{"product_id":"fenty-beauty-pro-filtr-soft-matte-longwear-foundation-32ml-470","title":"Fenty Beauty Pro Filt'R Soft Matte Longwear Foundation 32ml - 470","description":"\u003cdiv\u003e\n\u003ch1\u003eFenty Beauty Pro Filt'R Soft Matte Longwear Foundation 32ml — Shade 470\u003c\/h1\u003e \u003cp\u003eDiscover a true-to-skin matte finish with Fenty Beauty's Pro Filt'R Soft Matte Longwear Foundation in shade 470. This lightweight, buildable formula delivers medium-to-full coverage that stays put through heat and humidity, helping you maintain a flawless complexion from morning meetings to evening events. Shade 470 is designed for deeper skin tones with warm golden undertones, blending into the skin for a natural-looking, undetectable match. The soft-matte texture glides on smoothly, minimizes visible texture, and sets to a comfortable, breathable finish without feeling heavy.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLongwear, transfer-resistant foundation with a matte finish that reduces shine and maintains a natural skin-like appearance.\u003c\/li\u003e\n\u003cli\u003eBuildable coverage from medium to full, allowing you to customize the level of coverage for different looks.\u003c\/li\u003e\n\u003cli\u003eBlurring micro-pigments help smooth the look of pores and texture for a refined complexion in person and on camera.\u003c\/li\u003e\n\u003cli\u003eShade 470 is crafted for deep skin tones with warm golden undertones, offering an easy, true match in daylight and photos.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly 32 ml bottle fits into purses or makeup bags for quick touch-ups on the go.\u003c\/li\u003e\n\u003cli\u003eFormulated for comfortable wear across a range of climates, minimizing weight on the skin while maintaining color clarity.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePrep skin with your favorite moisturizer and sunscreen; allow to absorb before applying foundation.\u003c\/li\u003e\n\u003cli\u003eDispense a small amount (one to two pumps) onto the back of your hand or a makeup palette.\u003c\/li\u003e\n\u003cli\u003eDot or buff the product onto the center of the face and blend outward with a brush, sponge, or clean fingers.\u003c\/li\u003e\n\u003cli\u003eBuild in thin layers to reach your desired coverage without caking; start with less and add more as needed.\u003c\/li\u003e\n\u003cli\u003eSet with a light dusting of translucent powder if you want extra longevity or a matte finish in humid conditions.\u003c\/li\u003e\n\u003cli\u003eFor areas needing extra coverage, apply a thin second layer only where needed and blend well.\u003c\/li\u003e\n\u003cli\u003eFinish with your preferred setting spray to lock in the look or reapply powder as needed during the day.\u003c\/li\u003e\n\u003cli\u003eRemover: at the end of the day, use a makeup remover or cleanser to thoroughly dissolve and lift the foundation.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy choose this foundation\u003c\/h2\u003e\n\u003cp\u003eThe Pro Filt'R Soft Matte Longwear Foundation stands out for its thoughtful shade 470 crafted to match deep skin tones with golden undertones, ensuring a cohesive, natural-looking complexion without the gray cast that can occur with incorrect shade choices. The formula blends seamlessly, delivering a breathable, non-greasy matte that resists oxidation and stays true in photos and video. Its buildable coverage means you can tailor the look from impeccable medium coverage for daily wear to a polished full-coverage finish for events, while avoiding a heavy, mask-like effect. The combination of longwear wear, soft-matte finish, and shade stability across lighting makes it a reliable foundation for professionals, creators, and anyone who wants a dependable, camera-friendly result that mimics real skin.\u003c\/p\u003e \u003ch2\u003eWho it’s ideal for\u003c\/h2\u003e\n\u003cp\u003eIdeal for those with deeper skin tones seeking a warm golden undertone, who want long-lasting coverage without a heavy feel, and who live in warmer or humid climates where shine needs to be controlled. Suitable for normal to oily skin types, or anyone looking for a matte finish that resists daily wear, sweat, and minor humidity. Great for daily wear, photos, and video content where a natural, undetectable finish matters.\u003c\/p\u003e \u003ch2\u003ePractical tips and insights\u003c\/h2\u003e\n\u003cp\u003eEnhance application by pairing with a compatible primer to optimize longevity; choose a shade tested along the jawline to ensure a seamless match in natural light; consider setting with a powder for extra staying power in hot climates; store away from extreme heat to preserve texture and color.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eClosing note\u003c\/b\u003e: If you’re seeking a long-wear, deep-toned foundation that matches your shade and stays put through the day, Fenty Beauty Pro Filt'R Soft Matte Longwear Foundation in shade 470 is a reliable choice that delivers a true-to-skin look with a versatile, camera-ready matte finish.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e Deep shade with golden undertones; longwear, transfer-resistant matte finish; buildable coverage; blur and refine pores; stable color in photos and video; compact 32 ml bottle for on-the-go touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fenty Beauty","offers":[{"title":"Default Title","offer_id":55964874211659,"sku":"FEN023206","price":35.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1678203136-02215000.jpg?v=1763949748","url":"https:\/\/www.directbeauty.co.uk\/products\/fenty-beauty-pro-filtr-soft-matte-longwear-foundation-32ml-470","provider":"Direct Beauty","version":"1.0","type":"link"}