{"product_id":"clarins-everlasting-long-wearing-hydrating-foundation-30ml-100c-lily","title":"Clarins Everlasting Long-Wearing \u0026 Hydrating Foundation 30ml - 100C Lily","description":"\u003cdiv\u003e\n\u003ch1\u003eClarins Everlasting Long-Wearing \u0026amp; Hydrating Foundation 30ml – 100C Lily\u003c\/h1\u003e \u003cp\u003eDiscover a foundation that marries Clarins’ skincare heritage with high-performance makeup. The Everlasting Long-Wearing \u0026amp; Hydrating Foundation in shade 100C Lily is crafted for very fair skin with cool undertones, delivering a breathable, matte finish that stays true across the day. Housed in a sleek glass bottle with a luxe gold cap, this foundation feels lightweight on the skin while offering consistent coverage that smooths without masking your natural radiance. Designed to resist humidity and sweat, it keeps your complexion looking even, refined, and naturally youthful from morning coffee to late-night glow.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e24-hour long-wearing foundation with buildable medium-to-full coverage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHydrating formula enriched with organic oat sugars for firmness and lasting comfort.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSkin Tone Optimising Complex to even out the complexion for a natural, seamless finish that resists humidity and sweat.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLightweight, non-comedogenic texture that allows skin to breathe without clogging pores.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eProvides full-day hydration to keep skin feeling fresh, soft, and comfortable.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eShade 100C Lily designed specifically for very fair skin tones with cool, rosy undertones.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eMatte finish with a breathable, skin-like feel that minimizes shine while preserving a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply a small amount of foundation to clean, moisturised skin using a brush, sponge, or fingertips.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eStart at the centre of the face and blend outward for seamless coverage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuild up gradually for more coverage where needed.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFor a longer-lasting finish, set lightly with Clarins loose or compact powder.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy You Should Buy\u003c\/h2\u003e \u003cp\u003eChoose Clarins Everlasting for a makeup foundation that doesn’t just sit on the surface but works with your skin. The 24-hour wear is paired with hydration, so you don’t have to choose between comfort and coverage. The Skin Tone Optimising Complex helps ensure a more even appearance, while the formula remains breathable and non-greasy, so you feel like you’re wearing less makeup than you are. This shade, 100C Lily, is a precise match for very fair complexions with cool undertones, making it easier to achieve a flawless, natural look that photographs beautifully and stays true in diverse lighting.\u003c\/p\u003e \u003ch2\u003eClosing Message \u0026amp; Key Selling Points\u003c\/h2\u003e \u003cp\u003eExperience lasting beauty without compromise. This foundation provides reliable coverage, sophisticated hydration, and a skin-like finish that holds up in real-world conditions—from humidity to long days at the office. You’ll love how the shade 100C Lily complements very fair, cool-toned skin, and how the formula respects delicate skin while delivering a polished, matte complexion.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eAll-day wear that stays true in heat, humidity, and activity.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eHydration that keeps the skin soft and comfortable from dawn to dusk.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSkin-tone friendly shade 100C Lily for an effortless, natural match.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eSkincare-forward makeup that blends seamlessly and photographs beautifully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Clarins","offers":[{"title":"Default Title","offer_id":55965298131275,"sku":"CLA402636","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1761336364-93809600.jpg?v=1763950476","url":"https:\/\/www.directbeauty.co.uk\/products\/clarins-everlasting-long-wearing-hydrating-foundation-30ml-100c-lily","provider":"Direct Beauty","version":"1.0","type":"link"}