{"product_id":"elizabeth-arden-grand-entrance-mascara-01-black","title":"Elizabeth Arden Grand Entrance Mascara 01 Black","description":"\u003cdiv\u003e\n\u003ch1\u003eElizabeth Arden Grand Entrance Mascara 01 Black\u003c\/h1\u003e \u003cp\u003eElevate your gaze with Elizabeth Arden Grand Entrance Mascara in 01 Black, a mascara designed to deliver dramatic lift, length, and definition in a single sweep. The deep true-black shade carves out the eyes with high-contrast intensity, making lashes look instantly fuller and more awake. The formula is buildable and smoothing, minimizing clumps while maximizing separation so every lash reads as a distinct, elegant line.\u003c\/p\u003e \u003cp\u003eThis mascara is crafted for daily wear and special events alike, offering a comfortable, long-wearing finish that resists flaking and smudging through busy days and late nights. The brush is engineered to coat each lash from root to tip, reaching even the tiniest inner lashes for a wide-eyed effect that translates on camera and in person. It pairs well with a bold eye look or serves as a reliable everyday option for subtle, polished lashes.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eUnique wand design that lifts, curls, and separates lashes for a wide-eyed effect.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eRich 01 Black pigment for deep, true-black definition with noticeable contrast.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuildable, clump-free formula that ranges from natural definition to dramatic volume.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLong-wearing finish that resists smudging and flaking throughout the day.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eOphthalmologist-tested and suitable for contact lens wearers, offering comfortable wear for sensitive eyes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEasy removal with standard makeup remover without harsh rubbing.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStarting at the base of the lashes, gently wiggle the wand upward to lift and lengthen.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eApply a light first coat to define and separate; allow a moment to set before layering.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eCoat upper lashes from root to tip, then lightly brush through lower lashes for balance.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBuild additional coats only where you want more drama; avoid heavy clumping by separating with a clean wand.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eFinish by combing through lashes to ensure a smooth, even finish.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Elizabeth Arden Grand Entrance Mascara 01 Black\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eTrustworthy heritage from Elizabeth Arden—a long-standing name in quality cosmetics and makeup innovation.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003e01 Black delivers a bold, true-black finish that makes eyes pop in any lighting or setting.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eDesigned to lift, lengthen, and separate for a noticeably more awake look without overloading lashes.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eOphthalmologist-tested and suitable for contact lens wearers, prioritizing eye comfort and safety.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eWear-tested formula that stands up to daily routines while remaining easy to remove at night.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eClosing note:\u003c\/strong\u003e Choose Grand Entrance Mascara 01 Black for cinematic lash impact that’s buildable from everyday definition to full-on drama. Key selling points: deep true-black pigment, lift-and-separate brush, buildable formula, eye-friendly design, and trusted Elizabeth Arden quality—all in a sleek, easy-to-use tube.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Elizabeth Arden","offers":[{"title":"Default Title","offer_id":51542774317387,"sku":"B72340","price":16.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1502349465-73093000_dbbcabe1-5567-4579-bbfc-fd97f0e935cd.jpg?v=1760736747","url":"https:\/\/www.directbeauty.co.uk\/products\/elizabeth-arden-grand-entrance-mascara-01-black","provider":"Direct Beauty","version":"1.0","type":"link"}