{"product_id":"essie-gel-couture-300-the-it-factor-13-5ml","title":"Essie Gel Couture #300-The It Factor 13.5ml","description":"\u003cdiv\u003e\n\u003ch1\u003eEssie Gel Couture The It Factor 13.5ml\u003c\/h1\u003e \u003cp\u003eMeet The It Factor, shade #300 from Essie's Gel Couture line—a timeless pink-toned nude with a glassy, high-shine finish that elevates any manicure. This 13.5ml bottle delivers a gel-like look and feel without the fuss, offering a polished, sophisticated option for everyday wear or special occasions. The It Factor is designed to flatter a wide range of skin tones and outfits, making it a reliable go-to color for workdays, events, and weekends alike.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGel-like finish with a glossy shine that resembles a salon gel manicure\u003c\/li\u003e\n\u003cli\u003eLong-wear color designed to resist chips and fading with proper care\u003c\/li\u003e\n\u003cli\u003e13.5 ml bottle provides generous coverage and great value\u003c\/li\u003e\n\u003cli\u003ePart of the Essie Gel Couture system; pairs best with the Gel Couture Base Coat and Top Coat for optimal durability\u003c\/li\u003e\n\u003cli\u003eSmooth, streak-free application in two coats for even color payoff\u003c\/li\u003e\n\u003cli\u003eEasy removal with standard nail polish remover—no harsh steps required\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose The It Factor\u003c\/h2\u003e\n\u003cp\u003eThe It Factor offers a poised, elegant pink-nude that works across seasons and settings. It’s ideal for anyone who wants a polished manicure that reads refined and effortless, without overpowering your skin tone or wardrobe. The shade transitions beautifully from daytime professional looks to evening occasions, delivering a sophisticated, modern aesthetic with minimal maintenance. This color is a versatile staple that pairs seamlessly with jewelry, makeup palettes, and outfits, making it a smart, long-lasting addition to any nail collection.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep nails: file to shape, push back cuticles, and wipe nails with a clean lint-free pad or alcohol to remove oils\u003c\/li\u003e\n\u003cli\u003eApply a thin first coat of Essie Gel Couture Base Coat (if you have it) and allow to dry completely\u003c\/li\u003e\n\u003cli\u003eApply a thin coat of The It Factor; let it dry to a smooth base, then apply a second coat for full color depth\u003c\/li\u003e\n\u003cli\u003eFinish with Essie Gel Couture Top Coat to seal in shine and extend wear\u003c\/li\u003e\n\u003cli\u003eAllow nails to dry fully; avoid heavy moisture or detergents for at least 20-30 minutes after application\u003c\/li\u003e\n\u003cli\u003eFor removal, soak cotton with acetone-based remover, wrap the nail, or use gentle upward motions to lift the polish away\u003c\/li\u003e\n\u003cli\u003eReapply as needed to maintain color and gloss as your nails grow\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003ePractical tips and insights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to preserve color and formula integrity\u003c\/li\u003e\n\u003cli\u003eEnsure each coat crosses the free edge to help prevent premature chipping\u003c\/li\u003e\n\u003cli\u003ePair with a nourishing cuticle oil after top coat to keep nails hydrated and healthy\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eClosing: Ready for a refined, glassy manicure?\u003c\/b\u003e The It Factor delivers a chic pink-nude that works for every occasion, paired with a durable, gel-like formula and luxe shine. Practical, fast-drying, and easy to remove, it’s a dependable, salon-grade choice for busy lifestyles and fashion-forward looks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Essie","offers":[{"title":"Default Title","offer_id":55964462612811,"sku":"E30138513","price":17.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1625633585-11441600.jpg?v=1763949060","url":"https:\/\/www.directbeauty.co.uk\/products\/essie-gel-couture-300-the-it-factor-13-5ml","provider":"Direct Beauty","version":"1.0","type":"link"}