{"product_id":"estee-lauder-pure-color-illuminating-shine-lipstick-1-8g-913-genius","title":"Estee Lauder Pure Color Illuminating Shine Lipstick 1.8g - 913 Genius","description":"\u003cdiv\u003e\n\u003ch1\u003eEstée Lauder Pure Color Illuminating Shine Lipstick 1.8g - 913 Genius\u003c\/h1\u003e \u003cp\u003eDiscover effortless elegance with Estée Lauder Pure Color Illuminating Shine Lipstick in 913 Genius, a radiant lipstick that merges sheer color, luxurious hydration, and brilliant shine. The Genius shade offers a refined nude-pink that enhances your natural beauty for a polished, everyday glow. This lightweight formula glides on smoothly, leaving lips feeling soft, moisturised, and beautifully luminous. Perfect for quick, put-together looks or a sophisticated evening finish, it’s the ultimate expression of refined shine and comfort in a single lipstick.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eRadiant glossy finish that catches light for a luminous smile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eShade 913 Genius — a soft nude-pink designed to flatter a wide range of skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eWeightless texture with buildable, sheer-to-medium coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHydrating ingredients deliver long-lasting moisture without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eSilky, non-sticky formula for comfortable all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eLuxurious gold packaging that elevates everyday beauty moments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003ePart of Estée Lauder’s Pure Color collection — a modern take on timeless elegance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eEasy-to-use, smooth glide with a refined, polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003ch2\u003eWhy You Should Choose Estée Lauder Pure Color Illuminating Shine Lipstick 913 Genius\u003c\/h2\u003e \u003cp\u003eThis lipstick is designed for those who want more than color: you deserve a luminous, hydrating shine that wears comfortably from workday to after-hours. Genius enhances your natural lip shape with a subtle plumpness and a balanced nude-pink tone that looks sophisticated on practically any skin tone. The non-sticky, silky formula feels light on the lips while delivering lasting moisture, so you can reapply confidently without a heavy or tacky feel. The premium gold packaging adds a touch of timeless luxury to your makeup routine, making it ideal for gifting or treating yourself. Whether you’re chasing a barely-there enhancement or a noticeable, high-shine effect, this lipstick offers dependable, elegant results without compromising comfort.\u003c\/p\u003e \u003cp\u003eDesigned for versatility, it pairs beautifully with minimal makeup for a fresh daytime look or with a defined eye and accessories for a more glamorous evening appearance. Its sheer-to-medium coverage lets you tailor intensity by layering, while the hydrating base keeps lips nourished, so color remains even and comfortable throughout the day. If you want a polished, effortless glow that reads as sophisticated rather than flashy, Genius is the shade to reach for—expertly balancing color, shine, and care in one refined lipstick.\u003c\/p\u003e \u003cp\u003eIdeal for: professionals who want a refined lip finish that lasts, makeup lovers seeking an everyday nude-pink with luminous shine, and anyone aiming to elevate their natural lip colour with a touch of glamour. Compared to heavier lip colours, this formula provides a lighter feel with a more natural glow, making it suitable for all seasons and multiple occasions.\u003c\/p\u003e \u003ch2\u003eHow To Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eApply directly to clean lips for a sheer, luminous colour payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eFor enhanced definition, line lips first with a coordinating lip liner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eBuild intensity by layering for a bolder shine and fuller finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eReapply as desired to refresh colour and maintain hydration throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e \u003ch2\u003eAdditional Practical Details\u003c\/h2\u003e \u003cp\u003eCoverage: sheer to medium with a flexible, buildable finish. Texture: lightweight and comfortable with a nourishing feel. Wear: ideal for daily use, office wear, and special occasions where a polished, glossy lip is desired. Longevity: designed to maintain moisture and shine with regular reapplication as needed, ensuring lips stay hydrated and luminous from morning to night. Finish: high-gloss that enhances natural lip contours while keeping a natural, sophisticated look.\u003c\/p\u003e \u003cp\u003eNote: This product embraces Estée Lauder’s commitment to luxury and everyday confidence, pairing a flattering nude-pink shade with a hydrating, non-sticky formula in a timeless gold case.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing message:\u003c\/b\u003e Elevate your lip game with a luminous, comfortable shine that adapts to any moment. Key selling points: universally flattering nude-pink shade Genius, lightweight hydrating formula, non-sticky wear, buildable shimmer, and iconic gold packaging that elevates any makeup collection. Choose this lipstick for effortless everyday radiance and refined elegance that lasts from day to night.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Estee Lauder","offers":[{"title":"Default Title","offer_id":55965610017099,"sku":"EST519268","price":28.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1760293395-14716800.jpg?v=1763951187","url":"https:\/\/www.directbeauty.co.uk\/products\/estee-lauder-pure-color-illuminating-shine-lipstick-1-8g-913-genius","provider":"Direct Beauty","version":"1.0","type":"link"}