{"product_id":"estee-lauder-take-it-away-gentle-eye-and-lip-long-wear-makeup-remover-100ml","title":"Estee Lauder Take It Away Gentle Eye And Lip Long Wear Makeup Remover 100ml","description":"\u003cdiv\u003e\n\u003ch1\u003eEstee Lauder Take It Away Gentle Eye And Lip Long Wear Makeup Remover 100ml\u003c\/h1\u003e \u003cp\u003eExperience a fast, effective, and gentle solution for removing long-wear and waterproof makeup with minimal effort. Estee Lauder Take It Away Gentle Eye And Lip Long Wear Makeup Remover combines a dual-phase formula that quickly dissolves even the most stubborn makeup with soothing botanicals like Aloe Vera to comfort the skin. Shake before use to activate both layers, then lift away makeup with a light sweep of a cotton pad. This lightweight remover leaves skin feeling clean, soft, and hydrated—without any oily residue or greasy after-feel. It’s designed for sensitive eye areas and for use on lips as well, making it a versatile addition to your daily skincare routine.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eDual-phase formula that quickly dissolves long-wear and waterproof makeup with a light sweep on a cotton pad.\u003c\/li\u003e \u003cli\u003eShake well before use to activate the two-layer balance for optimal removal.\u003c\/li\u003e \u003cli\u003eAloe Vera and botanical ingredients help calm and soothe the skin during and after makeup removal.\u003c\/li\u003e \u003cli\u003eNo oily residue or greasy after-feel, leaving skin clean, soft, and comfortable.\u003c\/li\u003e \u003cli\u003eGentle enough for even the most sensitive eye areas, suitable for lip makeup removal as well.\u003c\/li\u003e \u003cli\u003eVegan-friendly formulation options and a travel-friendly 100ml bottle for easy on-the-go use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eShake well before use to activate the dual-phase formula.\u003c\/li\u003e \u003cli\u003eMoisten a cotton pad with the remover.\u003c\/li\u003e \u003cli\u003eGently press the pad onto closed eyelids for a few seconds to loosen long-wear makeup, then wipe away without rubbing.\u003c\/li\u003e \u003cli\u003eLightly sweep across the lash line and lip area to dissolve remaining product and pigments.\u003c\/li\u003e \u003cli\u003eRepeat if needed, then follow with your usual skincare routine or rinse with water if desired.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Estee Lauder Take It Away Gentle Eye And Lip Long Wear Makeup Remover\u003c\/h2\u003e \u003cp\u003eThis remover stands out by marrying a powerful dual-phase system with soothing botanicals to deliver efficient makeup removal without compromising skin comfort. The formula quickly dissolves waterproof and long-wear products, making it ideal for mascara, liner, and lip color that won’t budge through the day. Aloe Vera helps calm irritation and supports skin hydration, so the cleansing step doesn’t strip moisture. Its non-greasy finish ensures you won’t feel heavy residues after use, which makes it suitable for all skin types, including sensitive zones around the eyes. The 100ml size provides a practical balance of travel-friendly convenience and ample product for daily use, while Estee Lauder’s trusted heritage adds confidence in performance and safety. If you wear long-lasting makeup or waterproof formulas, this remover offers a reliable, gentle alternative to harsher cleansers while maintaining a comfortable skin feel.\u003c\/p\u003e \u003cp\u003eIn practice, you’ll appreciate how quickly makeup becomes soft and liftable with minimal rubbing, reducing tugging on the delicate eye area and helping to maintain the skin’s barrier after cleansing. It’s an excellent companion to a skincare routine that prioritizes hydration, calmness, and preparation for moisturizers or serums that follow.\u003c\/p\u003e \u003ch2\u003eClosing\u003c\/h2\u003e \u003cp\u003eKey selling points: quick and effective removal of long-wear and waterproof makeup, gentle botanical soothing with Aloe Vera, no oily after-feel, suitable for sensitive eyes and lips, travel-friendly 100ml bottle, and trusted Estee Lauder performance. Choose this remover for a clean finish that respects your skin’s natural moisture while delivering reliable makeup dissolution every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Estee Lauder","offers":[{"title":"Default Title","offer_id":55965889265995,"sku":"H15410","price":33.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1433499616-50935900.jpg?v=1763951830","url":"https:\/\/www.directbeauty.co.uk\/products\/estee-lauder-take-it-away-gentle-eye-and-lip-long-wear-makeup-remover-100ml","provider":"Direct Beauty","version":"1.0","type":"link"}