{"product_id":"essie-gel-couture-240-model-citizen-13-5ml","title":"Essie Gel Couture #240-Model Citizen 13.5ml","description":"\u003cdiv\u003e\n\u003ch1\u003eEssie Gel Couture #240 Model Citizen 13.5ml – Gel-Like Nail Color for Salon-Quality at Home\u003c\/h1\u003e \u003cp\u003eDiscover the Essie Gel Couture experience with the shade #240 Model Citizen, a soft pink-nude hue that suits every wardrobe and occasion. This gel-like nail color delivers a glossy, high-sh shine finish without requiring a UV lamp, making it a practical choice for home manicures, busy lifestyles, and travel-friendly routines. In a 13.5ml bottle, Model Citizen provides dependable, long-wear color with a brush designed for smooth, even coverage. Pair it with the Gel Couture Base Coat and Top Coat for a complete, salon-worthy manicure that lasts.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eGel Couture technology creates a gel-like, high-gloss finish without UV lamp exposure, giving you a salon-quality look at home.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eLong-wear, chip-resistant color designed to stay polished for days with proper base and top coats.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eSelf-leveling, streak-free formula that glides on smoothly, aided by Essie’s wide, precise brush for even coverage.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eVersatile shade in a soft pink-nude that flatters a wide range of skin tones and works for everyday wear or special occasions.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eIncludes a sizeable 13.5 ml bottle, offering more color per bottle and good value for a gel-like system.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eEasy removal with standard acetone-based remover when you’re ready for a color swap or touch-up.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cli\u003eCompatible with the Essie Gel Couture Base Coat and Top Coat system to maximize wear and shine on natural nails or overlays.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePrep nails: shape, buff the surface, and push back cuticles. Cleanse the nail bed to remove oils for better adhesion.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply One Coat of Essie Gel Couture Base Coat and let dry to a tack-free finish before color application.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply the first coat of Model Citizen from cuticle to tip in smooth strokes, sealing the free edges to prevent chips.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eApply a second coat of Model Citizen for full, opaque coverage and a richer color payoff; allow to dry to touch between coats.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFinish with a coat of Essie Gel Couture Top Coat to lock in shine and extend wear; seal the edges again for maximum protection.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eFor best results, allow each layer to dry fully and avoid heavy manual work for a few minutes after application. If needed, reapply the Top Coat every few days to maintain gloss and longevity.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eTo remove, soften with acetone-based remover and gently lift the color from the nail; follow with a nourishing cuticle oil or hand cream after removal.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose Essie Gel Couture Model Citizen\u003c\/h2\u003e \u003cp\u003eModel Citizen embodies the best of Essie’s Gel Couture line: a gel-like finish that delivers striking shine and lasting wear without the hassle of a UV lamp. The soft pink-nude shade is exceptionally versatile, pairing with office attire, evening wear, or casual outfits. The combination of base coat, color, and top coat creates a durable manicure that resists everyday charms like typing, washing hands, and light knocks—while still feeling flexible enough to prevent nail breakage. The color applies easily, thanks to a self-leveling formula and wide brush, so you can achieve an even, professional-looking result in fewer steps. And when you’re ready for a change, removal is straightforward with standard polish remover, making Model Citizen a practical, reliable choice for nail color enthusiasts and newcomers alike.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIn practice, Model Citizen is ideal for:\u003c\/b\u003e busy professionals who want a long-lasting, polished look; anyone who loves a natural, sophisticated hue that works in various lighting and settings; those who appreciate the convenience of a gel-inspired finish without UV curing; and travelers who need a durable, easy-to-remove color that travels well.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e salon-quality gel-like finish without lamp; durable wear with proper base\/top coats; beautiful pink-nude shade that complements many skin tones; easy application with a wide brush; simple removal using standard polish remover.\u003c\/p\u003e \u003cp\u003eClosing note: Elevate your nail routine with Essie Gel Couture Model Citizen—the color you can trust to stay chic, enhance your manicure, and transition effortlessly from day to night. Experience the combination of effortless application, radiant shine, and dependable wear that makes this shade a staple in any at-home nail kit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Essie","offers":[{"title":"Default Title","offer_id":55964491907403,"sku":"E30138452","price":10.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1626951761-56413400.jpg?v=1763949108","url":"https:\/\/www.directbeauty.co.uk\/products\/essie-gel-couture-240-model-citizen-13-5ml","provider":"Direct Beauty","version":"1.0","type":"link"}