: ultra-light texture, vivid one-swipe color, long-wearing comfort, and a refined fragrance that elevates your entire makeup experience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":50712278401355,"sku":"B78941","price":6.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1649503694-19305900.jpg?v=1760736815","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-rouge-edition-souffle-de-velvet-07-plum-plum-pidou","provider":"Direct Beauty","version":"1.0","type":"link"}