{"product_id":"giorgio-armani-emporio-armani-diamonds-violet-30ml-edp-spray","title":"Giorgio Armani Emporio Armani Diamonds Violet 30ml EDP Spray","description":"\u003cdiv\u003e\n\u003ch1\u003eGiorgio Armani Emporio Armani Diamonds Violet 30ml EDP Spray\u003c\/h1\u003e \u003cp\u003eEmporio Armani Diamonds Violet is a luminous floral fruity gourmand fragrance designed for women who crave a bright, intriguing scent that transitions gracefully from daytime to evening. Originally launched in 2015 as part of the Diamonds family, Violet refreshes the lineup with a berry-kissed, rosy floral profile that feels modern, approachable, and irresistibly polished.\u003c\/p\u003e \u003ch2\u003eKey features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFragrance family: Floral Fruity Gourmand with a soft, edible warmth\u003c\/li\u003e\n\u003cli\u003eSize and format: 30ml EDP spray, a compact, travel-friendly bottle for on-the-go touch-ups\u003c\/li\u003e\n\u003cli\u003ePerformance: balanced projection with lasting longevity that carries you through the day\u003c\/li\u003e\n\u003cli\u003eVersatility: suitable for everyday wear, work, dates, and evening events\u003c\/li\u003e\n\u003cli\u003eSignature impression: bright berry opening, delicate floral heart, and creamy praline-vanilla base\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eFragrance notes and profile\u003c\/h2\u003e\n\u003cp\u003eThe scent unfolds with a playful top trio—raspberry, litchi, and passionfruit—delivering a juicy, sparkling introduction. In the heart, violet blends with Bulgarian rose and Lily-of-the-Valley to form a soft, romantic floral core. The dry-down settles into a gourmand warmth with praline, vanilla, and patchouli, leaving a creamy, comforting trail on the skin. The overall experience feels contemporary yet timeless, balancing youthfulness with refinement for a wide range of occasions.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eTop notes: Raspberry, Litchi, Passionfruit\u003c\/li\u003e\n\u003cli\u003eHeart notes: Violet, Bulgarian Rose, Lily-of-the-Valley\u003c\/li\u003e\n\u003cli\u003eBase notes: Praline, Vanilla, Patchouli\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to pulse points: wrists, neck, and behind the ears for best diffusion\u003c\/li\u003e\n\u003cli\u003eMist from about 15–20 cm away to achieve an even veil rather than heavy droplets\u003c\/li\u003e\n\u003cli\u003eReapply sparingly after several hours if you want a stronger scent presence, or layer with a matching body lotion for added longevity\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to preserve scent integrity\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eWhy you should buy\u003c\/h2\u003e\n\u003cp\u003eDiamonds Violet stands out for its bright, juicy opening paired with a refined floral heart and a creamy gourmand base. It offers a delightful balance of playfulness and sophistication without being overpowering, making it versatile for daily wear and special occasions alike. The 30ml size is practical for travel, purse-friendly for spontaneous wear, and a stylish entry into the Emporio Armani Diamonds collection.\u003c\/p\u003e \u003ch2\u003eWho is this for?\u003c\/h2\u003e\n\u003cp\u003eIdeal for women who enjoy fruity-floral scents with a soft, powdery floral core and a warm, edible finish. Perfect for spring and summer, with enough warmth to transition into early fall. A wonderful choice for fragrance newcomers exploring the Diamonds line and for fans seeking a sweeter, more luminous scent profile.\u003c\/p\u003e \u003ch2\u003eClosing message and key selling points\u003c\/h2\u003e\n\u003cp\u003eGiorgio Armani Emporio Armani Diamonds Violet 30ml EDP Spray delivers a premium fragrance experience in a portable size, combining a vivid fruit opening, a tender floral heart, and a comforting gourmand base. Its refined balance makes it suitable for many settings, from daytime office wear to evening gatherings, while the compact bottle invites easy re-application throughout the day. A standout addition to any fragrance wardrobe, with brand heritage and a distinctive scent memory that’s easy to love.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eIconic Diamonds branding and a modern, feminine aroma\u003c\/li\u003e\n\u003cli\u003eTravel-friendly 30ml bottle for effortless carry and touch-ups\u003c\/li\u003e\n\u003cli\u003eLayerable with other Diamonds scents for a personalized scent profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Giorgio Armani","offers":[{"title":"Default Title","offer_id":55966055399755,"sku":"EMPDV01","price":36.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1682685743-14771700.jpg?v=1763952520","url":"https:\/\/www.directbeauty.co.uk\/products\/giorgio-armani-emporio-armani-diamonds-violet-30ml-edp-spray","provider":"Direct Beauty","version":"1.0","type":"link"}