{"product_id":"floris-jf-100ml-edt-spray","title":"Floris Jf 100ml EDT Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eFloris JF 100ml Eau de Toilette Spray\u003c\/h1\u003e\n\u003cp\u003eDiscover Floris JF, a storied aromatic classic from Floris London that embodies timeless elegance and refined charm. This 100ml Eau de Toilette is crafted for the modern gentleman who values heritage, craftsmanship, and a fragrance that leaves a polished impression without overwhelming the room. The scent opens with bright citrus, unfolds through an aromatic heart, and settles on a sophisticated, lasting base—perfect for everyday confidence and distinctive events alike.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFragrance Family: Aromatic\u003c\/li\u003e\n\u003cli\u003eComposition: Fresh citrus opening with herbaceous, aromatic heart notes, finished by a clean, mossy-woody base\u003c\/li\u003e\n\u003cli\u003eConcentration: EDT for a balanced projection and enduring presence throughout the day\u003c\/li\u003e\n\u003cli\u003eElegant Bottle Design: Clear glass bottle with a refined gold cap and a navy label that reflects Floris London’s heritage\u003c\/li\u003e\n\u003cli\u003ePackaging: Comes in a complementary presentation that highlights its classic roots and gift-ready appeal\u003c\/li\u003e\n\u003cli\u003eVersatility: Suited for daily wear, professional settings, and special occasions alike\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: lemon, bergamot, citrus zest\u003c\/li\u003e\n\u003cli\u003eHeart notes: lavender, rosemary, sage\u003c\/li\u003e\n\u003cli\u003eBase notes: oakmoss, musk, amber undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFragrance profile: A bright citrus opening gives way to a refined herbal core, then settles into a warm, mossy-musky finish. The combination creates an all-day aura that feels fresh in the morning and gracefully mature by evening.\u003c\/p\u003e \u003ch3\u003eHow to Use Floris JF\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpray: Hold the bottle 5-10 cm away from the skin. Spray on pulse points such as the wrists, neck, and behind the ears for optimal diffusion.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eLayer: For a more pronounced scent, pair with other Floris grooming products or a matching aftershave\/lotion to extend the fragrance journey.\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eReapply: Refresh as needed, particularly after activity or in warmer weather to maintain the desired presence.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy Choose Floris JF\u003c\/h2\u003e\n\u003cp\u003eFloris JF stands out for its restrained yet memorable aromatic character. It’s an ideal signature scent for the discerning wearer who appreciates a fragrance that communicates confidence, sophistication, and a nod to traditional English perfumery. The blend balances brightness with refined depth, making it versatile across day-to-night transitions, from office meetings to evening engagements. The heritage of Floris London—a house synonymous with craftsmanship and quality—adds a layer of trust and premium storytelling that resonates with fragrance enthusiasts and gift-givers alike.\u003c\/p\u003e \u003cp\u003eThe scent’s aroma is designed to evolve with you: it starts clean and uplifting in the morning and evolves into a warm, persistent aura as the day unfolds. The 100ml EDT format provides substantial longevity without being overpowering, allowing for confident wear in close quarters or formal settings while still leaving a lasting, memorable impression.\u003c\/p\u003e \u003cp\u003eDesigned with a classic yet contemporary sensibility, Floris JF also presents well on a fragrance wardrobe. It layers gracefully with other Floris products, enabling you to craft a cohesive grooming routine that mirrors your daily mood and the occasions you attend.\u003c\/p\u003e \u003ch2\u003eClosing Thoughts \u0026amp; Key Selling Points\u003c\/h2\u003e\n\u003cp\u003eFloris JF is more than a fragrance—it’s an expression of timeless style, anchored in a rich heritage and crafted for modern living. Its aromatic profile, elegant presentation, and versatile wear make it a standout choice for those who value quality and distinction.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eHeritage crafted into every spray with Floris London’s enduring legacy\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eElegant, timeless bottle that complements any fragrance collection\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eBalanced aromatic profile that transitions seamlessly from day to night\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eExcellent for gifting to someone who appreciates refined luxury\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cli\u003eEasy to integrate into daily routines through layering with related Floris products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Floris","offers":[{"title":"Default Title","offer_id":50712548901195,"sku":"S10015996","price":60.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1729404452-71163900.jpg?v=1760754810","url":"https:\/\/www.directbeauty.co.uk\/products\/floris-jf-100ml-edt-spray","provider":"Direct Beauty","version":"1.0","type":"link"}