{"product_id":"bourjois-rouge-edition-velvet-lipstick-19-jolie-de-vin","title":"Bourjois Rouge Edition Velvet Lipstick - 19 Jolie De Vin","description":"\u003cdiv\u003e\n\u003ch1\u003eBourjois Rouge Edition Velvet Lipstick – Jolie de Vin (Shade 19)\u003c\/h1\u003e \u003cp\u003eMeet Jolie de Vin, a bold, wine-inspired burgundy that brings a rock‑n‑roll edge to every look while staying incredibly wearable. Rouge Edition Velvet is Bourjois’ signature liquid lipstick, delivering a velvet-matte finish that feels airy and ultra-light on the lips. The formula blends pure pigments with nourishing oils so color pops in a single swipe and stays comfortable from morning coffee to evening cocktails. The sleek, compact tube and soft flocked applicator make precise application effortless, whether you’re in a hurry or layering for more intensity.\u003c\/p\u003e \u003ch2\u003eDetailed key features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVelvet-matte finish that reads modern and sophisticated, with a smooth, non‑drying feel.\u003c\/li\u003e \u003cli\u003eUltra-precise, soft flocked applicator for controlled, on-angle color deposition.\u003c\/li\u003e \u003cli\u003eHighly pigmented formula that delivers bold, even color in one pass, with easy layering for deeper tones.\u003c\/li\u003e \u003cli\u003eOil-enriched texture helps lips feel comfortable and hydrated while wearing a long-lasting color. \u003c\/li\u003e \u003cli\u003eTransfer-resistant, designed to stay put through meals and drinks with minimal color transfer.\u003c\/li\u003e \u003cli\u003eCompact, travel-friendly packaging that fits neatly in a purse or pocket for touch-ups on the go.\u003c\/li\u003e \u003cli\u003eShade Jolie de Vin = a deep, wine‑red burgundy that flatters a wide range of skin tones and outfits.\u003c\/li\u003e \u003cli\u003eFragrance-balanced formula, featuring a subtle aroma from the fragrance components within the product.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe Rouge Edition Velvet formula includes fragrance components that contribute a soft, sweet overtone without overpowering the lips.\u003c\/li\u003e \u003cli\u003eCommon scent notes through the fragrance blend tend to lean toward a gentle, floral-leaning sweetness with warm, comforting undertones.\u003c\/li\u003e \u003cli\u003eOverall impression is a refined, lipstick-like aroma that remains discreet in everyday wear.\u003c\/li\u003e \u003cli\u003eNote: the fragrance elements are integrated into the formula to enhance wearing comfort and contribute to the signature Bourjois scent profile.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean lips and apply the product directly from the applicator, focusing on the center of the lips and then widening toward the corners for even coverage.\u003c\/li\u003e \u003cli\u003eFor a light wash of color, use a single, thin layer and let it dry to a velvety finish.\u003c\/li\u003e \u003cli\u003eTo deepen the intensity, apply a second coat once the first layer has set; avoid overloading the applicator to prevent cracking or uneven texture.\u003c\/li\u003e \u003cli\u003eFor extra precision, use the edge of the applicator to line the lip border before filling in the center.\u003c\/li\u003e \u003cli\u003eTouch up anytime—its compact tube fits into almost any makeup bag, so you can refresh without reapplying lip liner.\u003c\/li\u003e \u003cli\u003eIf you want a more diffused, “stain-like” effect, gently dab the color with a fingertip after it dries for a softer edge.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy this lipstick stands out\u003c\/h2\u003e\n\u003cp\u003eJolie de Vin isn’t just a color—it’s a versatile statement. The blend of rich pigment and comfort oils creates a bold look that gleams with a velvet texture rather than a dry matte finish. The precise applicator lets you achieve a sharp lip line without the need for a liner, simplifying your routine while still delivering high-impact color. The burgundy shade is exceptionally adaptable, pairing beautifully with neutrals for daytime polish or with smoky eye looks for evening drama. The lightweight, transfer‑resistant formula keeps your lips comfortably coated without feathering or feathering, making it ideal for long days, busy nights, and everything in between.\u003c\/p\u003e \u003ch2\u003eWho this is perfect for\u003c\/h2\u003e\n\u003cp\u003eThis shade suits anyone who loves a statement burgundy that remains approachable for daily wear. It’s an excellent option for professionals seeking a confident, sophisticated lip, beauty enthusiasts chasing a long-lasting color break from traditional lipsticks, and anyone who appreciates a matte finish that doesn’t sacrifice comfort. The precise applicator makes Jolie de Vin particularly friendly for beginners while still satisfying makeup pros who want a single-step, high-impact lip color.\u003c\/p\u003e \u003ch2\u003eWhat problems it solves\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates high‑impact color quickly without a marathon application routine.\u003c\/li\u003e \u003cli\u003eProvides long-lasting wear with a comfortable, lightweight feel that doesn’t dry out lips.\u003c\/li\u003e \u003cli\u003eOffers precise, controllable application to minimize the need for touch-ups during the day.\u003c\/li\u003e \u003cli\u003eDelivers a sophisticated burgundy shade that complements many skin tones and outfits.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing message\u003c\/h2\u003e\n\u003cp\u003eChoose Jolie de Vin for a timeless, fashion-forward burgundy that remains wearable in real‑world settings. It’s a bold, gilded edge to your makeup routine—delivering intense color, comfortable wear, and confident, all-day staying power. Key selling points: velvet-matte finish, precise applicator for clean lines, pigment-rich color in a single swipe, oil-enriched comfort, and a shade that pairs with virtually every complexion and look. Elevate your lip game with Bourjois Rouge Edition Velvet and enjoy a luxe, no-fuss lipstick experience that travels beautifully from desk to date night.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bourjois","offers":[{"title":"Default Title","offer_id":55963931574603,"sku":"BOUCOSC71261911","price":9.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1685955148-22846500.jpg?v=1763948357","url":"https:\/\/www.directbeauty.co.uk\/products\/bourjois-rouge-edition-velvet-lipstick-19-jolie-de-vin","provider":"Direct Beauty","version":"1.0","type":"link"}