{"product_id":"estee-lauder-pure-color-gloss-15-cherry-ice-2-5gr","title":"Estee Lauder Pure Color Gloss 15 Cherry Ice 2.5Gr","description":"\u003cdiv\u003e\n\u003ch1\u003eEstée Lauder Pure Color Gloss Cherry Ice – Shade 15 (2.5 g)\u003c\/h1\u003e \u003cp\u003eElevate your everyday lip look with Estée Lauder Pure Color Gloss in Cherry Ice, shade 15. This high-shine lip gloss delivers a buildable cherry hue paired with a luminous, glassy finish that catches light from every angle. Packaged in a sleek 2.5 g tube, it’s designed for quick, precise applications and easy touch-ups on the go. Cherry Ice combines a cool-toned red with a bright gloss that makes lips appear fuller and more dimensional, perfect for everything from casual daytime wear to a glam evening look.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eBuildable color from sheer to medium with a brilliant gloss finish that enhances lip shape.\u003c\/li\u003e \u003cli\u003eNon-sticky, comfortable wear that feels lightweight and breathable on the lips.\u003c\/li\u003e \u003cli\u003eGlossy, reflective shine that photographs beautifully and adds instant brightness to any makeup look.\u003c\/li\u003e \u003cli\u003eHydrating feel that glides on smoothly and layers well with lip liners or other lip products.\u003c\/li\u003e \u003cli\u003ePrecision applicator for clean, even coverage and minimal product waste.\u003c\/li\u003e \u003cli\u003ePortable 2.5 g size—ideal for purses, travel, and quick reapplication during the day.\u003c\/li\u003e \u003cli\u003eVersatile shade that complements a wide range of skin tones and makeup styles, from casual to sophisticated.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e \u003cul\u003e\n\u003cli\u003eApply directly to clean, dry lips for a shiny, polished look.\u003c\/li\u003e \u003cli\u003eBuild color by applying a second layer for more intensity or to deepen the cherry hue.\u003c\/li\u003e \u003cli\u003eFor defined edges, outline with a lip liner that matches your preferred tone, then apply gloss in the center and blend outward.\u003c\/li\u003e \u003cli\u003eLayer over your favorite lipstick to add an icy-gloss dimension or wear solo for a glassy finish.\u003c\/li\u003e \u003cli\u003eTouch up throughout the day as needed, especially after eating or drinking, to maintain shine and color.\u003c\/li\u003e \u003cli\u003ePair with a complementary lip liner in a soft pink or nude to enhance the Cherry Ice shade’s brightness.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Estée Lauder Pure Color Gloss Cherry Ice\u003c\/h2\u003e \u003cp\u003eCherry Ice offers a modern take on a classic red lip with a high-gloss, glass-like finish that reads sophisticated yet playful. This shade is designed to flatter a broad spectrum of skin tones, bringing a cool red with a sparkling finish that brightens the mouth area without overpowering the rest of your makeup. The formula prioritizes comfort and versatility—you can wear it alone for a luminous lip or layer it over lipstick to add depth, shine, and a sense of freshness to your look. The compact tube makes it easy to reapply anywhere, while the precision wand helps you achieve crisp edges with minimal effort. Ideal for makeup lovers who want a statement lip that transitions seamlessly from daylight to night without sacrificing comfort or wearability.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNotable benefits at a glance:\u003c\/strong\u003e buildable color payoff, non-sticky comfort, lightweight feel, photo-ready gloss, versatile layering options, and travel-friendly packaging, all in a timeless cherry shade that enhances smiles.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWho is it for?\u003c\/strong\u003e Anyone seeking a high-shine lip gloss with a vivid yet wearable cherry hue, whether you’re a gloss enthusiast, prefer layering with lipstick, or want a quick, camera-friendly lip look that doesn’t require a heavy product.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eClosing\u003c\/strong\u003e — If you’re after a glossy, flattering cherry lip that stays comfortable from morning meetings to evening plans, Estée Lauder Pure Color Gloss Cherry Ice delivers. Key selling points: iconic brand pedigree, buildable color with a luminous gloss, non-sticky comfort, compact travel-friendly packaging, and versatile wear that suits multiple makeup styles and occasions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Estee Lauder","offers":[{"title":"Default Title","offer_id":55963787755851,"sku":"V685272","price":18.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1531414550-57283000.jpg?v=1763948256","url":"https:\/\/www.directbeauty.co.uk\/products\/estee-lauder-pure-color-gloss-15-cherry-ice-2-5gr","provider":"Direct Beauty","version":"1.0","type":"link"}