{"product_id":"giorgio-armani-eyes-to-kill-waterproof-mascara-01","title":"Giorgio Armani Eyes To Kill Waterproof Mascara - 01","description":"\u003cdiv\u003e\n\u003ch1\u003eGiorgio Armani Eyes To Kill Waterproof Mascara - 01\u003c\/h1\u003e \u003cp\u003eExperience dramatic, waterproof lash definition with Giorgio Armani Eyes To Kill Waterproof Mascara in shade 01. This intensely black mascara delivers a high-contrast lash look that remains flawless from desk to dessert, rain or shine. The formula reinforces curl and separation while resisting smudges, flakes and transfer—perfect for long days, hot weather and emotional moments alike.\u003c\/p\u003e \u003cp\u003eDesigned for all-day wear and comfort, it’s ophthalmologist-tested and safe for contact lens wearers. The lightweight, buildable formula coats each lash with rich pigment, creating a multi-dimensional effect from root to tip. The result is bold, fanned lashes that look natural yet noticeably more dramatic than a basic mascara.\u003c\/p\u003e \u003ch2\u003eKey Features\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWaterproof and smudge-resistant:\u003c\/b\u003e stays put through humidity, tears, sweat and rainy weather without running or transferring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIntense volume and length:\u003c\/b\u003e builds dramatic definition while keeping lashes separated and feather-light-feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCurl-holding formula:\u003c\/b\u003e helps lift and maintain a wide-eyed look from morning to night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePrecision brush for control:\u003c\/b\u003e designed to evenly coat each lash with minimal clumping and no spider-leg effects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAll-day wear and comfort:\u003c\/b\u003e lightweight finish that feels comfortable on the lashes throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEasy removal with makeup remover:\u003c\/b\u003e washes away cleanly with oil-based or two-phase removers without harsh scrubbing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOphthalmologist-tested:\u003c\/b\u003e safe for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e\n\u003cli\u003eStart with clean, dry lashes; if you wear mascara primer, apply it before layering Eyes To Kill Waterproof Mascara.\u003c\/li\u003e\n\u003cli\u003eWipe off excess product from the wand to prevent clumps and uneven application.\u003c\/li\u003e\n\u003cli\u003eApply to upper lashes with short, zig-zag strokes from base to tip to lift and lengthen.\u003c\/li\u003e\n\u003cli\u003eBuild gradually: allow the first coat to set before applying a second coat for added volume.\u003c\/li\u003e\n\u003cli\u003eFor lower lashes and inner corners, use the tip of the brush with a light touch to avoid smudging.\u003c\/li\u003e\n\u003cli\u003eTo remove, soak a cotton pad with a makeup remover and press over closed eyes for a few seconds; gently wipe away.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWho is this for: Ideal for anyone seeking a durable, high-contrast lash look that lasts through sweat, humidity, and occasional rain—without sacrificing curl or separation. Great for those with oily lids or who wear makeup for long days, events, or performances where touch-ups aren’t convenient.\u003c\/p\u003e \u003cp\u003eWhy you should choose: Giorgio Armani Eyes To Kill Waterproof Mascara - 01 combines a cinema-dark pigment with a proven waterproof formula that holds curl and resists smudging, making it a reliable centerpiece of any makeup routine. Its precision brush ensures controlled application, while the comfortable, flake-free finish keeps lashes looking defined all day. The mascara is ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers, offering a premium experience that aligns with Armani’s luxury beauty standards.\u003c\/p\u003e \u003cp\u003eClosing message: For a striking, resilient lash look that stays flawless from morning meetings to evening dinners, Eyes To Kill Waterproof Mascara - 01 is a refined choice. Key selling points: ultra-dark pigment for dramatic impact, robust waterproof formula, precise brush for separated lashes, curl-holding power, comfortable wear, and easy removal with standard makeup removers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Giorgio Armani","offers":[{"title":"Default Title","offer_id":53615208923467,"sku":"B94782","price":47.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/6392\/5067\/files\/1669669155-97669400_8e232dce-16ca-4cf0-ad5c-49512ccc3108.jpg?v=1760737000","url":"https:\/\/www.directbeauty.co.uk\/products\/giorgio-armani-eyes-to-kill-waterproof-mascara-01","provider":"Direct Beauty","version":"1.0","type":"link"}