{"product_id":"clarins-joli-rouge-velvet-lipstick-744v-plum","title":"Clarins Joli Rouge Velvet Lipstick - 744V Plum","description":"\u003cdiv\u003e\n\u003ch1\u003eClarins Joli Rouge Velvet Lipstick - 744V Plum\u003c\/h1\u003e \u003cp\u003eExperience a luxurious, high-performance lipstick that delivers bold color, velvety texture, and nourishing care in one sleek tube. Clarins Joli Rouge Velvet Lipstick in 744V Plum presents a deep, sophisticated plum shade with a matte finish that exudes elegance from day into night. Formulated with organic marsh samphire extract and sheer butter, this lipstick hydrates as it colors, creating a comfortable, non-drying matte look that lasts longer than the average lipstick. The lightweight formula glides on smoothly, leaving lips feeling soft, moisturized, and beautifully defined throughout the day.\u003c\/p\u003e \u003cp\u003e744V Plum is designed to flatter a wide range of skin tones, offering full-coverage color in a single swipe. Whether you’re aiming for a polished daytime lip or a dramatic evening statement, this shade adapts effortlessly, never looking chalky or flat. The packaging reflects Clarins’ modern, luxury aesthetic—sleek, chic, and portable for on-the-go touch-ups without sacrificing luxury in everyday use.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eRich, Bold Plum Shade (744V):\u003c\/b\u003e A deep, sophisticated plum with rich pigmentation for a dramatic, confident look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLong-Lasting Velvet Matte Finish:\u003c\/b\u003e Comfortable, velvety matte wear that stays put without drying or feathering.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eNourishing and Hydrating Formula:\u003c\/b\u003e Infused with organic marsh samphire extract and shea butter to keep lips hydrated and smooth.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight and Comfortable Wear:\u003c\/b\u003e Feels barely noticeable on the lips, so you forget you’re wearing lipstick.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHighly Pigmented:\u003c\/b\u003e Full-coverage color with a single application for instant drama.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSleek, Elegant Packaging:\u003c\/b\u003e A luxury case that mirrors Clarins’ commitment to quality and style.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eVersatile for All Skin Tones:\u003c\/b\u003e The rich plum complements a broad range of complexions, from fair to deep.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eTexture, Formula Details\u003c\/h2\u003e\n\u003cp\u003eThe texture is buttery-soft at first touch, then sets to a refined matte finish that feels lightweight and non-drying. The marsh samphire extract provides moisture-binding properties to help lips retain hydration, while sheer butter nourishes and protects against dryness. This combination creates a comfortable, long-wearing color that resists feathering and fade, even after meals or extended wear. The scent is subtle and unobtrusive, designed to enhance the application experience without overpowering the senses.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cul\u003e \u003cli\u003ePrep Lips: Exfoliate and moisturize to create a smooth base for even color application.\u003c\/li\u003e \u003cli\u003eApply Directly: Glide the lipstick bullet from the center of your lips outward for full-coverage color in one pass.\u003c\/li\u003e \u003cli\u003eDefine the Shape: For a crisp edge, outline with a lip liner in a close shade before applying the lipstick.\u003c\/li\u003e \u003cli\u003eLayer for Intensity: Reapply to deepen color or to build up opacity for a bolder look.\u003c\/li\u003e \u003cli\u003eTouch-Up: Carry with you for quick touch-ups to preserve color and finish throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eWhy you should choose Clarins Joli Rouge Velvet Lipstick 744V Plum\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIt combines vibrant color with hydrating care, so lips stay comfortable while looking striking.\u003c\/li\u003e \u003cli\u003eThe velvet matte finish delivers a modern, sophisticated aesthetic that transitions from desk to dinner with ease.\u003c\/li\u003e \u003cli\u003eNatural ingredients like organic marsh samphire extract and shea butter offer protection against dryness and cracking.\u003c\/li\u003e \u003cli\u003eThe shade 744V Plum is a versatile, timeless option that flatters many skin tones and complements a wide range of makeup looks.\u003c\/li\u003e \u003cli\u003eThe lightweight formula minimizes heaviness or stickiness, ensuring long-wear without a heavy lip feel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn addition to its beauty-forward benefits, this lipstick is designed for practical, everyday use—from busy mornings to glamorous evenings—making it a reliable staple in any makeup kit.\u003c\/p\u003e \u003cp\u003eClosing thoughts: Clarins Joli Rouge Velvet Lipstick in 744V Plum is a refined choice for those seeking high-impact color with a comfortable, hydrating feel. Its rich plum hue, durable matte finish, and nourishing formula set it apart, offering sophistication and confidence in every application.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eBold, long-wearing plum shade with a velvety matte finish that stays vibrant all day.\u003c\/li\u003e \u003cli\u003eHydrating formula with marsh samphire extract and shea butter for continuous lip moisture.\u003c\/li\u003e \u003cli\u003eLightweight, comfortable feel that never cakes or clings to dryness.\u003c\/li\u003e \u003cli\u003eElegant, travel-friendly packaging that reflects Clarins’ luxury standards.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eEnjoy a lip color that not only looks stunning but also cares for your lips—beautifully pairing color payoff with nourishing hydration for a signature, standout look.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Clarins","offers":[{"title":"Default Title","offer_id":50712519999819,"sku":"B121976","price":15.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1659451036-15061800.jpg?v=1760753236","url":"https:\/\/www.directbeauty.co.uk\/products\/clarins-joli-rouge-velvet-lipstick-744v-plum","provider":"Direct Beauty","version":"1.0","type":"link"}