{"product_id":"clinique-pop-liquid-matte-lip-colour-primer-05-sweetheart-pop","title":"Clinique Pop Liquid Matte Lip Colour + Primer - 05 Sweetheart Pop","description":"\u003cdiv\u003e\n\u003ch1\u003eClinique Pop Liquid Matte Lip Colour + Primer - 05 Sweetheart Pop\u003c\/h1\u003e \u003cp\u003eDiscover a bold, velvety-matte lip color that goes on smooth and stays put with an integrated primer for a flawless, long-wearing finish. 05 Sweetheart Pop delivers a flattering rosy pink nude that adapts to a wide range of skin tones, making it a versatile staple for everyday wear or a quick transition to evening looks. The lightweight, comfortable formula dries down to a modern matte that doesn’t feel heavy or drying, so your lips stay cushiony with color that lasts.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul style=\"margin-top:0;\"\u003e\n\u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003ePrime-in-one formula:\u003c\/b\u003e built-in lip primer smooths texture, helps color glide on evenly, and supports longer wear without drying the lips.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eHigh-pigment, single-swipe color:\u003c\/b\u003e delivers rich, true-to-tube shade in one swipe for quick, foolproof application.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eComfortable matte finish:\u003c\/b\u003e lightweight, non-drying texture that feels comfortable from morning to night.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003ePrecise wand for controlled application:\u003c\/b\u003e helps you define the lip line and fill in with minimal effort.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eVersatile wear:\u003c\/b\u003e suitable for day-to-night looks, from casual to dressy, with color that holds through light snacks and daily activities.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eShade profile: 05 Sweetheart Pop\u003c\/h2\u003e \u003cp\u003eSweetheart Pop is a soft rosy pink nude designed to brighten the face with a natural-looking flush. It’s a universally flattering tone that enhances lips without overpowering your natural lip shape. The color pairs beautifully with minimal makeup for a polished, everyday vibe, or with a bold eye for a balanced evening look.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul style=\"margin-top:0;\"\u003e\n\u003cli style=\"margin-bottom:16px;\"\u003eApply to clean, dry lips. Let the primer base settle for a moment to ensure an even, smooth surface.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003eOutline lips lightly with the wand to define the shape, then fill in from the center outward for full coverage.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003eLayer for more intensity—one layer for a natural look, two for a bolder statement.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003eAllow about 30 seconds to set to a matte finish; avoid pressing lips together too soon to prevent transferring.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003eReapply as needed after meals or to refresh color and maintain even tone throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWho it's for\u003c\/h2\u003e \u003cp\u003eThis shade and formula are ideal for anyone seeking an all-in-one lip product that combines primer, pigment, and a comfortable matte finish. It’s particularly well-suited for those who want a quick, single-step lip routine that remains flattering from desk to dinner. Suitable for a wide range of skin tones, especially light to medium undertones, but adaptable to many complexions with the right lip liner and makeup look.\u003c\/p\u003e \u003ch2\u003eWhy choose this product\u003c\/h2\u003e \u003cul style=\"margin-top:0;\"\u003e\n\u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eIntegrated primer for smoother lips and better wear\u003c\/b\u003e — less feathering and a more even color distribution.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eHigh-impact color in a single pass\u003c\/b\u003e — saves time without sacrificing payoff.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eLightweight, non-drying matte\u003c\/b\u003e — comfortable enough for all-day wear.\u003c\/li\u003e \u003cli style=\"margin-bottom:16px;\"\u003e\n\u003cb\u003eVersatile shade with universal appeal\u003c\/b\u003e — 05 Sweetheart Pop complements many makeup looks and skin tones.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eClosing thoughts\u003c\/h2\u003e \u003cp\u003eClinique Pop Liquid Matte Lip Colour + Primer in 05 Sweetheart Pop offers a practical, high-impact solution for someone who wants a dependable, gorgeously colored lip with built-in priming. Enjoy a comfortable matte finish, precise application, and a shade that brightens any complexion. Key selling points: integrated primer for smoother wear, rich pigment in one swipe, and a versatile rosy pink nude that elevates everyday makeup with minimal effort.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Clinique","offers":[{"title":"Default Title","offer_id":50712411046219,"sku":"V790677","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1661862198-67924000.jpg?v=1760747145","url":"https:\/\/www.directbeauty.co.uk\/products\/clinique-pop-liquid-matte-lip-colour-primer-05-sweetheart-pop","provider":"Direct Beauty","version":"1.0","type":"link"}