{"product_id":"fudge-cool-brunette-blue-toning-shampoo-250ml","title":"Fudge Cool Brunette Blue-Toning Shampoo 250ml","description":"\u003cdiv\u003e\n\u003ch1\u003eFudge Cool Brunette Blue-Toning Shampoo 250ml\u003c\/h1\u003e \u003cp\u003eMaintain cool brunette tones and banish brassiness with Fudge Cool Brunette Blue-Toning Shampoo. Specifically crafted for brown hair with warmth creeping in between color appointments, this blue-toning formula deposits targeted blue pigments to neutralize orange hues while cleansing and smoothing strands. The result is deeper, more vibrant brunette hair with a refreshed, salon-like finish right at home. Designed to work in harmony with your color-care routine, it leaves hair feeling clean, revitalized, and pleasantly scented without sacrificing color longevity.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eBlue-toning pigments target brassiness on brunette hair, helping cool the shade and enhance natural depth with every wash.\u003c\/li\u003e \u003cli\u003eColor-safe cleansing that respects treated color and reduces fade, so you can extend the interval between salon visits.\u003c\/li\u003e \u003cli\u003eLightweight conditioning elements leave hair soft, manageable, and with a healthy-looking shine after rinsing.\u003c\/li\u003e \u003cli\u003eSpecially formulated for brunettes and warm-toned brown hair to maintain a cool, polished finish across varied lightings.\u003c\/li\u003e \u003cli\u003eFresh, salon-inspired fragrance adds a luxurious experience to every wash without overpowering the scalp or strands.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes\u003c\/h2\u003e \u003cp\u003eFragrance is a sophisticated, refreshing blend designed for a confident, clean-after-salon feeling. Top notes of bergamot, mandarin, and a hint of cool mint give an instantly revitalizing opening. The heart unfolds with iris, violet, jasmine, and freesia, delivering a floral yet nuanced bouquet that feels modern and refined. The base notes settle into a soft, comforting mix of vanilla, sandalwood, amber, musk, and a subtle aquatic accord, creating a lingering, hydrated scent profile that complements daily styling without clashing with perfumes or other haircare products. This fragrance is designed to feel premium and long-lasting, enhancing the overall experience of scalp and hair care while reinforcing the cool-brunette identity of the product.\u003c\/p\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eWet hair thoroughly, then apply a small amount to scalp and roots, massaging to create a rich lather and distribute through lengths.\u003c\/li\u003e \u003cli\u003eLeave on for 1–3 minutes to allow blue toning pigments to neutralize brassiness; adjust time based on desired level of toning.\u003c\/li\u003e \u003cli\u003eRinse completely, then follow with conditioner or treatment from the Fudge range to lock in moisture and color.\u003c\/li\u003e \u003cli\u003eUse as part of your regular wash routine or 1–2 times per week for targeted toning, depending on brassiness and shade needs.\u003c\/li\u003e \u003cli\u003eAvoid contact with eyes; if contact occurs, rinse thoroughly with water. Store in a cool, dry place away from heat.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should choose Fudge Cool Brunette Blue-Toning Shampoo\u003c\/h2\u003e \u003cp\u003eChoosing this shampoo means prioritizing color longevity, depth, and a cool-toned brunette aesthetic without sacrificing hair health. The blue-toning pigments are purposefully balanced to counter brass while preserving natural shine, giving you a salon-fresh look between color visits. The formula cleanses gently while conditioning benefits help reduce dryness, making it suitable for regular use on color-treated brunette hair. Its designed-for-brunettes focus sets it apart from generic toning shampoos by delivering reliable, trackable toning results that align with real-world lighting and marketplaces. The 250ml bottle provides a practical size for routine toning without excessive product waste, and the fragrance adds a refined sensory edge to your daily washing routine. This is a practical, targeted solution for maintaining cooler, richer brunette tones with a touch of luxury that fits into everyday haircare.\u003c\/p\u003e \u003ch2\u003eClosing message \u0026amp; key selling points\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eKey selling points:\u003c\/b\u003e targeted blue-toning for brunettes, color-safe cleansing, conditioning aftercare, salon-grade fragrance, easy integration into weekly routines, and a practical 250ml bottle designed for regular use. If you want deeper brunette tones with reduced brassiness and a premium wash experience at home, this shampoo is designed to deliver measurable results you can see and feel with every wash.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fudge","offers":[{"title":"Default Title","offer_id":55964137455947,"sku":"FUDFUDU12335712","price":11.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1642504027-66365500.jpg?v=1763948581","url":"https:\/\/www.directbeauty.co.uk\/products\/fudge-cool-brunette-blue-toning-shampoo-250ml","provider":"Direct Beauty","version":"1.0","type":"link"}